Let's build something together. Here are a few things I can help with: - Strategic brand narrative - Core messaging and positioning- Content strategy and execution - Website content development or refresh - Founder/executive comms and founder-led marketing

Implemented and scaled the marketing function through close collaboration and rapid iteration with a phenomenal team. Tipped the ARR scales from heavily outbound, sales-led to ~70% inbound.

I lead a team of talented creators across content, brand, and design. We help people across engineering, security, and operations teams -- and their leaders -- understand how to transform their architecture, culture, and user experiences with edge cloud technology.

Our work has centered around building a culture of content at Fastly to better serve our users. We built an editorial program from the ground up, launched our first-ever brand awareness campaign, and reengineered our content-based storytelling to focus on customer need over products.

I joined Netlify as a pioneering marketing leader to establish scalable marketing programs designed to accelerate user growth. This was a build-the-plane-while-flying role. I built foundational messaging, product-launch frameworks, a media partnership strategy, and events program while also shipping the work for those areas of business in partnership with contractors and full time hires.

As GitHub sought to transition from developer darling to a viable enterprise player, my team's role was connecting the dots to make it happen. With content, customer, and campaign managers in tow, I unified messaging, launched products, programmed and promoted events, and built an arsenal of ambassadors. Our best work powered the campaigns to help champions sell GitHub to their leadership and transform their DevOps workflows.

As the first dedicated marketing hire at this mobile messaging start-up, I managed marketing strategy and execution. The content and programs I managed were, on average, responsible for 74% of monthly lead volume.Here are a few of the things I shipped: - Built the website from four pages to twenty- Launched the blog, managed editorial calendar, and authored several posts each week- Researched, authored, published, and distributed all eBooks , case studies, data sheets, and guides- Implemented Marketing Automation- Built out more than a dozen customized, multi-touch nurture campaigns for our lead database

Every day I listened to stories from people using OpenDNS for a safer, faster, smarter and more reliable Internet. As the direct connection to OpenDNS users through Facebook, Twitter, the OpenDNS newsletter, blog, events and other communications venues, and when we shared our milestones through the megaphone of the press, I had the immensely fulfilling task of listening to how OpenDNS is making people's lives safer and easier, and helping share that story with others.

I worked with Pac-West through the successful launch of a cloud-based product line, Telastic. Our team managed communications for both Pac-West core products as well as the Telastic line, including: developing brand identity, pitching and garnering press and analyst coverage, developing and maintaining collateral materials and the website, and managing all customer communication. Telastic was honored with Internet Telephony Magazine's Product of the Year Award, given for innovation.

Promoted magazine issues, drove cross-media coverage with local news and radio, and ran the non-profit sponsorship program.