Erin Lipple Email & Phone Number

Responsible for delivering $100M annual revenue in Retail with ZAGG product portfolio of InvisibleShield, mophie, Gear4, and ZAGG. Collaborate with cross functional teams to ensure seamless product launches.Assemble and lead customer RFP and line review presentations for Best Buy, Target, and Walmart.Co-develop marketing strategies to elevate brand awareness with enhanced packaging design, consumer messaging, and digital expansion.Lead retail sales recruitment effort assembling top industry talent to oversee strategic partnerships.

Pennsauken, Nj

Increased revenue in top 3 accounts by 150% delivering $13M despite challenging market conditions.Executed successful consumer marketing programs to increase product sell throughNegotiated and implemented retailer incentives with brand partners to drive volume growthOrganized and led RFP responses for existing and prospect accountsDeveloped plans, strategies and tactics to penetrate new marketsExecuted channel diversity initiative landing supplier agreements outside of traditional retail.Delivered $1M in incremental revenue in previously untapped B2B segment.Helped develop and enhance the digital strategy to address market shift to ecommerce.Utilized existing brand relationships to help onboard new vendors, expanding distribution portfolio.

Consistently #1 in sales with annual sales revenue $50M+Worked closely with executives to establish mutual goals and strategies specific to accessory salesGuided supply chain in planning run rate, seasonality, and promotional businessNegotiated optimal pricing and terms taking into consideration internal and customer profitability requirementsLaunched direct to consumer solution with retail partner generating an incremental $2MCircle of Excellence recipient and Brand Ambassador awards from top 4 manufacturers

Bs, Business Administration And Management, General

Education record