Erin Jacobs Mays Email & Phone Number

Chicago, Illinois, United States

Toronto, On, Ca

Dig Insights acquired Ebco in it's 10th year! At Dig I am the EVP of Trends and Innovation, leading a team of incredible researchers and strategists. Dig Insights is a tech-driven insights and innovation firm. We work with clients on full end-to-end innovation programs, from trends and strategy through to qual and quant validated insights and concept development and testing. My team works for clients to connect the dots between consumer insights, market trends, and business strategy, driving real results for innovation programs globally and across categories and industries.

Continuously mentor career-minded women looking to learn more about entrepreneurship, marketing research, consulting, MBA candidacy, leadership, and success. I work with various organizations, including Women in Research and Washington University. I also take on private introductions.

Austin, Texas, Us

The Ebco is a consultancy driven by an innovative combination of strategy and trend expertise lead by founders Erin Mays and Kalyn Rozanski.We discover industry-changing trends and uncover unique and difficult-to-find insights to arm our clients with inspiration and information to take strategic action on the future. Our firm is grounded in our expertise in trends, strategy, innovation, and design. We work on client programs focused on gaining a deep understanding of their industry and target market to drive action and creativity within the business and for the development of new products, services, experiences, and business models.Our success is rooted in the fusion of our expertise and the unique inspiration and outcomes that materialize at the intersection of trend forecasting, business and cultural intelligence, and design strategy.The Ebco works with clients throughout all stages of development, from initial industry and customer inspiration and idea generation, through to full product and service development, testing and execution. www.theebco.com

New York, New York, Us

At Sterling Brands, I was VP of Innovation, focused on Strategy. We worked on client's innovation and strategy programs focused on everything from identifying new target markets, uncovering white space opportunities, generating new products, services, and experiences, and collaborating with client teams to drive innovation. I lead key client programs, from outlining the approach to conducting all the research to presenting and running workshops. Some of the industries we worked in include agriculture, food and beverage, beauty, and housewares.

Los Angeles, Ca, Us

At Karten I used my extensive primary and secondary research experience and strategic tools for competitive analysis and opportunity identification to drive innovation. We engaged with all sorts of end-user groups and respondents, including a variety of ages, life styles, psychographics, and demographics. I worked on design research and strategy programs for clients in various industries, including: medical, consumer electronics, and housewares. Some clients include: Avery Dennison, Samsung, LG, SC Johnson (Ziploc), P&G (Duracell), Konami Gaming, Iris Diagnostics, Starkey, and Hitachi.I used my expertise to help build the strategy and research practice at Karten Design. I consistently used my research expertise in the following areas: ethnography, contextual inquiry, one-on-one interviews, stakeholder interviews, observation, perceptual studies, surveys, co-creation, group facilitation, usability testing, and evaluative testing.

San Francisco, Ca, Us

The MBA in Design Strategy at California College of the Arts trains next-generation leaders from the unique perspective of design thinking. By uniting the studies of design, finance, strategy, entrepreneurship, meaning, and sustainability, we learn to manage in today's interconnected markets with a vision of business as sustainable, meaningful, ethical, profitable, and truly innovative. Each semester, students develop individual and team solutions to a variety of economic and social challenges using design techniques, such as customer-centered research, prototyping, critique, and iteration, as well as business metrics. The courses are organized into 4 tracks: leadership, innovation, systems thinking, and business fundamentals.My Courses:First semester: Live ExchangeInnovation StudioManagerial EconomicsFinancial & Managerial AccountingSecond semester:Leadership by DesignMarket Insight StudioSustainability StudioBusiness Models & StakeholdersThird semester: Experiences StudioOperations & SystemsManagerial FinanceEthics & Organizational CultureFourth semester:Strategic ManagementVenture Studio (thesis)Business Law & NegotiationCapital & Markets(Excerpt paraphrased from the official CCA MBA in Design Strategy Website.)

Los Angeles, Us

Worked with E! Networks' Research Department to analyze and interpret the Nielsen Ratings for the whole company to track audiences and programming popularity.

New York, Ny, Us

Ba, Anthropology And Design Media Arts

Mba, Design Strategy

Leading Remote Teams Certificate