Erin Leblanc Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

Spearheaded the strategic planning, execution, and optimization of social media campaigns across various industries. Dedicated to driving innovation, fostering collaboration, and exceeding client expectations in the dynamic landscape of social media marketing.Acted as a subject matter expert in social media, content partnerships, and influencer marketing, providing guidance and training to team members to enhance their skills and knowledge.Managed relationships with TikTok, Meta, Pinterest, #paid and various content partnerships such as Curiocity, BlogTO, and BuzzFeed to name a few.Identified and pursued new beta opportunities for our clients, allowing them to test innovative strategies and gain a competitive edge by being first to market.Collaborated closely with cross-functional teams to align social media strategies with overall client objectives and deliver exceptional results.

Halifax, Nova Scotia, Canada

Strategize, research, plan and execute paid media campaigns for clients across a variety of verticals among the CPG, tourism, and financial sectors.Managed, executed, and analyzed campaign results for over $5.5 million in advertising dollars in 2022.Work across agency and client teams while also being a liaison with major advertising vendors such as Meta, Pinterest, TikTok, Spotify, Google, CBC, MiQ, and #paid to execute unique and emerging paid media campaigns and deliver above and beyond client expectations.

Halifax, Nova Scotia, Canada

Managing media planning, strategy, and execution for 20+ clients in the hospitality and tourism industry. Responsible for liaising directly with clients to understand business challenges and objectives and executing digital media buys with a focus on implementing, optimizing, and managing tactics —including search, display, and video—and paid social media.Developed personalized social media training for clients to ensure they left annual tourism programs with an understanding of the paid media space. Additionally, created media plan and reporting templates for the agency team with the goal of consistency among m5 planning and reporting for our clients and team in our Halifax and St. John's office.

Halifax, Canada Area

Created extraordinary experiences with each client, building long-term loyal relationshipsAccountable for booking personal shopping appointments and determining client needs to efficiently styleResponsible for curating store environment to ensure a high-end shopping experienceMaximized sales to maintained a sale per hour goal of over $600 dollars

Halifax, Canada Area

Halifax, Canada Area

Trained new employees in various areas of media buying (Facebook, Instagram, Snapchat, etc.) researching, optimizing, monitoring, and reporting.Executed, optimized and reported on media campaigns and provide strategic insights and recommendations to regional and national clients. Worked with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.Monitored campaign and account performance with internal team or external partners to ensure client objectives are met or exceeded while actively participating in campaign strategy and process improvement.

Halifax, Canada Area

Support client strategy mangers by further developing media experience and marketplace knowledge. Responsible for the execution, monitoring and assisting with reporting on media campaigns while developing scheduling, resourcing and estimating skills. Planning, executing, monitoring and reporting on all things social media (Facebook, Instagram, Snapchat, influencer, etc.) and traditional media buying (television and print). Developing campaign reports and determining data-driven, actionable insights and presenting results, recommendations, and POVs to clients. Achievements:Attended Facebook Blueprint training at Facebook Canada for Performance Marketing on Facebook and Instagram.Executed three national influencer marketing campaigns, executed, optimized and reported on five national social media campaigns (including Snapchat, Facebook and Instagram) and executed and reported on two regional television buys.

Halifax, Nova Scotia, Canada

Support client teams in the planning and execution of media campaigns and work closely with creative teams to ensure creative concepts are built upon channel best practices. Responsible for monitoring digital and social content trends including channels, ad formats, and technology in order to provide recommendations and ensure we are preparing our clients and programs to best leverage new opportunities.Buy and traffic client ads, across a variety of channels both digital and traditional. Erin has a heavy focus in executing Snapchat, Facebook, Instagram, Video, Display and Programmatic campaigns. She is also experienced in buying television, magazine and OOH advertisements.

Halifax, Canada Area

Acting as an ambassador for the SPINCO community in Halifax, Nova Scotia by bringing a positive, energetic & proactive attitude and showcasing a passion for delivering an exceptional customer service experience. Responsibilities include checking in riders, overseeing cleaning, maintenance, and performing and supervising daily procedures. Additionally responsible for training and supporting new team members and any other tasks to ensure the studio is in exceptional working order.

Halifax, Canada Area

Worked with the largest co-located SAP team in Canada with a goal to help clients solve complex business problems and provide support for change in their organization. Used consulting skills, business knowledge and package solution expertise to effectively integrate essential technology into the client’s business environment to achieve client expected business results. This includes implementation planning, fit analysis, configuration, testing, rollout and post implementation project support. Responsible for assisting clients in the selection, implementation and support of various changes. Technical module skills include personal administration, recruitment, organizational management, events, payroll, and time management.

Halifax, Canada Area

Support boutique operations through the areas of Product and Operations during peak sales events. Responsible for the mechanical side of operations such as receiving merchandise and preparing them for in-store presentation to meet KPIs, markdowns, and maintenance. Additionally responsible for achieving a balance of quality and efficiency of operations on the sales floor, storefront, fitting rooms and the cash desk.

Antigonish, Nova Scotia

Manage client profiles, calls and payments while providing information to students and the community about ongoing events on campus while providing excellent customer service to over 50 guests per shift. Responsible for training new employees to successfully perform required tasks. Additionally, responsible for coordinating equipment rentals, tours of the facility, and responding to customer needs by providing corresponding service.

Calgary, Alberta

Assisting the Manager, Retail Attractions to deliver a business-to-business vendor strategy for over 400 specialty food and retail, various contractors and, world class carnival and amusement race providers. Additionally, managed various projects such as internal orders and distribution and, building and distributing client information packages and communication pieces. Assisted with invoice preparation, price auditing and coordination of schedules for vendors. Performed general administrative tasks and office duties such as: spreadsheet creation, letter writing, data entry and phone answering.Provided customers, volunteers and staff with exceptional customer service and acted as a liaison for clients of The Calgary Stampede