Erin Loverher Email and Phone Number

A high-pressure, highly visible role leading both strategy and execution of integrated communications and public affairs campaigns shaping the perceptions and reputation of a Fortune 30 company. Work includes:o CNN: Vaccines for flu and RSV now available ahead of fall virus seasono USA Today: When and where to get a flu shot in 2023: Vaccine appointmentso Axios What’s Next: The future of pharmacies: Robots, AI and moreo Reuters: Walgreens to close most stores on Thanksgiving for first timeo Wall Street Journal: How to Put a Lid on Your Drug Costs in 2024o Washington Post: Opinion - Here’s how to get free Paxlovid as many times as you need ito LinkedIn News: Pharmacy schools are hurting for students. Here's how Walgreens plans to helpo Forbes: Walgreens To Launch $24 Billion Business Dedicated To Specialty Pharmacyo Yahoo! Finance: Walgreens Launches Gene and Cell Services o Bloomberg: Walgreens and CVS Are Trying to Fix America’s Flailing Pharmacies

Within 100 days of joining the team, I coordinated a Media All Access Day and landed a Sunday online Wall Street Journal feature story that kicked off a fiscal Q1 media & thought leadership blitz to support the company's strategic priorities. Simultaneously, I developed and led an employee ambassador program, where pharmacists were trained and engaged to serve as media and online spokespersons for company campaigns. I also developed and established the pharmacy business group's communications narrative.Work includes:o Wall Street Journal: Walgreens Turns to Prescription-Filling Robots to Free Up Pharmacistso Politico: Your pharmacy: The one-stop-health-shopo NBC.com: Walgreens will stop judging its pharmacy staffers by how fast they worko Healthcare Brew: Walgreens is building the ‘pharmacy of the future’o ABC.com: Walgreens launches free Paxlovid delivery service with DoorDash and Ubero Barron’s: Robots Are Replacing Workers Lost in the Pandemic. They’re Here to Stay

Awards: TIME100 Most Influential Companies of 2022 & 2021. Ragan Communications 2021 COVID-19 Crisis Campaign of the Year; PR Week 2021 “Brand of the Year” Purpose Award; Best in Crisis and Issues Skyline Award from the Chicago Chapter of PRSA; PRSA-NY’s Big Apple Awards for vaccine equity outreach; Ragan's PR Daily Media Relations Campaign for This is Our Shot campaign.•Led the national media strategy for the coordinated, company-wide response plan to the high-stakes COVID-19 vaccine roll-out, serving as an engaged and visible advocate on behalf of Walgreens with national and local media, •Secured live Morning Show segments featuring Walgreens for every vaccine milestone, from the first immunization at a long-term care facility in December 2020 to children 3 and up in June 2022.•The team placed 100,000+ unique top-tier COVID-19 stories across network, broadcast, print and online outlets.•Led messaging preparation and interview coaching for the Walgreens executives serving as the company's spokespersons during the pandemic. •Beyond COVID, I served on the Walgreens rapid response team that has handled hundreds of inbound inquiries, working with SMEs across the business to develop a response.Work includes:o Good Morning America: Walgreens to give COVID-19 vaccines to nursing homeso CNBC Shep Smith: Walgreens exec says Covid-19 vaccines will be pre-scheduled o TODAY: Walgreens Chief Medical Officer on booster shot rollouto Fox News Neil Cavuto: Walgreens pharmacies soon to become COVID vaccine 'super centers' o CNBC.com: Walgreens to raise wages for hourly workers to $15 by November 2022o Associated Press: Shots for tots: COVID vaccinations start for little US kidso The Late Show with Stephen Colbert: Dr. Fauci Gets His Booster Shot LIVE on The Late Show

•Supported the company's external response to COVID-19 including industry stakeholder calls with the White House. Work included rapid response to topics such as: PPE, Plexiglas, hazard pay and paid time off for employees, social distancing signage across stores and the temporary essential goods shortage.•Established and expanded the corporate communications area and created three entirely new positions, putting forward the proposal for consideration, cost/benefit analysis and job descriptions. •Managed three direct reports, and five core areas of the PR department, including media relations, community relations, CSR, crisis/issues management and news sharing/monitoring.•Monitored and addressed gaps in resources, developed staff career plans and managed team performance. •Equipped team with strengths-based, engagement-focused and performance-oriented conversations, often.•Year-over-year, doubled the number of media mentions and generated six times the number of headlines and feature stories in top-tier outlets amidst intense competition and disruption in the grocery and retail industries. •Developed damage-control related strategies and tactics for the organization, both local and enterprise-wide.

Proven ability to manage large projects, as well as teams, on multiple sizable accounts. Served as a daily client contact for multiple clients simultaneously and held a track record of responsible, client-related finance management. Supervised and managed 4 direct reports.•Led Edelman's legacy Thanksgiving campaign for Butterball Turkey. Oversaw corporate objectives and strategies and trade media relations initiatives for Butterball; helped design, supported and presented a one-day media training session for 10 Butterball clients. Oversaw Butterball and its sub-brand, Farm to Family, digital assets and campaigns (influencer partnerships, sponsored content, paid amplification, email, website, search, community management, content development). Reported to senior vice president and served as Edelman internal lead for a team of 20+. •Client leader for Wrigley's Oral Healthcare Program, a global initiative since the 1930s. Wrigley is a leader in research into the benefits of sugarfree gum. Reported to global client relationship manager for MARS/Wrigley. •Project lead and client lead for Astellas Pharmaceutical's consumer campaign seeking to break Guinness World Record for most online organ donation registrations in a single day. The World Record was doubled and earned non-paid support and attention from actress Emma Roberts. The initiative and teams were global, earning placements in Ireland, Spain and Australia, in addition to the U.S. Reported to executive vice president and global client relationship manager.

•Led SC Johnson's level 3 sponsorship of the 2016 Rio Olympic Games; supporting media relations efforts in Brazil to create awareness of the availability of OFF! product to journalists, athletes, spectators, staff and volunteers during the Zika-endemic •Client-lead for U.S. OFF! & Raid campaigns, surpassing projected media impressions and securing major media placements, including the New York Times•Managed execution of SC Johnson's global marketing communications strategy in priority markets, including Brazil, Argentina, Mexico, Colombia, Central America, Germany, Poland, Italy, Indonesia, India and South Korea•Presented two global strategic communications marketing plans to Chief Marketing Officer on behalf of agency•Supervised and managed three direct reports

•Spokesperson for energySMART, Nicor Gas'​ energy efficiency program•Appeared on and quoted by WGN, NBC Chicago, Rockford Register Star, Daily Herald, Daily Herald Business Ledger •Ghostwrote articles on behalf of utility leadership published in Crain's Chicago and Daily Herald Business Ledger •Wrote speeches for utility leadership, including Vice President of Energy Efficiency and President of Nicor Gas•Wrote and reviewed all internal and external materials for the energySMART brand, from billboards and print advertising to social media and employee engagement communications •Oversaw production and logistics for videos, photo shoots and other multi-media efforts

•Secured over 50 positive and highly targeted editorial placements for an automation technology client's 2013 PR program, resulting in measurable increases in industry credibility and stronger stakeholder relations•Helped secure over 100 placements for a manufacturing client•Coordinated logistics, provided onsite support and secured dignitaries and media for steel manufacturer's event. Chicago Mayor Rahm Emanuel gave remarks with the local alderman and a state congressman were in attendance. The manufacturer and the CEO received positive media coverage following the event.

•Wrote social content and oversaw social efforts on behalf of clients, including daily posts to networks, weekly blog posts and weekly blog newsletters and monthly reporting•Worked with clients to explore and identify ways to integrate social media into overall digital marketing strategies and campaigns•Each of The Mx Group’s social campaigns have received industry awards and remain highly regarded business-to-business programs.

•Assisted the Marketing Manager in several ways, including writing, editing and proofing external communication projects such as website copy, direct marketing materials and collateral, case studies, and sales-related documents•Managed User Centric's blog and social media program, including Vimeo, Facebook, Twitter, LinkedIn, Google+ and Flickr•Assisted in planning, coordinating, executing and promoting UX Masterclass Chicago. Held in collaboration with the UXalliance, the global biennial conference featured 40 experts from 20 countries and attracted more than 200 user experience research professionals•Arranged and conducted one-on-one video interviews with senior research staff; worked with a vendor to produce nine individual video segments published on company website

•Provided editorial, project management and administrative support to the editor-in-chief for the launch of a new magazine targeting the medical imaging field with an initial circulation of 15,000•Organized and prioritized production projects, assignments and timelines to meet the shifting demands of the marketing communications department and publisher deadlines•Conducted editorial review, including facilitation of internal and international content approval •Engaged in on-sight promotion at Radiology Society of North America 2010 convention and collected more than 4,000 subscription leads

Managed the copy desk and design department of the newspaper. Position was selected each semester by the editor in chief and managing editor.•Oversaw the implementation of Associated Press style and the use of proper grammar throughout the newspaper, prior to final submission to the editor in chief•Responsible for keeping the Northern Star style book current•Had final authority over all content and design appearing in the newspaper, unless overruled by the editor in chief or the managing editor•Responsible for hiring and firing of designers and copy editors•Participated in daily news budget, when editors gather to discuss and select important news stories of the day•Organized design staff to design all local, AP and special sections•Worked with the art director and online editor to collaborate story packaging, design•Updated Web content

Responsible for daytime story assignments and editing. Position was selected each semester by the editor in chief and managing editor.•Occupied newsroom, mimicking other editor duties, during the day M-F as class schedule allowed•Coordinated day reporters/on call photographers•Trained all new hires, determined section (campus, entertainment, etc) assignments•Helped coordinate breaking news/stories budgeted to come in daily•Ensured reporters signed up for, showed up for and worked during day-reporting shifts

Gathered, reported and wrote news.Samples of published stories:Front page; above the fold: 1-815-NOW-DIAL 10http://northernstar.info/city/article_bb2f4e32-1448-5317-a2a9-a3ec0c7df7db.htmlTenure dictates job securityhttp://northernstar.info/campus/article_89d14ca5-9220-5218-bcbd-f576f31237e2.htmlFree speech versus war protestshttp://m.northernstar.info/city/article_9df0a302-1c69-588b-b4c2-959617a83c72.html?mode=jqmFacebook fails to snare everyonehttp://northernstar.info/campus/article_cdc9f739-614a-5d95-8115-ac40925d46b4.htmlProfessors face tough choice with textbookshttp://northernstar.info/campus/article_4a36498a-d846-50a5-8b49-b15ff211629a.htmlA typical day going to class in Ghanahttp://northernstar.info/campus/article_d808bbb2-8c69-5fd2-944a-e5bfa4d21062.htmlThe philanthropy all-starshttp://northernstar.info/campus/article_8c7d22dc-a33e-58d3-8770-e5d965743875.htmlExploring Majors Fair offers students insight into major choiceshttp://northernstar.info/campus/article_63ed6ea9-4424-5580-a333-89c8d4bc284c.htmlKishwaukee College student-athlete charged with animal crueltyhttp://northernstar.info/city/article_19b39c7e-0240-52bf-9481-0ccdfacb1698.htmlHuskie Line modifies bus routeshttp://northernstar.info/campus/article_b94bf421-39dd-579c-a7c1-b2fa84caa191.html