Erin Jacobs Mays Email and Phone Number
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With a background in design, anthropology, and business, I am an accomplished strategist and researcher having worked in an array of industries with some of the largest brands in the world. I have expertise in product development and design, innovation, myriad research methodologies, speaking and facilitation. I have had the pleasure of working closely with brand managers, R&D, marketing teams, innovation teams, CMOs and other executives, and technologists, to name a few. I develop and oversee comprehensive programs for clients that uncover insights and information (through deep analysis) to inspire and drive action using innovative deliverables and platforms. I have conducted research and workshops, and delivered presentations in over 14 countries, including China, India, Brazil, The UK, and Germany. I have worked in a large number of industries, some of which include Agriculture, Banking, Beauty, Building Products, Consumer Products, Digital, Entertainment, Fashion, Food & Beverage, Healthcare, Manufacturing, Travel & Hospitality, and Housewares. Some past and current clients include Samsung, P&G, Pantene, Starbucks, GSK, Duracell, Avery Dennison, Ziploc, Samsung, LG, Green Mountain Coffee, and Anheuser Busch. A natural leader, I lead multidisciplinary teams through highly collaborative engagements with clients. I work closely with my clients and have been known to work tirelessly to produce and deliver high quality work that resonates with my audience and exceeds expectations. We are always open to engaging with potential clients—please feel to reach out to me directly at erin@theebco.com .Specialties: Design, Strategy, Qualitative Research, Primary and Secondary Research, Ethnography, Observation, Interviewing, Shadowing, Contextual Inquiry, Iterative Research, Segmentation, Recruiting, Field Research, Concept Development, Brainstorming, Research Analysis, Design Research, Design Strategy, Design Direction, Design Thinking, Consulting
Dig Insights
View- Website:
- diginsights.com
- Employees:
- 306
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Dig InsightsChicago, Illinois, United States -
Evp Trends And InnovationDig Insights Oct 2024 - PresentToronto, On, CaDig Insights acquired Ebco in it's 10th year! At Dig I am the EVP of Trends and Innovation, leading a team of incredible researchers and strategists. Dig Insights is a tech-driven insights and innovation firm. We work with clients on full end-to-end innovation programs, from trends and strategy through to qual and quant validated insights and concept development and testing. My team works for clients to connect the dots between consumer insights, market trends, and business strategy, driving real results for innovation programs globally and across categories and industries. -
MentorMentor To Career-Minded Women Jun 2017 - PresentContinuously mentor career-minded women looking to learn more about entrepreneurship, marketing research, consulting, MBA candidacy, leadership, and success. I work with various organizations, including Women in Research and Washington University. I also take on private introductions.
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Ceo + Co-FounderEbco Jan 2015 - Oct 2024Austin, Texas, UsThe Ebco is a consultancy driven by an innovative combination of strategy and trend expertise lead by founders Erin Mays and Kalyn Rozanski.We discover industry-changing trends and uncover unique and difficult-to-find insights to arm our clients with inspiration and information to take strategic action on the future. Our firm is grounded in our expertise in trends, strategy, innovation, and design. We work on client programs focused on gaining a deep understanding of their industry and target market to drive action and creativity within the business and for the development of new products, services, experiences, and business models.Our success is rooted in the fusion of our expertise and the unique inspiration and outcomes that materialize at the intersection of trend forecasting, business and cultural intelligence, and design strategy.The Ebco works with clients throughout all stages of development, from initial industry and customer inspiration and idea generation, through to full product and service development, testing and execution. www.theebco.com -
Vp, Innovation (Strategy)Sterling Brands Apr 2013 - Dec 2014New York, New York, UsAt Sterling Brands, I was VP of Innovation, focused on Strategy. We worked on client's innovation and strategy programs focused on everything from identifying new target markets, uncovering white space opportunities, generating new products, services, and experiences, and collaborating with client teams to drive innovation. I lead key client programs, from outlining the approach to conducting all the research to presenting and running workshops. Some of the industries we worked in include agriculture, food and beverage, beauty, and housewares. -
Senior Design Strategist And ResearcherKarten Design Sep 2007 - Mar 2013Los Angeles, Ca, UsAt Karten I used my extensive primary and secondary research experience and strategic tools for competitive analysis and opportunity identification to drive innovation. We engaged with all sorts of end-user groups and respondents, including a variety of ages, life styles, psychographics, and demographics. I worked on design research and strategy programs for clients in various industries, including: medical, consumer electronics, and housewares. Some clients include: Avery Dennison, Samsung, LG, SC Johnson (Ziploc), P&G (Duracell), Konami Gaming, Iris Diagnostics, Starkey, and Hitachi.I used my expertise to help build the strategy and research practice at Karten Design. I consistently used my research expertise in the following areas: ethnography, contextual inquiry, one-on-one interviews, stakeholder interviews, observation, perceptual studies, surveys, co-creation, group facilitation, usability testing, and evaluative testing. -
Mba In Design StrategyCalifornia College Of The Arts Sep 2008 - May 2010San Francisco, Ca, UsThe MBA in Design Strategy at California College of the Arts trains next-generation leaders from the unique perspective of design thinking. By uniting the studies of design, finance, strategy, entrepreneurship, meaning, and sustainability, we learn to manage in today's interconnected markets with a vision of business as sustainable, meaningful, ethical, profitable, and truly innovative. Each semester, students develop individual and team solutions to a variety of economic and social challenges using design techniques, such as customer-centered research, prototyping, critique, and iteration, as well as business metrics. The courses are organized into 4 tracks: leadership, innovation, systems thinking, and business fundamentals.My Courses:First semester: Live ExchangeInnovation StudioManagerial EconomicsFinancial & Managerial AccountingSecond semester:Leadership by DesignMarket Insight StudioSustainability StudioBusiness Models & StakeholdersThird semester: Experiences StudioOperations & SystemsManagerial FinanceEthics & Organizational CultureFourth semester:Strategic ManagementVenture Studio (thesis)Business Law & NegotiationCapital & Markets(Excerpt paraphrased from the official CCA MBA in Design Strategy Website.) -
Design And Research InternSussman/Prejza & Co. Aug 2006 - Jun 2007
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Market / Audience Research InternE! Networks Apr 2006 - Jun 2006Los Angeles, UsWorked with E! Networks' Research Department to analyze and interpret the Nielsen Ratings for the whole company to track audiences and programming popularity. -
InternKim Baer Design Assiociates 2004 - 2006
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Design Strategist Intern For BigOgilvy & Mather Jun 2005 - Aug 2005New York, Ny, Us
Erin Jacobs Mays Skills
Erin Jacobs Mays Education Details
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UclaAnthropology And Design Media Arts -
California College Of The ArtsDesign Strategy -
Cornell UniversityLeading Remote Teams Certificate
Frequently Asked Questions about Erin Jacobs Mays
What company does Erin Jacobs Mays work for?
Erin Jacobs Mays works for Dig Insights
What is Erin Jacobs Mays's role at the current company?
Erin Jacobs Mays's current role is EVP Trends and Innovation at Dig Insights | Former CEO and Co-Founder of Ebco (Acquired).
What is Erin Jacobs Mays's email address?
Erin Jacobs Mays's email address is er****@****ail.com
What is Erin Jacobs Mays's direct phone number?
Erin Jacobs Mays's direct phone number is +131077*****
What schools did Erin Jacobs Mays attend?
Erin Jacobs Mays attended Ucla, California College Of The Arts, Cornell University.
What skills is Erin Jacobs Mays known for?
Erin Jacobs Mays has skills like Design Strategy, Design Thinking, Concept Development, User Experience, Strategy, Ethnography, Product Development, User Research, Product Design, Experience Design, User Centered Design, Interaction Design.
Who are Erin Jacobs Mays's colleagues?
Erin Jacobs Mays's colleagues are Sachin Gabru, Joseph Baroud, Nihan Türegün, Jerome Tanabe, Alex Myles, Keone Derain, Patrick Lambert.
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