Erin Lauderman Email & Phone Number

Malmö, Se

Malmö, Skåne County, Sweden

Manage and direct all digital writing experience initiatives for product domains as well as across inter-agency systems, working with communication, market support and country commercial teams to ensure content and tone of voice alignment in order to deliver excellent and unique digital experiences across all touch points.Define best practices and contribute to setting digital experience writing strategies by benchmarking against industry standards to continuously validate and improve deliverables.Contribute with subject matter expertise in setting the digital experience content approaches to establish the capabilities and continually increase design maturity.

UX Writer + Content Strategist Lead content designer/UX writer on cross-functional Agile product teams––discovery, story mapping, user journey, sprint planning, QA process. Create and manage content strategies, digital content, and communication plans to drive engagement and feature adoption on the client secure site and app. Collaborate with product owners, designers, UX research and UX strategy to apply learnings from A/B testing, usability labs, surveys and click tests to design the end-to end user experience. Lead critiques and reviews to mentor UX writers on voice and tone, working with cross-functional partners, applying consistent style-guide standards, and preparing reviews for senior leadership. Areas of focus:Client online security: registration and authentication, alerts, profileTotal View account aggregation toolLive Chat for clientsHelp center and FAQ

Minneapolis, Mn

Greater Minneapolis-St. Paul Area

Creating brand experiences from print to digital and integrated campaigns; management of content strategy, advertising, public relations, web development, social media, events, and creative services for various departments.- Lead content strategy; edit and optimize consistent content across channels, under brand guidelines.- Website design; work closely with user experience analyst, designers, developers and stakeholders to test navigation, page hierarchy and usability, evaluate results and improve content and user flow.- Gather insights and quickly adapt to meet the needs of an ever-evolving consumer.- Manage projects from end-to-end; assess scope, allocate resources, guide expectations and manage multiple projects simultaneously.

Oversight of daily agency operations: manage organization and program budgets, database and website administration. Development and implementation of marketing initiatives, communications and four core programs of the organization. Relationship management with advisory boards and committees to meet development and marketing objectives. Created collaborative partnerships to introduce youth to new art mediums and professional artists.

Manager of fundraising plan including individual and corporate donor management; extensive training and management of Benevon Fundraising Model. Represented organization in media interviews, community meeting and special events. Managed website, content, newsletters, e-commerce, event registration and web development.

Responsible for creating and distributing print and online newsletters. Coordinated special events and fundraisers. Recruited, interviewed, and trained 23 teams of program volunteers working with youth through mentorship. Database management, and development of procedures and training.

Managed staff for youth programs. Recruited and hired applicants for teaching positions in Youth Fitness Classes. Responsible for creating marketing and executing targeted communications to segmented audiences.