Erin Higgins Email & Phone Number

Purchase, New York, US

Purchase, New York, US

Purchase, New York, US

Purchase, New York, US

- Co-lead digital strategy planning and own all content creation across Frito-Lay social channels, fritolay.com and moresmileswitheverybite.com- Introduced new style guide and content strategy for Frito-Lay’s Instagram, resulting in a 50% growth in followers and an 88x increase in engagements in 2020 (compared to 2019)- Crafted and implemented a new paid.

Denver, Colorado, US

- Managed a 4-person team and all things social media within the Integer Dallas office; team created organic and paid social media strategies, executed content creation and publishing, and crafted integrated marketing plans to align with clients’ broader marketing goals and objectives- Created a new capability within the agency centered around social and.

Denver, Colorado, US

- Owned agency social media and influencer marketing practices - Served as liaison between client and agency team – leading client presentations, managing client expectations, and delivering client feedback- Crafted social media strategies and managed social media/digital content team. Team led content planning, content creation, reporting and analytics.

Denver, Colorado, US

- Lead organic social media team and educate agency teams on social media updates & best practices- Craft and continuously refine paid and organic strategies across social media channels - Share POV documents with clients as new capabilities and opportunities become available across social media channels- Oversee social media content creation across.

Denver, Colorado, US

- Developed and implemented brand social media channel and content strategies for See's Candies- Created monthly content calendars for all clients detailing posting schedule across all channels- Managed agency social team and created a new internal process and structure- Crafted organic social media reporting template for clients- Launched Instagram and.

Denver, Colorado, US

- Interacted with online social community daily across Facebook, Twitter, and Instagram- Managed detailed content schedule across all channels which included content creation and publishing - Created both copy and images for Instagram and assisted the creative team with content creation for Facebook and Twitter- Wrote and presented weekly social media.

Dallas, Texas, US

• Managed project development from initiation to closure
• Provided project timelines and complete breakdown of activities and responsibilities for each task to internal team
• Tracked project budget and assisted Account Manager with managing client expectations
• Clients included: GSK, Novartis, Abbott Point of Care, Convergence Health, Burt’s Bees, and Ad Giants

Paris, Île-de-France, FR

• Created 2013 Belvedere brand plan alongside Belvedere marketing manger
• Utilized company database to formulate Excel reports in order to compile data on pricing, brand standards, topline reports, target on- and off-premise account trackers, and distribute to sales department
• Planned Quarterly Business Review meeting for region, as well as other brand promotional events in Dallas
• Performed market price comparison to generate Excel reports used by sales and marketing teams for various account pricing

• Supported three accountants and assisted with tasks such as daily cash deposit entries, organized /completed account spreadsheets, and reconciled various billing statements
• Processed daily journal entries and created a new filing system for same
• Worked with sales department, created use tax spreadsheets, and matched freight in the company database