Erin Manning Email and Phone Number

Leads the change communications program and develops user-focused strategies and content to support Cyber, an organization uniquely positioned with products and policies impacting the entire Capital One organization.

Evaluated the marketing operating procedures of an in-house creative agency to make recommendations for improvement, specifically to enable long-range planning, maximize program outcomes and amplify corporate storytelling. Efforts to support long-term goal to position organization as a Diversity & Inclusion leader.► Identified, documented and implemented strategies to improve content development processes with the goal of improving team efficiency and increasing transparency and collaboration with stakeholders

Developed the communications strategy and messaging framework for the largest and multi-disciplined organization within Marriott International. Delivered content strategically to scale operations and drive demand for corporate-provided support at the property level.► Audited existing content, assigned content owners, established KPIs to monitor performance, set change schedule, and created the editorial calendar to support both on-going marketing efforts and adequately plan for new product launches► Produced all internal and external-facing communications: emails, presentations, visualized reports, training presentations, blogs, one-pagers, digital and interactive content, intranet maintenance, executive-level communications and messaging

Defined program requirements to manage the daily operations of a multi-disciplinary, high-volume, deadline-oriented project management team supporting a new portfolio of experience-driven brands. Implemented user-focused content strategies to ease execution to meet department goals. Department Award of Recognition, 2017 & 2018► Defined performance metrics and fully leveraged new platforms to manage a revolving pipeline of 400+ projects. Identified process improvement opportunities to scale operations for portfolio experiencing 60% growth YOY► Created consistent design language, tone of voice, style guides, play books, presentation templates to reflect B2B partnership-based customer relationship; clearly established team positioning and communicated value proposition► Optimized processes to guide customers navigating the review process to increase compliance, address pain points, improve customer satisfaction metrics ↳ Wrote consistent, targeted content aligned around the customer journey; designed self-guided procedures that allowed users to pro-actively solve problems ↳ Collaborated with tech teams to re-design the customer-facing content management system (Liferay & Alfresco) architecture to simplify the user experience and better communicate program requirements► Streamlined business functions across the department by implementing and refining technical platforms to build efficiencies, improve usability and facilitate internal communications and shared workload management ↳ Salesforce global deployment; fully integrated Microsoft 365 applications (Teams, SharePoint, Planner, One Note) ↳ Leveraged Salesforce to centralize reporting to translate data into meaningful and actionable insights for stakeholders at all levels in the organization; significantly decreased the number of required meetings

As Senior Program Coordinator (GDA), successfully managed the Marriott-Starwood corporate acquisition for the distinctive-select portfolio. Project included multiple simultaneous tracks to be completed within 90 days:► Integrated 200+ active projects (80% new customers) representing 60% of workload into the existing pipeline ↳ Evaluated existing processes and operating procedures to implement best practices with a focus on minimizing impact to customers ↳ Identified the opportunity to revive 23 expiring projects in key markets by implementing the new prototype programs► Simultaneously launched a new global content management system. Wrote FAQs and self-guided help content; provided on-boarding training and systems support to ease the transition

Integrated brand strategy, programming, and consumer insights to deliver experiential design programs and technical documentation to better segment and target the Gen Y customer while increasing distribution approximately 50% and impacting approximately 4,500 properties over a 7-yr product lifecycle.► Responsible for end-to-end project management, from creative brief, through concept development with creative agencies and vendors, specification and documentation writing, to post-launch communications and end-user training.► Built a collaborative reputation with Senior Leaders, internal stakeholders and cross-functional collaborators. Conceptualized and implemented a high-level weekly scorecard to circulate project status, risks, opportunities, timelines and action items for large-scale global initiatives with multiple simultaneous tracks► Partnered with cross-functional teams to increase speed to market; prepared in-progress strategy playbooks and hosted pre-launch webinars for in-flight projects► Facilitated the post-launch communications strategy by creating marketing collateral, press releases, web content and style guides. Maximized reach by leveraging internal channels ► Developed user-focused and action-oriented tools and resources to increase successful and early implementation ↳ Included websites, interactive digital tools and resources, interactive 3D renderings ↳ Optimized content delivery to provide targeted assets on a project-specific basis

As the Senior Program Coordinator, developed programming to support Courtyard, the largest Marriott International brand by distribution. Integrated new brand positioning, operational and food & beverage programming for implementation at the property-level.Program successfully increased distribution 50% YTD to a global pipeline of 1,500+ properties► In partnership with Holst Architecture, developed the creative strategy and technical documentation to support the Exterior Re-imaging Initiative, a project with significant strategic value to maintain brand performance and competitive advantage within an aging portfolio► Created a "kit of parts" decor package of scaleable options to maximize design dispersement and better support multiple market distribution model► Developed a first-in-class website to assist customers and creative partners navigating decor options; seamlessly integrated with cross-functional processes to facilitate and expedite project development► Check out https://courtyard.marriott.com/ for more details

Provided Subject Matter Expertise for 30 prototypical programs across seven brands. Maintained programs and digital assets on the customer-facing content management system while coordinating the quarterly change management process. ► Coordinated the change process management lifecycle. Activities included: 1) received change requests; 2 logged, prioritized and assigned; 3) compiled reports for resolution by internal stakeholders; 4) tracked progress with external consultants through final publishing; 5) communicated change to all audiences ► Managed the launch communications planning for all select-service program initiatives, including the brand extension of AC Hotels into the US, Fairfield by Marriott into Brazil, and the MOXY brand launch in Europe ↳ Produced press releases, web announcements, training decks, immersion presentations, webinars, implementation tools, FAQs and event collateral

Managed the Marriott Design Center while coordinating daily events and maintaining vendor partnerships in a high-visibility role. Distinguished Service Award of Special Recognition, 2010► Standardized and documented the approval and on-boarding process for external vendors, partners, and agencies. Wrote FAQs and provided on-boarding training to new members► Led the initiative to curate and publish documentation to the customer-facing CMS. Saved $75K+ completing initiative in-house► Created a quarterly newsletter to support business objectives for department of 70+ employees. Partnered with vendors to curate relevant content, announce new products and promote learning opportunities