Erin Larsen Email & Phone Number

Greater Grand Rapids, Michigan Area

Spearheaded the development of the marketing strategy and led the project management and execution of all marketing tactics, creative design, reporting, and vendor management related to the launching of thirty-one campuses nationwide.Directed the use of messaging, tone, typography, graphic standards, and design aspects for all marketing creative including printed collateral, print and digital advertising, website and landing pages, radio, and social media to ensure that all were of the highest quality and consistent to brand standards.Managed relationships and projects with internal content writers, web developers, and designers.Facilitated partnerships with external agencies: print houses, creative agencies, social media reps and vendors, promotional items suppliers, and photography and video studios.Coached and supervised fifty campuses nationwide with market specific marketing strategies including brand trainings, event planning, print and digital advertising, sales, and a wide variety of marketing materials and promotional items.Built and maintain an online “Marketing Vault” website housing over 175 editable marketing templates for all school locations.Reduced errors, lost emails, and missed deadlines by the marketing team by creating and launching a task management system for all fifty campuses.Supported the creation of the marketing budget for new school launches as well as the each campus’ individual marketing budget and maintained spending within budget.Present marketing strategies and brand updates to 300+ attendees at a yearly leadership conference.Reported weekly status updates and success metrics to the Director of Marketing, the Vice President of New School Openings, and the COO.

Ada, Michigan

Designed and edited photos, photo books, business cards, invitations, fliers, posters, magnets, buttons, and other photography products. Scheduled photo sessions, communicated with clients, and managed customer orders from start to completion on a daily basis.

Grand Rapids, Michigan

Developed and managed a social media program for 17 schools located in California, New York, Florida, and Georgia. Scripted, filmed and edited 21 professional-quality videos that were used on social media channels, school websites, and in marketing campaigns raising the number of views on YouTube by 44 percent in six months. Hired on full-time in 2014 once the budget for a new hire was approved.

Greater Grand Rapids, Michigan Area

Promoted to Manager and lifeguard instructor for known leadership skills, hard work, and a passion for the job.Managed a staff of forty - encouraging teamwork and maintaining a calm and organized work environment during high stress rescues and emergencies.Ran weekly in-services, evaluated employees’ daily performance, and created performance action plans.Taught certification and recertification courses to all Grand Rapids City employed lifeguards in CPR, AED First Aid, and Water Safety Instructor/Lifeguard certification. Coordinated all daily pool operations and conducted inspections to ensure public safety.

Greater Chicago Area

•Researched information, case studies, and past creative work and evaluated it for importance to the company and potential clients.•Balanced several projects at the same time and prioritized to meet all dead lines.•Communicated with all levels of people in the organization effectively.•Organized large amounts of company creative into folders for easy access.•Constantly sought new ways to help the company.•Maximized use of time by working well independently and in a team.

Greater Grand Rapids, Michigan Area

•Managed student workers and taught skills and techniques required for the job.•Supervised students to make sure they completed jobs.•Conducted performance reviews for staff.

Greater Grand Rapids, Michigan Area

•Promoted to Manager for known responsibility and hard work.•Served, refilled, and cleaned food for on-campus dining hall.