Erin Mastel

Erin Mastel Email and Phone Number

Employer Brand & Recruitment Marketing Leader | Talent Acquisition & Executive Recruiting ▶ Excellence in Positioning Organizations as Global Employers of Choice @ Grace Blue
Erin Mastel's Location
Cleveland, Ohio, United States, United States
About Erin Mastel

I am a results-driven leader with a specialized focus on executive recruitment, talent brand, and recruitment marketing. I believe in the power of talent to transform and accelerate an organization and excel in establishing talent attraction, acquisition, and retention strategies that support business goals. I value doing the hard work, and the right thing; streamlining the complex; leveraging data alongside good judgement; looking for unexpected answers; listening and collaborating with empathy; focusing on the outcomes that matter most; and a bias for action, with accountability for results.HOW I LEAD & INFLUENCE OUTCOMESDriving change and inspiring meaningful impact ■ Known as a growth-minded executive partner and trusted advisor, I rely on data and insights to inform executive recruitment strategy, execution, and operations.■ Experienced in leading global employer brand and recruitment marketing programs, working in partnership with HR and corporate marketing teams to enhance candidate and employee experiences, and heighten the employer value proposition.■ Strengths in executive recruitment process from sourcing strategy and pipeline building to passive talent engagement and candidate experience.■ Sought for insights and understanding of market dynamics and positioning companies/talent teams for competitive advantage.MY IMPACT & ACCOMPLISHMENTSExperience driving high-profile programs and initiatives in large, matrixed organizations and small, independentsIn my current role as an Executive Search Consultant:■ Lead diverse executive-level recruitment initiatives, serving as a trusted, strategic advisor to clients and candidates alike and consistently receiving 9-10/10 on client and candidate satisfaction surveys.■ Cultivate relationships and contribute to growth by leading high-profile full-cycle executive search for public, private, and founder-led companies and private equity firms.In my prior role as Global Employer Brand and Recruitment Marketing Leader:■ Established EY's centralized global employer brand and recruitment marketing function, building a high-performance team, operations, and infrastructure. Built market communications, maturity frameworks, campaigns, and content libraries. Generated 88% satisfaction in local markets.■ Led global employer brand campaigns in 20+ markets that differentiated and built EY’s profile as a top employer of choice.■ Directed global redesign, re platforming, and launch of EY global careers website in 100+ countries, which better met the needs of 100K+ internal and external recruits annually.

Erin Mastel's Current Company Details
Grace Blue

Grace Blue

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Employer Brand & Recruitment Marketing Leader | Talent Acquisition & Executive Recruiting ▶ Excellence in Positioning Organizations as Global Employers of Choice
Website:
graceblue.com
Employees:
52
Erin Mastel Work Experience Details
  • Grace Blue
    Grace Blue
  • Grace Blue Partnership
    Director, Americas
    Grace Blue Partnership Jun 2021 - Present
    London, England, Gb
    Grace Blue is the only modern marketing advisory and executive search firm focused solely on the placement of leaders who know how to drive revenue and create value at scale. I partner strategically with the leadership team cultivate existing and new client relationships. Expertly acquire and lead client projects across public, private, start-up, and founder-led companies and private equity firms. Lead a high-performing team in engaging and placing top-caliber executive and C-level talent while serving as a trusted talent advisor to business leaders.Organizational impact:▪ Attract and engage diverse passive candidate pools, identifying the next generation of leaders, and guiding all aspects of a best-in-class candidate experience. Deliver 100% shortlist diversity.▪ Ensure excellence by consistently scoring upward of 9-10/10 on client and candidate satisfaction surveys. Serve as advisor to client HR and business leaders, leverage talent/market intelligence and insights to define role scope, level, and compensation.▪ Direct researchers and project managers to deliver targeted sourcing strategies and full-cycle executive search services.▪ Leverage expertise to manage complex offer negotiations with strong business acumen, empathy, andtransparency.▪ Cultivate new business relationships. Expertly engage in outreach, draft proposals, pitch products and services, and secure business from private equity firms, consumer brands, manufacturing companies, and professional services organizations.
  • Ey
    Global Employer Brand & Recruitment Marketing Leader
    Ey Jul 2017 - Jun 2021
    London, Gb
    Member of the Global Talent Acquisition Leadership team responsible for talent attraction strategy, global employer brand, recruitment marketing, and internal employer brand communications. EY is a 400,000+ employee, $49.4B professional services firm in 150 countriesOrganizational impact: ▪ Built employer brand capabilities across established and emerging markets (global) while reducing costs. Provided tools, assets, enablement systems, and communications channels that increased brandfluency/consistency, cut duplication, and enhanced flexibility across local markets worldwide.▪ Worked with stakeholders to author EY’s employer brand strategy and architecture; drove integration across all aspects of the candidate experience and digital, social, programmatic campaigns, events, and other channels.▪ Drove internal/external employer brand communications to define and differentiate EY’s employee value proposition (EVP); directed initiatives to significantly increase candidate and employee engagement.▪ Fostered the shift of EY’s talent attraction strategy which enabled sourcing from non-traditional pools of talent and robust campaigns targeted toward tech/STEM and diverse talent.▪ Established and led complex global campaigns and priority initiatives, including activating a new EVP across all functions, geographies, and service lines.▪ Led the launch and implementation of a new global careers site platform and a global employee advocacy platform.▪ Led EY’s first user-generated content recruitment campaign, reaching 7.3M people, driving 35.7M impressions, 433K video views and an 11.6% increase in job searches.▪ Led global campaign rallying more than 100 recruiters in 20+ countries to provide career support, interviewing tips, resume assistance, and networking advice to anyone whose job was affected by the pandemic. Reached 71M people, generated 395K engagements, and positively impacted 36K lives.
  • Ey
    Americas Employer Brand And Recruitment Marketing Leader
    Ey Jun 2012 - Jul 2017
    London, Gb
    Directed the Americas employer brand and recruitment marketing team members and external agencies in executing breakthrough employer brand and marketing strategies. Offered counsel to DEI, campus, experienced, executive talent acquisition leaders, and executive talent leadership. Led the US and Americas careers-related channels and content strategy; focused on generating brand awareness and engagement. Recognized for impact on recruiting outcomes. Administered multimillion-dollar marketing budget.Organizational impact:▪ Directed all US and Americas careers-related channels and content strategy, including social media, careers websites, communications, events (4 regional events and the 3,000-person International Intern Leadership Conference annually) and PR that resulted in increased brand awareness and engagement, differentiated preference, and favorable recruiting outcomes▪ Worked across functions and BUs to position employer brand as a key differentiator for recruits and clients.▪ Oversaw executive messaging with internal PR team/external PR agency; elevated the Americas recruiting leaders’ profiles across the marketplace and advanced EY’s reputation as a recruiting powerhouse.▪ Recognized as concept-to-creation leader; drove teams in designing fresh, on-brand recruitment collateral, interactive digital experiences, unique on-campus experiences, leading-edge campaigns, and signature recruiting events.
  • Ashby Dillon Marketing
    Director Of Client Services
    Ashby Dillon Marketing Aug 2001 - Jun 2012
    Ashby Dillon was a boutique, integrated advertising agency. Led team members in positioning the agency for new business growth. Advised clients; generated wins by leading new business, creative pitches, and delivered full-funnel marketing plans and cross-channel campaigns. Organizational impact:▪ Defined new service offerings and products that drove increased revenue for boutique agency ▪ Shaped new business growth and drove multiple new business wins by leading pitches and creative pitches and delivering cogent, persuasive presentations to senior management teams.▪ Led Client Services department by bringing marketing rigor, innovation, and strategic counsel to clients▪ Led creative and planning teams to deliver full-funnel plans and cross-channel campaigns aligned with client business strategies and sales goals for a variety of B2B and B2C clients in the manufacturing, pet products, food, education, and professional services industries. YoY account growth averaged 15%.
  • Shoes And Clothes For Kids
    Programs Coordinator
    Shoes And Clothes For Kids 1998 - 2001
    Cleveland, Ohio, Us
    Coordinated services and delivery of donated goods with 70+ social service agencies via an $800K programs budget (cash and in-kind donations), including management of warehouse inventory management system and volunteer service day events and programs budget. Responsible for coordinating press conferences and serving as liaison with local press for event coverage.

Erin Mastel Skills

Marketing Strategy Marketing Strategy Leadership Copywriting Public Relations New Business Development Management Project Management Lead Generation Management Consulting Brand Management Recruiting Web Design Marketing Communications Planning Product Launch Social Media Strategic Planning Digital Strategy Digital Media Social Media Marketing Digital Marketing

Erin Mastel Education Details

  • John Carroll University
    John Carroll University

Frequently Asked Questions about Erin Mastel

What company does Erin Mastel work for?

Erin Mastel works for Grace Blue

What is Erin Mastel's role at the current company?

Erin Mastel's current role is Employer Brand & Recruitment Marketing Leader | Talent Acquisition & Executive Recruiting ▶ Excellence in Positioning Organizations as Global Employers of Choice.

What is Erin Mastel's email address?

Erin Mastel's email address is er****@****ail.com

What is Erin Mastel's direct phone number?

Erin Mastel's direct phone number is +121558*****

What schools did Erin Mastel attend?

Erin Mastel attended John Carroll University.

What are some of Erin Mastel's interests?

Erin Mastel has interest in Writing, Cooking, Volunteering, Traveling, Reading, Hiking, Playing Cello.

What skills is Erin Mastel known for?

Erin Mastel has skills like Marketing Strategy, Marketing, Strategy, Leadership, Copywriting, Public Relations, New Business Development, Management, Project Management, Lead Generation, Management Consulting, Brand Management.

Who are Erin Mastel's colleagues?

Erin Mastel's colleagues are Anne-Marie P., Jay Haines, Natalie Napier, Krista Porter, Chris Harris, Ardiana Bacaj, Shelby Boyer.

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