Bringing innovation and new solutions within the HRIS segment. Establishing a new way of being pay equity compliant to HR and Senior Executives in both public and private organizations in Ontario. Developing the B2B SaaS sales and marketing go-to-market strategy and overseeing the product roadmap for future platform development.

Providing SaaS business case development, sales and marketing, strategic planning to corporate clients.

Leading the Canadian Content Licensing & Business development team in creating and maintaining key publisher and content relationships, managing the P&L for the department and driving strategy on innovation and new partnerships to bring essential services to the space. Increased revenue and maximized costs to increase profitability.

Expanded upon original position to include Sales and Marketing team leadership in both Canada and the Philippines. Drove the go to market strategy including exceeding revenue targets, increasing retention and providing excellence in customer satisfaction.

Working with a cross-functional team within a matrix environment, responsible for managing the overall CPM segment (including corporate, academic and government) by driving strategy, revenue growth and alignment across the organization. Execute short term goals to address revenue gaps, streamline processes and fulfilling client needs while developing future growth thru innovation, product development and strategic partnerships.

Responsibilities include managing the P&L for Infomart SaaS platform sales and overseeing the Sales, Client Success and Professional Services teams. Accomplishments include driving revenue, increasing profitability YOY, building and managing business development partnerships (including inbound licensing that contributed over 19,000 new sources to the platform). Manage Postmedia and Sun Media outbound content licensing sales for government, 3rd party partners as well as clients direct.

In addition to overseeing the Marketing Solutions team, leading the national sales team to drive revenues through key partnerships, innovative product offerings and integrated advertising opportunities that reach clients' target audiences within a contextually relevant environment and deliver results. Also work with US counterparts to continually evolve our products and share key learnings.

Create innovative integrated marketing programs incorporating print, database, social media, digital and mobile opportunities. Manage the Marketing Solutions team that supported sales with design, research, database, digital as well as product offerings and program execution.

Springpad Media provides consulting services that include strategic planning, custom content development and advertising solutions as well as marketing initiatives for online properties.

Provided unique, custom feature integrations across the Sympatico / MSN portal for advertisers. Developed custom content that was strategic to advertiser-specific target audiences.

Responsible for the strategic direction of several consumer channels on the portal including Lifestyle, Health, Travel, Technology and Real Estate. Developed long-term strategies for content, partnership integrations and sales opportunities.

B2B MARKETINGWorking in a start-up environment, responsibilities included driving users, traffic and online transactions. Developed a marketing strategy for a B2B audience encompassing content development, communication & promotional plans as well as creation of paid business services. • Oversaw the Member Association Program, which involves recruiting and maintaining relationships with key industry associations (Canadian Chamber of Commerce, Vancouver Board of Trade, Canadian Association of Business Incubators, Greater Ottawa Chamber of Commerce). Created programs to enhance their membership offering and drive new association members.• Published a bi-weekly email newsletter to over 1,000 Canadian entrepreneurs.• Responsible for establishing and maintaining content partnerships• Developed online marketing tools to provide more site content and functionality including Submit An Article, Events Calendar, Ask the Expert, Enhanced Supplier Listings and ShareStation.

ONLINE ADVERTISINGWorked on contract, to assist with in temporary increase in demand, for Optimedia creating online media plans for major clients and managing campaign performances.• Clients included Hewlett Packard, General Mills, and Organon with media buys of $50k to $150k. • Implemented Doubleclick adserving software (DFA) and established an internal trafficking process.

Responsible for the advertising business strategy for the third largest Canadian network of websites (www.myBC.com, www.Alberta.com, www.myTO.com and www.Globetrotter.net visited by 2 million Canadians a month). Relocated to Toronto to expand the TELUS portal advertising business strategy into Ontario and Quebec. Managed a national team of 3 account managers, 3 product managers and an order fulfillment team that included a marketing associate and 8 clerks. Determined new product development, sales channel strategies and portal content development requirements. Responsible for $800K budget and $4.1 revenue targets.

PORTAL ADVERTISINGChampioned the establishment of an online advertising business for the TELUS portal networks. Completed a business plan analysis, established a competitive product offering, produced rate cards, and forecasted revenues. Managed external sales channels which involved providing sales support, development of collateral and analysis of sales strategies. Re-negotiated sales channel contracts, drove marketing communications plans and managed platform provider relationships.• Successfully launched the online advertising sales in March 1998. Selected and implemented the ad serving platform, established a complete order process and reporting system, hired 3 members of a fulfillment staff and conducted the training for the sales channels.• Directly negotiated complex advertising contracts and was successful in engaging client accounts including Staples, Enmax, BC Lotteries, BCAA, 3COM, Future Shop, Ticketmaster, Epost and The Shopping Channel.

Primary responsibilities included developing marketing plans, determining subscriber forecasts, addressing customer service and service expansion issues. Maintained 3rd party relationships with partnered ISPs by providing product support, assistance with service escalations, customized sales collateral and port inventory control.• Achieved $1.4 million in revenue from the ADSL consumer service with an initial customer base of 2,400 subscribers.• Created the online service order process which included a web site for service qualification, the order status inquiry, order fulfillment, software distribution, and product description.