Erin Meskers Email & Phone Number

Carlsbad, Ca, Us

-Developing and delivering marketing strategies to brands across social, influencer, brand partnerships, events, email, and SMS-Conduct competitor analysis and market research to identify content gaps and opportunities -Collaborate cross-functionally with marketing, design, and product teams to align content initiatives with overall marketing campaigns and product launches-Hiring marketing teams and managing marketing team members

Manhattan , Ny, Us

-Developed and delivered marketing strategy across social, influencer, and brand partnerships-Supported growth marketing lead with strategy and execution of SMS, ads, blog, and site -Managed all influencer and ambassador relationships and campaigns-Directed and created video and still content for both organic and paid social -Hired and managed team coordinators and interns-Managed PR agency

Brooklyn, New York, Us

-Developed and delivered marketing strategies across social, influencer, email, SMS, paid ads, blog, and site-Planned, lead, and executed product GTM strategy-Increased SMS CVR from 3% to 13% in the first 4 months with continued growth since -Managed all influencer and ambassador relationships and campaigns-Created social media strategy and content across IG, TikTok, and Twitter-Conceptualized and executed all Aavia merchandise and influencer mailer production -Ensured that brand voice is consistent across all marketing channels and in-app-Grew a strong community in-app and on social media with consistent engagement growth -Managed paid ad + SEO agencies, design contractors, interns and hired Head of Growth -Presented marketing initiatives and results to board members every 3 months-Acted as face of brand by hosting lives and being present in majority of content

San Antonio,, Texas, Us

-Development and implementation of Supergoop!'s brand partnership, event, merchandise and social partnership strategies while supporting with influencer and social strategy -Played a key role in the production of two pop-up experiences in New York from ideation to final reporting-Planned and executed a social partnership strategy that lead to the successful growth of Supergoop!'s Instagram following-Managed budgets for brand partnerships and event production-Hired and managed team interns

Los Angeles, Ca, Us

-Covered clients American Express, Pepsi, and Hilton-Wrote engaging press releases, pitches, and company messaging-Assisted in all aspects of event planning and executing for activations, parties, and executive meetings. -On-site point of contact for Amex executives, influencers and talent-Assisted in the creation and execution of the Amex Platinum Collective (influencer program) Created shot lists, face sheets, and briefing books for events-Regularly developed and maintained media contact lists and databases-Wrote social copy and assisted on strategy for influencer, client and PMK*BNC social

New York, Ny, Us

-Gained experience crafting creative pitch angles around editorial content and conduct proactive outreach to relevant reporters-Conducted media monitoring and create daily and weekly press coverage reports-Maintained accurate and updated press lists and contacts, as well as press assets -Assist on special projects, including events, presentations, and research, as needed-Build and maintain a strong knowledge of InStyle, Essence, Travel and Leisure, and all other Time Inc. brands.

Madison, Wi, Us

-Worked directly with Founder + Creative Director on developing the @wolfandfriends.shop instagram strategy-Pitched and wrote captions for all social media posts-Researched and pitched brands to cover on the site and on social media-Created and updated content calender for efficiently scheduling posts

Planned and executed a social media campaign in order to create more awareness for the Center

Philadelphia, Pa, Us

- Kept up with current fashion trends to successfully sell the brand- Demonstrated advanced product knowledge when providing customer service- Excellent communication skills used to build relationships with customers

Us

-Generated new business and brand awareness through a range of traditional andnon-traditional marketing channels, targeted to the millennial market-Conducted sales campaigns through social media marketing, word-of-mouthstrategies, and peer-to-peer sales strategies-Developed a working knowledge of Cosmopolitan’s editorial content and targetmarket in order to convey the magazine’s benefits to prospective consumers-Participated in ongoing training sessions and sales competitions on a weekly basis-Engaged consumers by means of premium product giveaway, friendly communitycontests, and other self-created tactics to drive interest-Generated valuable feedback on magazine content for Cosmo editors andpublishers via online surveys

Brooklyn, New York, Us

-Organized campus trunk shows to promote, familiarize and engage URI students with the RTR & L’Oreal brands-Created social media accounts to market the brand to women on campus-Promoted multiple campus fundraiser events on behalf of the RTR scholarship fund

- Personally created and ran social media accounts to attract new customers and interact with current customers- Used leadership skills to train new hires

- Organized a complete excel worksheet including information for each Fashion Week show in London, Milan, Paris, and New York so every employee had a shared list of events and knew what was being covered- Created a collective document comparing data and concepts from all of the top bloggers in the fashion industry to find the best ways to enhance the Imagine Fashion blog- Worked on social media accounts in order to create a stronger social media presence- Researched and identified current trends to spotlight on the blog

Bachelor'S Degree, Public Relations And Textiles, Merchandising & Design

Education record