Erin Mastel Email & Phone Number

London, England, GB

• Grace Blue is the only modern marketing advisory and executive search firm focused solely on the placement of leaders who know how to drive revenue and create value at scale. I partner strategically with the leadership.
• Attract and engage diverse passive candidate pools, identifying the next generation of leaders, and guiding all aspects of a best-in-class candidate experience. Deliver 100% shortlist diversity.
• Ensure excellence by consistently scoring upward of 9-10/10 on client and candidate satisfaction surveys. Serve as advisor to client HR and business leaders, leverage talent/market intelligence and insights to define.
• Direct researchers and project managers to deliver targeted sourcing strategies and full-cycle executive search services.
• Leverage expertise to manage complex offer negotiations with strong business acumen, empathy, andtransparency.
• Cultivate new business relationships. Expertly engage in outreach, draft proposals, pitch products and services, and secure business from private equity firms, consumer brands, manufacturing companies, and professional.

London, GB

• Member of the Global Talent Acquisition Leadership team responsible for talent attraction strategy, global employer brand, recruitment marketing, and internal employer brand communications. EY is a 400,000+ employee.
• Built employer brand capabilities across established and emerging markets (global) while reducing costs. Provided tools, assets, enablement systems, and communications channels that increased brandfluency/consistency.
• Worked with stakeholders to author EY’s employer brand strategy and architecture; drove integration across all aspects of the candidate experience and digital, social, programmatic campaigns, events, and other channels.
• Drove internal/external employer brand communications to define and differentiate EY’s employee value proposition (EVP); directed initiatives to significantly increase candidate and employee engagement.
• Fostered the shift of EY’s talent attraction strategy which enabled sourcing from non-traditional pools of talent and robust campaigns targeted toward tech/STEM and diverse talent.
• Established and led complex global campaigns and priority initiatives, including activating a new EVP across all functions, geographies, and service lines.

London, GB

• Directed the Americas employer brand and recruitment marketing team members and external agencies in executing breakthrough employer brand and marketing strategies. Offered counsel to DEI, campus, experienced.
• Directed all US and Americas careers-related channels and content strategy, including social media, careers websites, communications, events (4 regional events and the 3,000-person International Intern Leadership.
• Worked across functions and BUs to position employer brand as a key differentiator for recruits and clients.
• Oversaw executive messaging with internal PR team/external PR agency; elevated the Americas recruiting leaders’ profiles across the marketplace and advanced EY’s reputation as a recruiting powerhouse.
• Recognized as concept-to-creation leader; drove teams in designing fresh, on-brand recruitment collateral, interactive digital experiences, unique on-campus experiences, leading-edge campaigns, and signature recruiting.

• Ashby Dillon was a boutique, integrated advertising agency. Led team members in positioning the agency for new business growth. Advised clients; generated wins by leading new business, creative pitches, and delivered.
• Defined new service offerings and products that drove increased revenue for boutique agency
• Shaped new business growth and drove multiple new business wins by leading pitches and creative pitches and delivering cogent, persuasive presentations to senior management teams.
• Led Client Services department by bringing marketing rigor, innovation, and strategic counsel to clients
• Led creative and planning teams to deliver full-funnel plans and cross-channel campaigns aligned with client business strategies and sales goals for a variety of B2B and B2C clients in the manufacturing, pet products.

Cleveland, Ohio, US

Coordinated services and delivery of donated goods with 70+ social service agencies via an $800K programs budget (cash and in-kind donations), including management of warehouse inventory management system and volunteer service day events and programs budget. Responsible for coordinating press conferences and serving as liaison with local press for event.