Senior marketer with over ten years of brand marketing, content marketing, and journalism experience. I have a passion for storytelling and writing in all its forms. I love to shape great creative and content that drives impact for purpose-driven organisations. I have developed brand, content marketing, B2B marketing and lead generation strategies for organisations such as Vodafone and Square using performance media channels, content, and web strategy to drive quality leads for Sales. I have experience creating and amplifying video case studies, managing business blogs, and building email nurture programs to drive leads towards conversion. I am a HubSpot certified Inbound Marketer and have completed creative copywriting course AWARD School (which was an absolute ball!).As Integrated Marketing Manager at Square, I also led the brand marketing partnerships and events initiatives in Australia, including content partnerships, sponsorships, trade shows, and experiential activations. I am a passionate writer, and have had my work published in titles such as B Corp travel publication We Are Explorers, Marie Claire, InStyle, The BRAG, and more.