Erin Michael Barr Email & Phone Number

Founded and lead consulting firm providing marketing and media guidance to organizations and DTC agencies, developing data-driven strategies to support business development. Oversee strategic vision and operations of 500 independent franchise locations. Coordinate cluster analysis of client audience data to optimize marketing strategy performance and identify opportunities to enhance strategies while ensuring alignment of communication and media by performing audience segmentation research, business reviews, and media audits. • Supported agency client in retaining $300M in annual revenue from key customer by building new predictive analysis model that enabled development of optimized marketing strategy. • Transformed strained relationship between agency client and e-commerce customer to retain $15M in revenue by reversing attribution issue. Performed analysis of attribution model, identified issues, and integrated new strategies, leading to customer retaining agency for additional 4-5 years.

South Bend, Indiana, Us

Empowering patients with a higher standard of care through comfortable oxygen therapy

Santa Barbara, Ca, Us

Since its founding in 1965, SBRM has grown into an organization that provides immediate help-in the form of food and shelter 365 nights a year to those with no place else to go–and lasting hope–in our 12-month residential recovery program for men and women desiring to break free from cycles of addiction, poverty, homelessness and crime. The Rescue Mission will serve 140,000 meals, provide safe shelter to 200 men and women each night and graduate over 30 people from its 12-month Residential Recovery Program.You can help the Santa Barbara Rescue Mission by Donating or Volunteering: https://sbrm.org

San Luis Obispo, California, Us

Provide consultation for direct to consumer commercialization and marketing efforts.

Goleta, California, Us

Managed $40M budget and strategic direction of DTC marketing across diverse media platforms and digital channels and introduced creative positioning and brand image for new product suite. Coordinated strategic marketing efforts to increase shareholder value, maximize profitability, and create new revenue streams by leveraging audience engagement, messaging, media channel optimization, and reporting. Developed predictive models and forecasting frameworks to reveal key insights from leads to drive sales. • Created enhanced lead scoring, reporting, and analysis models for first-party data, utilizing advanced analytics and visualization tools and third-party data to segment audience and provide predictive and prescriptive analytics. • Introduced new call center that increased call efficiency; lowered call center costs; more adeptly captured first-party data to improve nurturing, lead scoring, and modeling; and enhanced user experience to drive online revenue.

Advanced through progressive roles and played critical role in expanding agency revenue from $20M to $350M by designing and implementing strategic plans for long-term clients. Steered client strategy and directed media department, leveraging extensive experience to design and introduce operational efficiencies and optimized media strategies and marketing plans. Accelerated new business acquisition by broadening services and improving client marketing performance. • Increased revenue of leading national cancer hospital from $150M to $1B by introducing analytics and media strategies that targeted core audiences, supporting substantial client business growth. • Expanded client business from $50K trial to $15M marketing expenditure by increasing customer base ten-fold for national senior telecommunications company, representing customer base of 500,000 subscribers.