• Comprehensive Marketing Oversight: Manage all aspects of marketing, including digital, print, media, social media, email, website, app development, and advertising, with a strong focus on branding, user experience, and customer engagement.• Regional Growth: Develop and execute marketing strategies to expand the museum’s regional reach in preparation for the opening of a 6-acre destination playground in late 2025.• Brand and Campaign Management: Maintain and enhance the museum's brand identity through consistent messaging, brand guidelines, and integrated marketing campaigns.• Lead and Strategize: Oversee the marketing, special events, and rentals teams, ensuring alignment of initiatives across all departments and driving organizational goals.• Event Leadership: Conceptualize and plan themes, budgets, and objectives for museum-hosted events. Support the Special Events Manager with execution and actively assist during events to ensure success.•Rentals Oversight: Direct the rentals team, overseeing external events such as weddings, birthdays, corporate gatherings, and private parties to ensure exceptional guest experiences.• Theater Programming: Select and oversee programming for the museum’s dome theater and amphitheater, curating engaging experiences for visitors.• Team Collaboration: Collaborate with cross-functional teams to integrate marketing and event initiatives, fostering a culture of innovation and teamwork.

• Lead and collaborate with marketing team, special events team, and cross-functional departments to ensure alignment and integration of marketing and event initiatives.• Develop and implement comprehensive marketing strategies aligned with business goals and objectives.• Collaborate with Special Events Manager to design and execute events in the museum, theaters, and grounds.• Manage and enhance brand identity through consistent messaging and brand guidelines.• Plan, execute, and evaluate marketing campaigns across various channels.

Manages and carries out the museum’s marketing strategies and programs to support the mission and goals.• Create and manage the editorial calendar for social media and email communications• Manage and update website (exploration.org)• Develop and manage Explore Store website (store.exploration.org)• Write social media posts and email communication• Respond and redirect inquiries that come in via social media platforms, direct messages and email• Prepare marketing reports and analytics for analysis• Write news releases and media alerts• Collaborate with Graphics Manager and Multimedia Specialist to develop print and video collateral and campaigns• Coordinate event invitations and monthly member email newsletter• Work with agency to manage monthly digital ad spend and review analytics• Work with other departmental teams to create and promote programming and special events• Support the Education and Development teams by marketing their projects and campaignsIMPACT: 2023 vs 20211,300% growth in Facebook reach231% growth in Instagram reach36% growth in website traffic49% growth in new site visitors 361% growth in email open rates3,780% growth in Google Grants utilization and free spendMultiple viral posts with up to 298k reach on Facebook, 1k+ comments, and 3.k shares on a single post

Develop course curriculum and teach on-site. Spring 2024, Marketing 300Ex, Events and Promotions Marketing. Spring 2025, Social Media Marketing.

Forged consistent enterprise-wide growth by conveying the benefits of Integrative Medicine for cancer and chronic illness. Provided expertise in digital marketing with strategic messaging and compelling storytelling across multiple channels and initiatives. • Provided messaging to reduce fear, anticipate questions, and convey the clinic mission of helping and healing cancer patients during the pandemic. Stayed open throughout, posting overall revenue growth.• Managed a team of 7+• Managed three websites serving the main clinic, podcast, Nutrient Store and Bio-Center Laboratory• Created and launched the Real Health Podcast in 2021• Project Manager for symposiums in Wichita, Puerto Rico, Spain, and Barbados• Recruited symposium attendees from six continents• Successfully navigated industry-specific marketing challenges, including HIPPA considerations in patient outreach and sharing stories that are pivotal to driving consumer understanding and activity• Coordinated education programs, including a digital newsletter, classes, lectures, webinars and podcast• Collaborated effectively on campaign execution both in-house and with local/national agencies• Developed new patient programs and offerings, trained sales team and staff on program content and delivery• Oversaw $1.6M+ Nutrient Store and eCommerce site upgrade in partnership with Nutrient Store Manager• Created affiliate and reseller programs. Developed a line of Riordan Clinic nutrients which included 33 branded productsIMPACT 2014 - 2021127% growth in clinic website visits102% growth in email contacts361% growth in annual online store sales, 209% growth in overall store sales, $1.5M in 2020173% growth in monthly new patient inquiries336% growth of new patient conversions115% growth in Facebook followers 90% growth in YouTube with 2.9M lifetime views402% growth in Instagram followers51% growth in annual clinic revenue for 7% YoY growth

Coordinate & manage online sales platform, store promotions, shipping processes, Riordan Clinic nutrient line, & improved vendor/manufacturer relations. Introduced affiliate & reseller programs. Manage store team. • Managed eCommerce site upgrade, improving functionality & effectiveness leading to a 100%+ increase in online sales in 2014• Redesigned on-site Nutrient Store including merchandising, product development, and purchasing decisions which has consistently led to 25%+ growth each year 2014 - 2017• Created affiliate & reseller programs. Developed line of Riordan Clinic vitamins & nutrients that now includes 30 branded products

In this position I melded crisis management and grassroots marketing for a three-physician practice, successfully driving business development and brand awareness to consistently surpass financial goals. ➥ Increased daily patient visits by +50%, supporting the addition of two full-time doctors and several support staff.➥ Managed a 10-member marketing team attending 100+ events and community presentations over 18 months.➥ Created partnerships with Wichita organizations and action teams directly related to client profile.➥ Created monthly newsletters, oral health information in 3 languages, marketing pieces, and promotional items for events.

Here I turned a six-week internship into a year-long stint at corporate headquarters, effectively supporting the D&D website and eCommerce. I worked with local and national team members to create value-added print, digital, and web pieces for retail stores, the catalog team, and direct-to-consumer sales. I independently managed social media accounts including Facebook and Twitter and collaborated on catalog production, copywriting, and photoshoots.

In this marketing role I advanced my skills in team leadership, technology, customer service, assessing needs, troubleshooting, outreach, and follow-up.• Steady achievement of sales goals in a competitive industry & busy office• Concrete grasp of detailed concepts & advancing technology• Ability to deliver technical & precise information clearly and with value• Coached sales team & trained new team members• Promoted brand & services by volunteering for local marketing events

Developed and implemented a summer camp program for elementary age children. Managed a staff of counselors and volunteers. Created daily programs, managed budget, recruited, hired and trained staff. Recruited campers, communicated with parents and camp sponsor (Providence Medical Center). Evaluated staff and delivered end of the summer program summary to the camp sponsor.

Created a one day promotional event for an area dealership which was valued at more than $12,000. Raised $600 for Doernbecher Children's Hospital. Voted "Most Valuable Intern" by peers and clients.