I am a graduate with a Second Class Honors (Upper Division) in Business and Marketing from the University of the West of Scotland. During my academic journey, I developed a deep understanding of the strategies and techniques that drive successful marketing campaigns. This knowledge has been further enriched through my practical experience in the industry.In my previous roles as a Social Media and Digital Marketing Executive, both in house and agency work, I honed my skills in social media management, paid advertisement, content creation, influencer management, and event organisation. I consistently stay abreast of current social media trends and best practices, implementing them to drive engagement and achieve measurable results.
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Social Media ManagerEzy SocialPerth, Wa, Au -
Marketing CoordinatorAbc Training And Consulting Dec 2024 - PresentBrisbane, Queensland, Australia -
Social Media ManagerEzy Social Apr 2021 - Oct 2024• Work closely with teams including photographers, designers, and videographers to execute a cohesive vision for brands across different media.• Guide clients on personal and business branding, ensuring they have a clear, consistent voice across all platforms.• Design and manage large-scale campaigns across social media channels, driving traffic, increasing brand awareness, and achieving specific KPIs for each client.• Plan and execute social media strategies for product or brand… Show more • Work closely with teams including photographers, designers, and videographers to execute a cohesive vision for brands across different media.• Guide clients on personal and business branding, ensuring they have a clear, consistent voice across all platforms.• Design and manage large-scale campaigns across social media channels, driving traffic, increasing brand awareness, and achieving specific KPIs for each client.• Plan and execute social media strategies for product or brand launch events, ensuring high visibility, engagement, and media buzz both online and offline.• Develop creative content that aligns with brand voice and objectives, including designing graphics, writing copy, and planning cohesive content calendars.• Craft, monitor, and optimize paid ad campaigns on platforms like Facebook and Google Ads, helping clients achieve targeted growth and conversion rates. Show less -
Social Media AssistantThe Social Cow Jan 2024 - Aug 2024• Led the comprehensive planning, preparation, and execution of monthly content shoots, tailoring each session to meet clients' specific branding and objectives.• Edited and strategically scheduled content post-shoot to maintain a consistent and engaging online presence across all platforms.• Successfully organised client events, managing all aspects to ensure seamless execution and maximum brand impact.• Collaborated with influencers to expand clients' social media reach… Show more • Led the comprehensive planning, preparation, and execution of monthly content shoots, tailoring each session to meet clients' specific branding and objectives.• Edited and strategically scheduled content post-shoot to maintain a consistent and engaging online presence across all platforms.• Successfully organised client events, managing all aspects to ensure seamless execution and maximum brand impact.• Collaborated with influencers to expand clients' social media reach, leveraging their networks to boost visibility, engagement, and brand awareness.• Contributed to the development and implementation of strategic social media campaigns aimed at driving growth and building brand loyalty.• Conducted regular competitor analysis to identify opportunities and maintain a competitive advantage in the market.• Provided clients with detailed reports on social media performance, offering insights and recommendations for continuous improvement.• Planned and coordinated influencer events and outings, fostering strong relationships that led to long-term partnerships and ongoing brand advocacy. Show less -
Digital Marketing ExecutiveCapital Competitions Limited Sep 2023 - Jan 2024• Developed and executed comprehensive marketing strategies, driving significant brand growth and engagement across multiple platforms.• Implemented a robust social media strategy that boosted follower count, increased engagement, and led to a notable rise in website purchases.• Designed and managed social media content calendars, strategically scheduling posts at peak times to optimise reach and engagement.• Created original video content for TikTok, Instagram, and Facebook… Show more • Developed and executed comprehensive marketing strategies, driving significant brand growth and engagement across multiple platforms.• Implemented a robust social media strategy that boosted follower count, increased engagement, and led to a notable rise in website purchases.• Designed and managed social media content calendars, strategically scheduling posts at peak times to optimise reach and engagement.• Created original video content for TikTok, Instagram, and Facebook, driving higher audience interaction and brand visibility.• Organised successful content creation days and brand collaboration trips with influencers and partner brands, enhancing brand exposure and authenticity.• Analysed and tracked performance metrics for all social media content, campaigns, and ads, providing data-driven insights to enhance future efforts.• Conducted in-depth SEO audits and website evaluations to improve search engine rankings and website performance.• Launched highly effective social media and advertising campaigns that resulted in over 5,000 website purchases per week. Show less -
Digital Marketing AssistantBrs Technology Nov 2022 - Sep 2023Glasgow, Scotland, United Kingdom• Designed engaging marketing materials, such as flyers, stickers, and posters, using Canva and Microsoft Photoshop, ensuring a consistent and professional brand presence.• Published and maintained blog content on the website through WordPress, contributing to increased website traffic and engagement.• Utilised Google Analytics and other analytical tools to set up and monitor website performance, providing actionable insights on user behaviour to optimise site functionality and… Show more • Designed engaging marketing materials, such as flyers, stickers, and posters, using Canva and Microsoft Photoshop, ensuring a consistent and professional brand presence.• Published and maintained blog content on the website through WordPress, contributing to increased website traffic and engagement.• Utilised Google Analytics and other analytical tools to set up and monitor website performance, providing actionable insights on user behaviour to optimise site functionality and engagement.• Create educational videos and pictures on Canva and Microsoft Photoshop to upload to YouTube and other socials.• Created and managed Google, LinkedIn, and Facebook advertising campaigns to boost brand awareness and generate leads.• Oversaw SEO strategy, driving higher website traffic and conversion rates by optimising search engine performance.• Curated targeted keywords to improve SEO rankings, integrating them into social media content and ad copy for maximum reach and engagement. Show less -
Digital Marketing InternThink Zap Jun 2022 - Aug 2022Glasgow, Scotland, United Kingdom• Enhanced digital marketing strategies by providing innovative content ideas, this was done by participating in weekly brainstorming meetings.• Conducting data analysis, allowing me to derive actionable insights from marketing campaigns. This includes tracking KPIs, monitoring conversion rates, and utilising A/B testing to optimise campaign elements.• Sound understanding of marketing concepts, including target audience identification, branding, and market segmentation.• Operated… Show more • Enhanced digital marketing strategies by providing innovative content ideas, this was done by participating in weekly brainstorming meetings.• Conducting data analysis, allowing me to derive actionable insights from marketing campaigns. This includes tracking KPIs, monitoring conversion rates, and utilising A/B testing to optimise campaign elements.• Sound understanding of marketing concepts, including target audience identification, branding, and market segmentation.• Operated Facebook ads through ads manager with a budget to target specific audiences for large clients. These budgets were set between £500 and £5,000.• Analyse social media performance to optimise strategy.• Generated copy for marketing materials including social media posts, emails, and push notification. These were done through Klaviyo and One signal.• Managed clients Instagram, Facebook, TikTok, LinkedIn and Twitter accounts.• Creating engaging content such as photos, videos and graphics for clients on Canva and Microsoft photoshop.• Basic data analysis skills to evaluate customer behavior, analyze sales trends, and assess the impact of marketing campaigns. Show less
Erin Mckenna Education Details
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Fashion/Apparel Design -
St Ambrose High SchoolAbc -
Fernhill SchoolAbbbcc
Frequently Asked Questions about Erin Mckenna
What company does Erin Mckenna work for?
Erin Mckenna works for Ezy Social
What is Erin Mckenna's role at the current company?
Erin Mckenna's current role is Social Media Manager.
What schools did Erin Mckenna attend?
Erin Mckenna attended University Of The West Of Scotland, City Of Glasgow College, St Ambrose High School, Fernhill School.
Who are Erin Mckenna's colleagues?
Erin Mckenna's colleagues are Stephen Boyle, Tim Mccarthy, Rebecca I'anson, Marty Bell, Adrian Van Ravels, Michael Staal, Tim Mccarthy.
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Erin McKenna
Hawthorn, Vic -
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Erin McKenna
Melbourne, Vic3gmail.com, baesystems.com, metrotrains.com.au -
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