I enable organizations to maximize marketing impact through my specialized knowledge in research, strategy, automation and data analytics. I guide marketing research studies from initial concept through to the delivery of insightful analyses and impactful presentations. By harnessing data, I craft and hone marketing strategies that drive business objectives. I identify, track and interpret key performance indicators to provide a clear understanding of return on investment. I automate analytics and reporting into customized, omni-channel performance dashboards that I monitor and analyze into actionable recommendations to fine-tune marketing efforts for peak performance.

I breathe life back into unique and historic properties through home renovation and interior design services

Building individualized analytics strategies and leading data collection, analytics, reporting and utilization of insights to optimize marketing campaign performance for clients and internal teams.

Lead and conducted agency-wide research efforts. In addition, I strategized and implemented digital marketing data visualizations and dashboards. I also managed client relations and implemented comprehensive marketing strategies for clients across a diverse set of mediums.

In the Consumer Products Division, I managed the Amazon vendor portal including sales, content and marketing activities. Additionally, I was responsible for retail-focused customer accounts including client relations, pricing strategy, advertising and point-of-purchase displays.

I served as a people leader responsible for overseeing efforts in marketing technology, market research, sales collateral, sales promotions, website programming and design, social media, video, photography, public relations, internal and external communications and event planning of customer training, customer appreciation and corporate events. My passions lie in leadership, business analytics, marketing technology, market research and project management.

After understanding the needs of my clients, I provided consultation in the design of research studies, managed market research project details, presented study findings and gave recommendations for actionable next steps.My position grew to include leadership responsibilities of a 5-person sales team, as well as overseeing the firm's marketing and public relations efforts.

Provided lighting layouts and product selections to builders and electricians. Commercial and residential properties across Iowa.