Erin Copp Email & Phone Number

Scottsdale, Az, Us

Responsible for leading the integration of B2B global marketing programs to ensure synergies across channels while driving operational marketing within a strategic framework. Accountable for building strategic alignment between global events, customer marketing, owned and earned media relations and social media marketing while providing leadership to our North American and Australian marketing teams. Overseeing global vendors, partners and marketing programs in order to strengthen InEight’s market position, increase brand awareness and pipeline growth and achieve desired business goals. My team of leaders drive the execution of brand storytelling through the selection of content and creative assets, customer stories, industry events and media exposure optimizing consumer reach and impact. All of this work is done while ensuring a commitment to delivering the bottom line through a passion for creating an inclusive environment where people feel inspired and engaged and a relentless commitment to helping prospective customers see value by solving their greatest project pain points and the complex challenges.

Scottsdale, Arizona, Us

- Developed, drove and evolved the marketing strategy that supported the overall business objectives while maximizing market penetration and growth potential for all products lines.- Built and retained a high-performing marketing team through coaching, recognizing achievement and succession planning and empowering them to be impactful and successful while ensuring product quality and revenue targets were exceeded.- Defined content needs and developed compelling sales tools and lead generation materials ensuring consistent brand identity throughout all product lines, promotional materials, and brand presence at conventions, annual meetings and tradeshows.- Engaged in new business development activities, including customer interaction, acquisition and procurement processes, competitive assessment, and strategic planning.- Understood and translated the client needs and guided the customer journey into tangible business opportunities for benefits selling.- Built and maintained strong partnerships with vendors supporting competitive pricing and quality deliverables.- Forecasted take rates, revenue and cost by product line and adjust tactics to ensure targets were being met.

Scottsdale, Az, Us

- Provided the vision, direction, and leadership to the marketing department and ensured that the appropriate structures, systems, competencies and values were developed in order to meet and exceed the goals of the marketing plan.- Identified trends and developments in markets and developed strategic marketing plans for nationwide growth.- Maximized conversion rate and revenue through price optimization, value positioning and upsell messaging.- Created lead generation campaigns and acquisition efforts for field marketing to drive new users across all markets.- Reported on marketing strategy, market activity and sales activities to peers on leadership team and key stakeholders and ensured significant developments were identified and monitored.- Managed operating expenses at or below budget including all marketing materials and technology.- Delivered performance appraisals of marketing and sales managers and provided training, development, and mentorship opportunities.

Franklin, Tn, Us

- Was responsible for the management of inbound and outbound marketing strategies for commercial and Medicare well-being improvement solutions.- Identified and communicated recommendations on sales and marketing collateral to ensure effective impact within the diversified marketplace, successful product positioning and achievement of sales and membership goals.- Successfully led an in-house team of graphic designers, copywriters, and traffic coordinators tasked with maintaining and evolving member and client experience through innovative marketing outreach campaigns, field marketing and product re-branding.- Provided guidance and approval to internal departments ensuring messaging and creative were consistent with brand strategy and standards.- Created and executed business-to-business and consumer marketing campaigns resulting in increased brand awareness and revenue growth for company and strategic partners.- Managed and adhered to marketing budgets across all fitness solutions, commercial and Medicare customers.

Franklin, Tn, Us

- Collaboratively worked with and provided leadership to marketing staff while building strong relationships and business partners.- Created integrated business-to-business marketing campaigns, proposals and presentations across a variety of internal and external stakeholder touch points.- Oversaw the development of direct mail, online, telephonic, social media, grassroots marketing, events/promotions, brand awareness, focus groups and community outreach initiatives, in support of line-of-business goals, ultimately increasing health plan and well-being solution enrollments.- Developed, executed and adjusted marketing plans to the needs of the business and marketplace

Franklin, Tn, Us

- Develop and execute national and regional marketing strategies for delivering external messages geared towards awareness, acquisition, retention, and education to more than 1 million Medicare health plan members.- Drive and sustain continuous engagement of Healthways solutions including Prime Fitness and the SilverSneakers® Fitness program, directly impacting company revenue.- Cultivate and maintain relationships with multiple health plan clients, including Healthways’ largest nationwide Medicare customer, and comply with all client contractual commitments- Serve as a mentor and marketing lead on team committees to drive process improvement and business change for the support of company growth.

Franklin, Tn, Us

- Created marketing materials adhering to regulatory agencies and health plan compliance requirements in order to increase brand identity through print, radio, and telephonic outreach. - Conducted and attended quarterly health plan strategy discussions with clients.- Forecasted, monitored, and proactively adjusted budgets while analyzing market performance in coordination with a cross functional team to ensure targets and internal and external client expectations were successfully met.- Contributed to the development of client strategy discussions with Marketing Managers and actively supported the execution of these strategies.

- Aligned marketing strategy with expectations of several large retail chain clients - Coordinated product introduction with Marketing and Sales - Developed marketing materials and creative print - Created and standardize marketing/sales materials to support business to business sales- Identified market potential, established pricing, market strategies, and estimated potential sales

Us

- Managed the rebate promotions, marketing materials, and relationships of high-leverage clients - Prepared and presented data for quarterly business reviews- Provided leadership and direction to Promotion Coordinators

St Paul, Mn, Us

- Ensured proper packaging and standards of various products were met- Inspected and executed quality tests on medical gauze and air filtration units

Bs, Marketing

Education record

Education record