Erin Percival Carter, Ph.D. Email & Phone Number

Orono, Me, Us

Orono, Me, Us

Orono, Me, Us

I use the tools of behavioral economics and social and cognitive psychology to better understand how people make judgments and decisions in the marketplace. I'm particularly interested in judgments related to morality, authenticity, well-being, and sustainability and how these judgments affect markets for non-commodity agricultural products.Led department, college, and institution-wide justice, diversity, equity, and inclusion research and change efforts grounded in research and proven best-practices. Award-winning educator as selected by students, colleagues, and independent organizations. Primary teaching responsibilities: consumer behavior, sales and sales management, and market research. Managing multi-disciplinary collaborations across business, psychology, economics, agriculture, biology, and ecology aimed at improving science communication and impact.

Identified and filled a critical gap in the agriculture and food system for clear, concise, contemporary business and data advisory and educational services customized for non-commodity agricultural producers. Secured financial and non-financial support and developed an engaged and excited community across diverse stakeholders including regional non-profits, for-profits, and both U.S. Senator’s offices in Maine. Current projects include technical assistance training in partnership with the University of Maine, educational materials on branding and positioning best practices for agricultural producers, understanding barriers to the success of women-led ventures, and evaluating and developing blockchain verification systems to cultivate consumer value for non-commodity agricultural producers.

Formalized consulting organization building on 7 years of experience consulting for government, not-for-profit, and for-profit entities ranging from startups to Fortune 500. Specializing in custom behavioral experiment work, brand development, product positioning, market intelligence, market segmentation, salesforce management strategy and support, and developing strategic marketing communications. Demonstrated an ability to support successful outcome-based funding grant applications and to drive behaviors ranging from purchase to entrepreneur relocation to masking in accordance with CDC guidance.

Co-own and operate a family farm focused on diversified, heritage livestock and handspinning fiber production. Natural colored Corriedale sheep, North American Cashmere goats, French Angora rabbits, regionally-adapted honeybees, and mixed species poultry including: Toulouse geese, Saxony ducks, and Black Copper Marans chickens.

Boulder, Colorado, Us

Award-winning educator and researcher. My dissertation focused on using a dynamic theoretical and modeling approach to better understand the evolution of people's understanding of their own well-being.Managed the Humor Research Lab (HuRL) including conducting and writing primary research, press and media inquiries, and public-facing entertainment development.

Laramie, Wy, Us

Transition role to allow for doctoral program applications. Managed digital marketing efforts across a large web presence including training hundreds of unique site managers on CMS and SEO best practices, developing targeted admissions recruitment campaigns contributing to increased enrollment, and analyzing site usage and content to support promotion of strategic institutional programs and priorities.

Responsible for developing and implementing marketing strategy for a set of diverse, sustainability-focused companies in the energy, battery technology, manufacturing, and dining industries.Designed and implemented a process to collect and analyze data on sales and website usage patterns, including managing A/B testing efforts.Optimized and incentivized CRM usage in sales teams working in B2B, B2G, and B2C spaces leading to insights that increased conversion rates.Developed and managed a social media program across Facebook, Twitter, and Foursquare and integrated with Constant Contact, TripAdvisor, and Yelp.Managed the creation of all marketing collateral, including print, online, and radio advertising.Authored technical white papers that drove sales inquiries and converted to sales in domestic and international B2B markets.

Laramie, Wy, Us

Developed and managed a social media program utilizing Facebook, Twitter, and Foursquare and integrated with Constant Contact, TripAdvisor and Yelp. Worked to update and optimize the company website. Promoted shortly to Marketing Manager for holding company.

• Conducted independent research studying the use of microexpressions in market research• Attended the University of Wyoming Undergraduate Research Symposium, including presentations on ethics of research and scholarship, technical writing, presenting at academic conferences, and preparing and submitting grant proposals

• Served as a peer leader for the first ever freshman transition program at the University of Wyoming• Completed StrengthsQuest training

Laramie, Wy, Us

• Responsible for incoming freshmen and their parents as a student ambassador and facilitator

• Represented the Associated Students of the University of Wyoming at the AntiConference in Washington D.C., a conference devoted to applying business principles to operating a student government• Responsible for all governmental, legislative and sustainability efforts of the student government• Assisted in a student voter registration drive and securing the first ever on campus polling location for the national election• Member of the university committee charged with successfully rewriting university regulations addressing the recognition of the student government• Responsible for identifying, researching and organizing materials to educate students about relevant legislation considered during the state legislative session and facilitating two trips to the legislature for student lobbyists• Created a new governing board for all student programming on campus• Coordinated the successful merger of the Student's Attorney Program and the Student Legal Services Clinic• Served as an expert on parliamentary procedure• Served as a representative of the student government on university committees devoted to sustainability efforts

• Assisted in the development of game-day and on-court promotions• Organized and participated in community outreach efforts• Coordinated student fan group events, giveaways and membership drives

Phd, Marketing - Consumer Behavior

Bachelor Of Science, Marketing

High School Diploma, Dual Enrolled For College Credit