Erin Mckenna Email & Phone Number

Perth, WA, AU

Brisbane, Queensland, Australia

• Work closely with teams including photographers, designers, and videographers to execute a cohesive vision for brands across different media.
• Guide clients on personal and business branding, ensuring they have a clear, consistent voice across all platforms.
• Design and manage large-scale campaigns across social media channels, driving traffic, increasing brand awareness, and achieving specific KPIs for each client.
• Plan and execute social media strategies for product or brand… Show more
• Plan and execute social media strategies for product or brand launch events, ensuring high visibility, engagement, and media buzz both online and offline.
• Develop creative content that aligns with brand voice and objectives, including designing graphics, writing copy, and planning cohesive content calendars.

• Led the comprehensive planning, preparation, and execution of monthly content shoots, tailoring each session to meet clients' specific branding and objectives.
• Edited and strategically scheduled content post-shoot to maintain a consistent and engaging online presence across all platforms.
• Successfully organised client events, managing all aspects to ensure seamless execution and maximum brand impact.
• Collaborated with influencers to expand clients' social media reach… Show more
• Collaborated with influencers to expand clients' social media reach, leveraging their networks to boost visibility, engagement, and brand awareness.
• Contributed to the development and implementation of strategic social media campaigns aimed at driving growth and building brand loyalty.

• Developed and executed comprehensive marketing strategies, driving significant brand growth and engagement across multiple platforms.
• Implemented a robust social media strategy that boosted follower count, increased engagement, and led to a notable rise in website purchases.
• Designed and managed social media content calendars, strategically scheduling posts at peak times to optimise reach and engagement.
• Created original video content for TikTok, Instagram, and Facebook… Show more
• Created original video content for TikTok, Instagram, and Facebook, driving higher audience interaction and brand visibility.
• Organised successful content creation days and brand collaboration trips with influencers and partner brands, enhancing brand exposure and authenticity.

Glasgow, Scotland, United Kingdom

• Designed engaging marketing materials, such as flyers, stickers, and posters, using Canva and Microsoft Photoshop, ensuring a consistent and professional brand presence.
• Published and maintained blog content on the website through WordPress, contributing to increased website traffic and engagement.
• Utilised Google Analytics and other analytical tools to set up and monitor website performance, providing actionable insights on user behaviour to optimise site functionality and… Show more
• Utilised Google Analytics and other analytical tools to set up and monitor website performance, providing actionable insights on user behaviour to optimise site functionality and engagement.
• Create educational videos and pictures on Canva and Microsoft Photoshop to upload to YouTube and other socials.
• Created and managed Google, LinkedIn, and Facebook advertising campaigns to boost brand awareness and generate leads.

Glasgow, Scotland, United Kingdom

• Enhanced digital marketing strategies by providing innovative content ideas, this was done by participating in weekly brainstorming meetings.
• Conducting data analysis, allowing me to derive actionable insights from marketing campaigns. This includes tracking KPIs, monitoring conversion rates, and utilising A/B testing to optimise campaign elements.
• Sound understanding of marketing concepts, including target audience identification, branding, and market segmentation.
• Operated… Show more
• Operated Facebook ads through ads manager with a budget to target specific audiences for large clients. These budgets were set between £500 and £5,000.
• Analyse social media performance to optimise strategy.

Bachelor Of Arts - Ba, Business And Marketing, 2:1

Activities and Societies: 3rd year representative

Retail Management, Fashion/Apparel Design

Higher, Abc

National 5, Abbbcc