Responsible for all corporate direct marketing/B2C revenue. Managed and maintained multi-million dollar marketing budget/P&L. Executed highly successful consumer loyalty and Rewards Card database marketing program campaigns – concept to completion – including best practices in direct mail, e-mail and telemarketing. Strategic planning, workflow design and execution of consumer offer fulfillment and promotional programs utilizing highly targeted A/B tested database-driven consumer segmentation strategies via direct mail and e-mail. Comprehensive database management to ensure continued quality and accuracy of database marketing lists, including hygiene, mailing list maintenance, CAN-SPAM compliance and opt-out procedures. Brand evangelist, advertising, creative development/director, copywriting, editing, design and production mentor for creative services team. Successfully built relationships, influenced, and worked cross functionally with Information Technology, Finance, Promotions and front line guest service team members to ensure campaign success across all departments.Presentation to all levels of executive team including comprehensive cost, reinvestment, key indicators, pro and postforma campaign analysis.

IT and direct marketing specialist for high profile companies/clients with 24/7 mission-critical business and database marketing needs.Responsible for all aspects of Information Technology and Business Development including management of SQL marketing databases, client development, business analysis, workflow efficiency reviews and budgets. Standardized and streamlined client’s technical and operating procedures.Produced and presented all client proposals, IEEE software management plans, risk assessments, budgets, and resource management documents. Performed analysis of client workflow, recommended solutions to clients according to best practices in Information Technology.