Developed and executed strategic consumer insights and brand performance analyses to drive key business decisions, preparing and presenting findings for stakeholders of all levels.• Identified and synthesized consumer trends impacting brand perception and consumer behavior, presenting findings to stakeholders at biannual Cultural Trends Summit• Managed brand performance measurement and analysis, focusing on competitor performance, consumer segments, and KPIs• Led research on sponsorship effectiveness for high-profile partnerships, including the Macy’s Thanksgiving Day Parade and Major League Baseball, providing strategies for optimization • Collaborated with external agencies and cross-functional teams to design qualitative and quantitative research aimed at creative and content development• Developed actionable insights from primary, secondary, and syndicated research to support marketing strategies and business objectives• Reported competitor trends to stakeholders and C-level executives, focusing on risks to business product lines

Program: MS, Strategic CommunicationCourse: The Business Value of Brand

Supervised editorial process on large-scale projects, consistently upholding editorial standards and brand identity.• Spearheaded editorial development for components of flagship reading programs with $1+ billion in lifetime sales.• Wrote and edited content to engage and educate diverse customer base.• Managed freelancer deliverables for multiple print and digital projects for on-time program delivery.

Develop engaging and audience-appropriate content for K–12 reading programs, including web, technology, and digital componentsLead instructional design and editorial process on the development of new components, working with multiple teams, vendors, writers, and subject-matter experts to enhance product function and featuresAnalyze the needs, wants, and requests of senior management, field representatives, and customer base to determine necessary product identity, function, and featuresTrack content quality to ensure adherence to brand identity and editorial voiceConceptualize, prototype, test, and present proposed new product features, including product-specific social media space for students and teachersManage editorial calendars to prioritize and schedule deliverables for multiple programs’ print components, web community, instructional software, mobile apps, and other technologyCoordinate with multiple teams and departments in a collaborative and professional manner

Led smaller-scale projects and provided support to various teams on other projectsPrioritized resources effectively based on project demands and competing prioritiesReviewed and edited work of writers to ensure integrity of editorial voiceDrove projects and deliverables to maintain workflow and ensure a timely, quality product

Balanced various editorial and administrative tasks of increasing responsibility for multiple teams and departmentsWrote and edited print and online materials for student, teacher, and professional useTested and logged errors for content pages and tools

Supported editorial, marketing, and production teams with administrative and editorial duties during product development phases

Supported product development team with administrative and editorial duties

Edited manuscripts for spelling, formatting, grammatical, and technical errorsUpdated and maintained company website, social networking pagesAssembled promotional materials for press kits and mailings Processed review and desk copy book requestsCatalogued and filed press clippings, reviews, and other author information

Wrote articles, including feature stories and spotlight piecesEdited magazine for style, spelling, formatting, and content

Filed, organized documents and patient informationData entry