Erin Rooney

Erin Rooney Email and Phone Number

Brand Marketing Lead (B2B, Societal Impact) @ UNSW
Sydney, NSW, AU
Erin Rooney's Location
Sydney, New South Wales, Australia, Australia
Erin Rooney's Contact Details
About Erin Rooney

Senior marketer with over ten years of brand marketing, content marketing, and journalism experience. I have a passion for storytelling and writing in all its forms. I love to shape great creative and content that drives impact for purpose-driven organisations. I have developed brand, content marketing, B2B marketing and lead generation strategies for organisations such as Vodafone and Square using performance media channels, content, and web strategy to drive quality leads for Sales. I have experience creating and amplifying video case studies, managing business blogs, and building email nurture programs to drive leads towards conversion. I am a HubSpot certified Inbound Marketer and have completed creative copywriting course AWARD School (which was an absolute ball!).As Integrated Marketing Manager at Square, I also led the brand marketing partnerships and events initiatives in Australia, including content partnerships, sponsorships, trade shows, and experiential activations. I am a passionate writer, and have had my work published in titles such as B Corp travel publication We Are Explorers, Marie Claire, InStyle, The BRAG, and more.

Erin Rooney's Current Company Details
UNSW

Unsw

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Brand Marketing Lead (B2B, Societal Impact)
Sydney, NSW, AU
Employees:
18
Erin Rooney Work Experience Details
  • Unsw
    Brand Marketing Lead (B2B, Societal Impact)
    Unsw
    Sydney, Nsw, Au
  • We Are Explorers
    Freelance Features And News Writer
    We Are Explorers Oct 2023 - Present
    Writing travel and outdoors news and features articles for B Corp We Are Explorers including interviews, travel guides and more.
  • Square
    Integrated Marketing Manager
    Square Jan 2023 - Mar 2024
    Sydney, New South Wales, Australia
    Leading integrated marketing campaigns, co-marketing partnerships, branded content partnerships, sponsorships, trade shows, and experiential activations & events at Square Australia.
  • Square
    Lead Generation Manager, Australia
    Square Oct 2021 - Apr 2023
    Sydney, New South Wales, Australia
    - Developed and led the AU lead gen marketing strategy - using performance channels, content, email marketing and web strategy to nurture leads and drive qualified leads for Sales- Led the strategy, production and amplification through paid channels of video case studies in partnership with our production agency- Drove a +92% YoY increase in Marketing Qualified Leads for Sales in 2022
  • Square
    Content Marketing Lead / Editor Of Town Square
    Square Apr 2020 - Oct 2021
    Sydney, New South Wales, Australia
    - Edited Square's Town Square business blog (writing articles, managing freelancers, partnering with SEO team for optimisation)- Managed Square's social channels and photo shoots with customers- Created lead gen strategies, programs and email marketing campaigns
  • Vodafone
    Digital Brand Manager
    Vodafone Nov 2018 - Apr 2020
    Sydney, Australia
    - Social & digital campaign lead for Vodafone Business, Devices and NBN- Managing brand campaigns, driving lead generation and acquisition- Developing social & content strategy
  • Vodafone
    Social Content Producer / Editor Of Red Wire
    Vodafone Jun 2017 - Nov 2018
    Sydney, Australia
    - Editor of Vodafone's tech blog Red Wire- Social media campaign manager for Enterprise and Devices- Social content production across all channels (designing imagery, video and link posts for Facebook, Twitter, LinkedIn and Instagram - using Adobe Photoshop and Premiere Pro)- Helping drive the creative and strategic tone of Vodafone's social content- Regular reporting on campaign performance
  • Seventh Street Media Pty Ltd
    Freelance Writer - The Brag
    Seventh Street Media Pty Ltd Mar 2014 - Dec 2017
    Surry Hills
    Editing articles, writing news articles from press releases, writing giveaway promotions, updating the gig guide in a 12 week internship until June 2014. Interviewing artists, reviewing gigs and albums as a freelancer after completion of internship.
  • Pacific Magazines
    Digital Content Editor - K-Zone, Total Girl, Marie Claire, Instyle
    Pacific Magazines Nov 2014 - Jun 2017
    Sydney, Australia
    Responsibilities:- Writing interviews, feature articles and news for women's lifestyle brands Marie Claire and InStyle magazines, editing digital content on Total Girl and K-Zone websites- Managing social media channels, filming and editing videos using Adobe Premiere Pro and Wochit, creating imagery through Photoshop and Canva- SEO strategy implementation (eg. keywords, URL optimisation, meta tags)- Coordinating, creating and sending out weekly EDMs (using Campaign Monitor and Traction)- Weekly Google Analytics reporting
  • University Of Sydney Union (Usu)
    Editor Of Bull Magazine
    University Of Sydney Union (Usu) Jun 2014 - Nov 2014
    Sydney Area, Australia
    Commissioning pieces from reporters, writing articles, proofing and editing work, social media promotion. Working with a team of five other editors to put together engaging and relevant content for a student audience.

Erin Rooney Skills

Social Media Social Media Marketing Marketing Public Relations Digital Content Marketing Communications Blogging Journalism Feature Writing Storytelling Customer Service Retail Sales Merchandising Powerpoint Visual Merchandising Editing Research Writing

Erin Rooney Education Details

Frequently Asked Questions about Erin Rooney

What company does Erin Rooney work for?

Erin Rooney works for Unsw

What is Erin Rooney's role at the current company?

Erin Rooney's current role is Brand Marketing Lead (B2B, Societal Impact).

What is Erin Rooney's email address?

Erin Rooney's email address is ed****@****ail.com

What is Erin Rooney's direct phone number?

Erin Rooney's direct phone number is +151443*****

What schools did Erin Rooney attend?

Erin Rooney attended University Of Sydney, Award School, University Of Sydney, Université De Montréal, Radford College, Bruce.

What are some of Erin Rooney's interests?

Erin Rooney has interest in Comic Strip Art, Social Media, French, Music, Branding.

What skills is Erin Rooney known for?

Erin Rooney has skills like Social Media, Social Media Marketing, Marketing, Public Relations, Digital Content, Marketing Communications, Blogging, Journalism, Feature Writing, Storytelling, Customer Service, Retail.

Who are Erin Rooney's colleagues?

Erin Rooney's colleagues are Jack Brookes, Alexandra Ward, Jasmine Rolfe, Anna Wall, Ella Garbett, Tim Ashelford, Julia Aebi.

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