Erin Jacobs Mays

Erin Jacobs Mays Email and Phone Number

EVP Trends and Innovation at Dig Insights | Former CEO and Co-Founder of Ebco (Acquired) @ Dig Insights
Chicago, Illinois, United States
Erin Jacobs Mays's Location
San Diego, California, United States, United States
Erin Jacobs Mays's Contact Details

Erin Jacobs Mays personal email

Erin Jacobs Mays phone numbers

About Erin Jacobs Mays

With a background in design, anthropology, and business, I am an accomplished strategist and researcher having worked in an array of industries with some of the largest brands in the world. I have expertise in product development and design, innovation, myriad research methodologies, speaking and facilitation. I have had the pleasure of working closely with brand managers, R&D, marketing teams, innovation teams, CMOs and other executives, and technologists, to name a few. I develop and oversee comprehensive programs for clients that uncover insights and information (through deep analysis) to inspire and drive action using innovative deliverables and platforms. I have conducted research and workshops, and delivered presentations in over 14 countries, including China, India, Brazil, The UK, and Germany. I have worked in a large number of industries, some of which include Agriculture, Banking, Beauty, Building Products, Consumer Products, Digital, Entertainment, Fashion, Food & Beverage, Healthcare, Manufacturing, Travel & Hospitality, and Housewares. Some past and current clients include Samsung, P&G, Pantene, Starbucks, GSK, Duracell, Avery Dennison, Ziploc, Samsung, LG, Green Mountain Coffee, and Anheuser Busch. A natural leader, I lead multidisciplinary teams through highly collaborative engagements with clients. I work closely with my clients and have been known to work tirelessly to produce and deliver high quality work that resonates with my audience and exceeds expectations. We are always open to engaging with potential clients—please feel to reach out to me directly at erin@theebco.com .Specialties: Design, Strategy, Qualitative Research, Primary and Secondary Research, Ethnography, Observation, Interviewing, Shadowing, Contextual Inquiry, Iterative Research, Segmentation, Recruiting, Field Research, Concept Development, Brainstorming, Research Analysis, Design Research, Design Strategy, Design Direction, Design Thinking, Consulting

Erin Jacobs Mays's Current Company Details
Dig Insights

Dig Insights

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EVP Trends and Innovation at Dig Insights | Former CEO and Co-Founder of Ebco (Acquired)
Chicago, Illinois, United States
Website:
diginsights.com
Employees:
306
Erin Jacobs Mays Work Experience Details
  • Dig Insights
    Dig Insights
    Chicago, Illinois, United States
  • Dig Insights
    Evp Trends And Innovation
    Dig Insights Oct 2024 - Present
    Toronto, On, Ca
    Dig Insights acquired Ebco in it's 10th year! At Dig I am the EVP of Trends and Innovation, leading a team of incredible researchers and strategists. Dig Insights is a tech-driven insights and innovation firm. We work with clients on full end-to-end innovation programs, from trends and strategy through to qual and quant validated insights and concept development and testing. My team works for clients to connect the dots between consumer insights, market trends, and business strategy, driving real results for innovation programs globally and across categories and industries.
  • Mentor To Career-Minded Women
    Mentor
    Mentor To Career-Minded Women Jun 2017 - Present
    Continuously mentor career-minded women looking to learn more about entrepreneurship, marketing research, consulting, MBA candidacy, leadership, and success. I work with various organizations, including Women in Research and Washington University. I also take on private introductions.
  • Ebco
    Ceo + Co-Founder
    Ebco Jan 2015 - Oct 2024
    Austin, Texas, Us
    The Ebco is a consultancy driven by an innovative combination of strategy and trend expertise lead by founders Erin Mays and Kalyn Rozanski.We discover industry-changing trends and uncover unique and difficult-to-find insights to arm our clients with inspiration and information to take strategic action on the future. Our firm is grounded in our expertise in trends, strategy, innovation, and design. We work on client programs focused on gaining a deep understanding of their industry and target market to drive action and creativity within the business and for the development of new products, services, experiences, and business models.Our success is rooted in the fusion of our expertise and the unique inspiration and outcomes that materialize at the intersection of trend forecasting, business and cultural intelligence, and design strategy.The Ebco works with clients throughout all stages of development, from initial industry and customer inspiration and idea generation, through to full product and service development, testing and execution. www.theebco.com
  • Sterling Brands
    Vp, Innovation (Strategy)
    Sterling Brands Apr 2013 - Dec 2014
    New York, New York, Us
    At Sterling Brands, I was VP of Innovation, focused on Strategy. We worked on client's innovation and strategy programs focused on everything from identifying new target markets, uncovering white space opportunities, generating new products, services, and experiences, and collaborating with client teams to drive innovation. I lead key client programs, from outlining the approach to conducting all the research to presenting and running workshops. Some of the industries we worked in include agriculture, food and beverage, beauty, and housewares.
  • Karten Design
    Senior Design Strategist And Researcher
    Karten Design Sep 2007 - Mar 2013
    Los Angeles, Ca, Us
    At Karten I used my extensive primary and secondary research experience and strategic tools for competitive analysis and opportunity identification to drive innovation. We engaged with all sorts of end-user groups and respondents, including a variety of ages, life styles, psychographics, and demographics. I worked on design research and strategy programs for clients in various industries, including: medical, consumer electronics, and housewares. Some clients include: Avery Dennison, Samsung, LG, SC Johnson (Ziploc), P&G (Duracell), Konami Gaming, Iris Diagnostics, Starkey, and Hitachi.I used my expertise to help build the strategy and research practice at Karten Design. I consistently used my research expertise in the following areas: ethnography, contextual inquiry, one-on-one interviews, stakeholder interviews, observation, perceptual studies, surveys, co-creation, group facilitation, usability testing, and evaluative testing.
  • California College Of The Arts
    Mba In Design Strategy
    California College Of The Arts Sep 2008 - May 2010
    San Francisco, Ca, Us
    The MBA in Design Strategy at California College of the Arts trains next-generation leaders from the unique perspective of design thinking. By uniting the studies of design, finance, strategy, entrepreneurship, meaning, and sustainability, we learn to manage in today's interconnected markets with a vision of business as sustainable, meaningful, ethical, profitable, and truly innovative. Each semester, students develop individual and team solutions to a variety of economic and social challenges using design techniques, such as customer-centered research, prototyping, critique, and iteration, as well as business metrics. The courses are organized into 4 tracks: leadership, innovation, systems thinking, and business fundamentals.My Courses:First semester: Live ExchangeInnovation StudioManagerial EconomicsFinancial & Managerial AccountingSecond semester:Leadership by DesignMarket Insight StudioSustainability StudioBusiness Models & StakeholdersThird semester: Experiences StudioOperations & SystemsManagerial FinanceEthics & Organizational CultureFourth semester:Strategic ManagementVenture Studio (thesis)Business Law & NegotiationCapital & Markets(Excerpt paraphrased from the official CCA MBA in Design Strategy Website.)
  • Sussman/Prejza & Co.
    Design And Research Intern
    Sussman/Prejza & Co. Aug 2006 - Jun 2007
  • E! Networks
    Market / Audience Research Intern
    E! Networks Apr 2006 - Jun 2006
    Los Angeles, Us
    Worked with E! Networks' Research Department to analyze and interpret the Nielsen Ratings for the whole company to track audiences and programming popularity.
  • Kim Baer Design Assiociates
    Intern
    Kim Baer Design Assiociates 2004 - 2006
  • Ogilvy & Mather
    Design Strategist Intern For Big
    Ogilvy & Mather Jun 2005 - Aug 2005
    New York, Ny, Us

Erin Jacobs Mays Skills

Design Strategy Design Thinking Concept Development User Experience Strategy Ethnography Product Development User Research Product Design Experience Design User Centered Design Interaction Design Industrial Design Market Research Product Innovation Strategic Design Design Management Rapid Prototyping

Erin Jacobs Mays Education Details

  • Ucla
    Ucla
    Anthropology And Design Media Arts
  • California College Of The Arts
    California College Of The Arts
    Design Strategy
  • Cornell University
    Cornell University
    Leading Remote Teams Certificate

Frequently Asked Questions about Erin Jacobs Mays

What company does Erin Jacobs Mays work for?

Erin Jacobs Mays works for Dig Insights

What is Erin Jacobs Mays's role at the current company?

Erin Jacobs Mays's current role is EVP Trends and Innovation at Dig Insights | Former CEO and Co-Founder of Ebco (Acquired).

What is Erin Jacobs Mays's email address?

Erin Jacobs Mays's email address is er****@****ail.com

What is Erin Jacobs Mays's direct phone number?

Erin Jacobs Mays's direct phone number is +131077*****

What schools did Erin Jacobs Mays attend?

Erin Jacobs Mays attended Ucla, California College Of The Arts, Cornell University.

What skills is Erin Jacobs Mays known for?

Erin Jacobs Mays has skills like Design Strategy, Design Thinking, Concept Development, User Experience, Strategy, Ethnography, Product Development, User Research, Product Design, Experience Design, User Centered Design, Interaction Design.

Who are Erin Jacobs Mays's colleagues?

Erin Jacobs Mays's colleagues are Sachin Gabru, Joseph Baroud, Nihan Türegün, Jerome Tanabe, Alex Myles, Keone Derain, Patrick Lambert.

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