Building innovative marketing strategies and planning for campaign investments and recruitment for new partnerships; leveraging AI and Automation with IBM and Arrow resources to activate and launch partners into new growth areas, leveraging best practices for marketing success.

Build relationships that help connect and educate customers with best-in-class IBM technology, through targeted events, hands-on demos, and digital experiences tailored to business needs and objectives; interlocking with sales, tech, and industry partners to build pipeline and leverage best practices for customer success across multiple industries.

Responsible for accelerating growth for the IBM Automation business; building the strategy and execution of campaign investments and leveraging analytics to help drive optimizations for improved client experience throughout their digital transformation journey. Working with executive leadership to align sales and marketing to build pipeline and maximize client success through automation and AI, which is providing significant ROI for our clients. Established our Business Automation Customer Marketing outbound strategy, based on growth profile and analytics to help inform Business Automation sales and marketing alignment for account outreach and engagement helping to achieve 5% business growth in 2020.Achievements include establishing the IBM Automation campaign strategy across IBM Software and Services; helping drive $1.9B in pipeline (56% YTY growth) and $475M in revenue for IBM (151% YTY growth); recognized for campaign design and efficiency, along with receiving incremental quarterly investments and leading a new way of marketing at IBM.

Work with campaign marketing managers to provide budget guidance and planning for execution of quarterly campaign spend across the WW Analytics Marketing organization; Managing quarterly spend across demand generation campaigns to optimize program tactics and drive marketing revenue objectives through targeted digital, events, content, and progression tactics and maximize our return on investment.

Responsible for overseeing the integration of marketing content for Guardium, an acquired data security company, into IBM's framework and business processes. Lead role with budget management of quarterly spend across the team; while also delivering sales portal content and customer email support to drive awareness and follow-up with Guardium customers. In addition, helped with lead progression, delivering and reporting a summary of weekly emails sent on behalf of the sales team.

- Work with other marketing program managers to ensure targeted messaging and demand generation tactics in place to reach enterprise clients to drive $265M of IBM Global Services enterprise marketing contribution- Work with geography marketing teams to identify and leverage best marketing practices- Work with Global Sales Executive to identify and communicate key sales plays to drive business and marketing objectives, while also aligning marketing and sales priorities, ensuring access to relevant sales enablement materials.

- Responsible for developing global channel enablement plans supporting services offering launches across selected sales channels, and ensuring proper education and communications were in place for launch- Focal point for the IBM Express Advantage program, working to ensure GTS Express offerings were properly enabled by channel in accordance with the program requirements- Responsible for coordinating executive speakers and breakout session content for the annual SMB Leadership Institute event under SMB GM- Responsible for the CE integration of the Softek acquisition; led the bluewashing, translation, and deployment of Softek assets globally and assisted in the development of a new IBM/Softek portal- Received an award for the strategic evolution and design of the 2008 SMB services catalog with an expanded portfolio, from 50 to 90 services, and a new modular layout designed for reuse of content globally

- Responsible for driving desktop requirements that meet customer needs- Managed product education and transitions, providing sales support for business partners and customers; presenting in the IBM Executive Briefing Center - Responsible for managing desktop inventory and recognized for reducing inventory levels by 50% in 2001. - Weekly focus with TechData, one of our largest partners, to enhance the IBM relationship and improve IBM product education and serviceability. - Achieved a 5% share increase of IBM desktops at TechData in 2001. - Responsible for services marketing and education beginning Jan. 2002; leading the development of materials to support solution selling for our sellers. Also provided support for key roadshows to help educate clients on our solutions

- Responsible for managing 100+ medium-size business partners in the Northeast region - Build partner relationships and drive sales revenue of $60 Million- Recommended solutions and partner programs to help business partners sell IBM products and services- Exceeded quota in 1999, contributing sales revenue over $80 Million

- Responsible for recommending computer solutions for small and medium businesses- Responsible for developing a client database for purchase and repurchase of personal computers and peripheral equipment- Awarded a top ten salesperson and MVP awards