Erin Loftus Email & Phone Number

Schaumburg, Il, Us

Schaumburg, Il, Us

• Develop, manage and execute paid media marketing strategy including digital, social, video and print in collaboration with media agency partners. • Manage paid media plan in support of Zurich's sponsorship of the PGA TOUR tournament, Zurich Classic of New Orleans• Create and manage paid search marketing strategy and optimize campaigns based on results.• Collaborate with creative agency teams for brand marketing and event advertisements to increase brand awareness.

Schaumburg, Il, Us

Social Media Marketing• Manage a company wide employee advocacy program, including the oversight of the platform by providing insightful content and on boarding new employees• Actively monitor company social media channels for brand and reputation management • Collaborate with business units to manage a content calendar for all relevant social media channelsEmail Marketing• Manage several BU relationships across the company to determine the content and target audience for an individual email or email campaign• Provide governance to maintain quality and clean contact data• Monitor post deploy email metrics to drive improvements and enhancements

Westchester, Illinois, Us

• Responsible for merchandising displays, store appearance and customer service activity. • Service all customer transaction needs and other administrative front counter functions.• Balance a 10-15 hour work week with a full academic course load.

Indianapolis, In, Us

The Butler Business Consulting Group is a consulting business designed to serve Indiana companies by offering innovative strategies that support profitable growth. Part of Butler University’s College of Business, our experienced professionals leverage the University’s resources to help solve business challenges. From strategy to marketing, sales, operations, and financial management, our professional team and subject matter experts work alongside clients to build solutions that have immediate and long term results.• Managed social media outlets including campaigns, contests and events for a client• Collaborated with project manager on a new product development initiative for a client• Profiled potential clients for the BBCG through market and industry researchBusiness Research Certificate Workshop, Butler University Libraries (Fall 2014)• Successfully completed workshop series on open access resources for business information. • Received training on federal and state government search portals, industry and trade resources, public library and university websites for business research, selected business databases, and advanced Google search techniques.

Schaumburg, Il, Us

-Assisted in the development of new content for a variety of niche program business offerings.-Developed metrics and tracked data for executed campaigns to show successes and areas for improvement.-Supported growth initiatives related to company's agent matching website to create strong brand awareness.

Bachelor Of Science (B.S.), Marketing And Spanish

Education record