Erin Matteson Email & Phone Number

Virginia Beach, VA

Hampton Roads, VA, US

• Lead the Sentara Medicare and D-SNP marketing and communications teams. Strategize with executive leaders and collaborate with external partners. Serve as a corporate transformation initiative owner.
• Achieved 104% of membership goal through cost-efficient multi-million dollar marketing and public relations acquisition campaigns and integrated marketing communications retention efforts.
• Introduced first-ever Medicare Member Appreciation Week customer experience initiative.
• Reduced dual-eligible member disenrollment through Medicaid alignment cross-department collaboration.
• Won bronze Telly Award for Medicare member success story video.

Hampton Roads, VA, US

• Sentara Health Plans became the new name of the combination of Optima Health and Virginia Premier as of January 1, 2024.Led Sentara Health Plans Medicaid marketing team. Developed member acquisition, retention, and.
• Reversed Medicaid switcher net loss to monthly net gains through targeted regional marketing efforts.
• Gained 30% brand awareness in rebranding campaign.
• Achieved best search engine marketing performance of all lines of business.
• Improved market research and segmentation by commissioning Medicaid geospatial interactive map.

Hampton Roads, VA, US

• Led the Medicare and Medicaid marketing teams for Optima Health and Virginia Premier health plans until the department restructured. Provided leadership of all marketing efforts including strategy, market research.
• Achieved 102% of Medicare membership goal through $8 million multi-media member acquisition and retention integrated marketing communications campaigns.
• Introduced Medicare D-SNP alignment integrated marketing communications plan to grow and retain membership.
• Improved Medicare member lead generation through warm leads email strategy and web enrollment portal updates.
• Surpassed industry standard digital media metrics and achieved high social video engagement for Medicare age-in campaign.
• Earned $20,000 of media value in public relations tactics for Medicare enrollment and Medicaid outreach.

Hampton Roads, VA, US

• Led Medicaid marketing team for Optima Health and Virginia Premier health plans. Developed member acquisition, retention, and outreach campaigns consisting of broadcast media, print media, direct mail, social media.
• Achieved Medicaid membership growth resulting in 75% share of overall health plan membership and 80% share of corporate revenue.
• Executed first-ever Facebook Live event for the health plan.
• Refreshed content and redesigned Optima Heath and Virginia Premier Medicaid web pages.
• Received two "WOW" awards for leadership.

Hampton Roads, VA, US

• Managed Optima Health Medicaid prospecting, retention, and outreach marketing including strategy, budget, messaging, segmentation, execution, and analysis. Served as the Social Media Manager for all of the Optima.
• Led transition from in-person to virtual events during the COVID-19 pandemic by establishing event set-up and promotional standards.
• Initiated and executed Optima Health's first-ever Salesforce Marketing Cloud email journey strategy.
• Doubled Medicaid Baby Shower registrations through public relations strategy earning local media coverage.
• Received an internal “WOW” peer award for planning and executing a COVID-19 communications strategy.

New York, New York, US

• Previously named Oath, the merger of AOL and Yahoo. Verizon acquired AOL in 2015 and Yahoo in 2017.Led mobile advertising operations team supporting marketing projects for top clients and grew revenue. Served as.
• Established Apple News as a new revenue opportunity by leading the product implementation into existing systems through collaboration with Apple and senior stakeholders.
• Reduced ad specification request response time from 40 minutes to five minutes as the project manager of winning Global Operations Challenge agile team that created unified Salesforce templates in six languages.
• Protected $2 million in Verizon revenue at risk after troubleshooting source of a programmatic delivery issue and executing a tag code fix impacting nearly 2,000 JavaScript creatives.
• Secured an additional $800,000 in budget by analyzing daily pacing reports to identify Samsung’s best performing search and native campaigns.
• Directed cross-functional initiative project to proactively add trafficking instructions to products and a job aids hub in Confluence, resulting in an 80% reduction in team’s setup errors.

New York, NY, US

• Led mobile ad ops and troubleshooting teams, provided project management of advertising operations team initiatives, managed digital marketing campaigns, trained acquired teams, mentored new employees.
• Activated mobile campaign execution by establishing creative review process and standards, developing training workshops, publishing weekly email newsletters, and leading mobile subject matter experts team.
• Reduced ad issue response time to 10 minutes after revamping escalation tiers and managing backlog through multidisciplinary project.
• Contributed to overall team’s trafficking error rate drop to 1.9% per month after developing knowledge sharing program including email newsletters, presentations, and process documentation.
• Secured additional $10,000 budget after driving high quality traffic to the Humana Healthcare website through campaign utilizing audience behaviors and predictive segments.
• Awarded the Rock of Advertising Business Operations honor for unifying mobile across internal teams.

New York, NY, US

• Planned, tested, and executed online, video, and mobile campaigns, trained team in new processes.
• Increased upfront ad spend 26% after meeting campaign goals of $3 million Kohl’s holiday campaign including custom rich media units, weekly homepage takeovers, and roadblocks.
• Designed accuracy templates to confirm exclusive highest value placements launched flawlessly.
• Selected for task force to lead training program for 26 team members in Advertising.com network operations.
• Accounts: Procter & Gamble, General Mills, Kohl’s, Kraft, Marriott, Mars

Chicago, Illinois, US

• Developed strategies in digital marketing; researched consumer insights; planned, negotiated, analyzed, and optimized campaigns.
• Nominated by agency’s president as candidate for Media Week’s 2008 Rising Star Award and Online Marketing Media and Advertising’s 2008 Rising Star Award for innovative strategies.
• Gained additional $25,000 in monthly revenue after the success of Stanley Steemer’s HGTV television and online ugly room makeover contest was highlighted in the annual franchisee convention keynote.
• Exceeded forecasted views 97% by launching web video series featuring Humana Healthcare sponsored PGA Tour golfer to effectively reach C-suite target audience.
• Drove efficient $0.95 cost per click traffic in network strategy promoting U.S. Bank financial services.
• Accounts: Humana, U.S. Bank, Michaels, Bush Brothers, Lane Bryant, Stanley Steemer, Bob Evans, Cincinnati Bell

Chicago, Illinois, US

• Performed consumer research; executed print, digital, broadcast, and outdoor buys; analyzed campaign reporting.
• Drove double industry average click through rate by utilizing rich media in Corelle’s first online test.
• Generated incremental revenue in ringtone downloads for Cincinnati Bell by conceiving and executing a band challenge promotion integrated with an online, radio, and television media plan.
• Executed exclusive print and online sponsorship that included Cincinnati Bell’s first social media buy.
• Accounts: Lane Bryant, Red Robin, Bob Evans, Corelle, Cincinnati Bell

Cincinnati, OH, US

US

Master Of Business Administration - Mba, Business

Graduate Certificate, Marketing

Bachelor Of Arts (Ba), Mass Communication