Erin Michael Barr

Erin Michael Barr Email and Phone Number

Integrated Marketing Executive | Digital Media & Brand Strategy | Data Analytics & ModelingElevatemktg.com @ Elevate Marketing, LLC
Erin Michael Barr's Location
Santa Barbara, California, United States, United States
Erin Michael Barr's Contact Details
About Erin Michael Barr

Elevate Marketing, led by its President, Erin Michael Barr, is dedicated to transforming business ideas into reality through meticulous analysis and strategic execution. Elevate Marketing specializes in creating comprehensive marketing strategies that span both digital and traditional channels, leveraging advanced data analytics, predictive modeling, and tailored marketing solutions to drive sustainable growth and long-term success.Elevate Marketing seamlessly integrates marketing strategy to deliver impactful business outcomes. With expertise in data analytics, advanced segmentation, media channel optimization, and predictive modeling, Elevate Marketing coordinates marketing strategies across diverse audiences with original messaging and relevant content. The firm's ability to identify actionable insights and address gaps within direct-to-consumer (DTC) markets has significantly increased client profitability.Elevate Marketing employs a holistic framework, integrating Prochaska's Transtheoretical Model (TTM) with the traditional AIDA framework. This innovative and strategic approach allows for a deep understanding of the customer journey and effective measurement of each funnel stage. By aligning strategies with the psychological and emotional stages of the consumer, Elevate Marketing helps clients achieve immediate sales and sustained brand growth, ensuring they remain competitive and resilient in the market.

Erin Michael Barr's Current Company Details
Elevate Marketing, LLC

Elevate Marketing, Llc

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Integrated Marketing Executive | Digital Media & Brand Strategy | Data Analytics & ModelingElevatemktg.com
Erin Michael Barr Work Experience Details
  • Elevate Marketing, Llc
    President
    Elevate Marketing, Llc 2012 - Present
    Founded and lead consulting firm providing marketing and media guidance to organizations and DTC agencies, developing data-driven strategies to support business development. Oversee strategic vision and operations of 500 independent franchise locations. Coordinate cluster analysis of client audience data to optimize marketing strategy performance and identify opportunities to enhance strategies while ensuring alignment of communication and media by performing audience segmentation research, business reviews, and media audits. • Supported agency client in retaining $300M in annual revenue from key customer by building new predictive analysis model that enabled development of optimized marketing strategy. • Transformed strained relationship between agency client and e-commerce customer to retain $15M in revenue by reversing attribution issue. Performed analysis of attribution model, identified issues, and integrated new strategies, leading to customer retaining agency for additional 4-5 years.
  • Sleep Easy Technology
    Advisor - Marketing Strategist
    Sleep Easy Technology May 2023 - Present
    South Bend, Indiana, Us
    Empowering patients with a higher standard of care through comfortable oxygen therapy
  • Santa Barbara Rescue Mission
    Board Member
    Santa Barbara Rescue Mission Feb 2023 - Present
    Santa Barbara, Ca, Us
    Since its founding in 1965, SBRM has grown into an organization that provides immediate help-in the form of food and shelter 365 nights a year to those with no place else to go–and lasting hope–in our 12-month residential recovery program for men and women desiring to break free from cycles of addiction, poverty, homelessness and crime. The Rescue Mission will serve 140,000 meals, provide safe shelter to 200 men and women each night and graduate over 30 people from its 12-month Residential Recovery Program.You can help the Santa Barbara Rescue Mission by Donating or Volunteering: https://sbrm.org
  • De Oro Devices
    Advisor
    De Oro Devices 2023 - Present
    San Luis Obispo, California, Us
    Provide consultation for direct to consumer commercialization and marketing efforts.
  • Inogen
    Vice President Of Consumer Marketing
    Inogen 2019 - 2022
    Goleta, California, Us
    Managed $40M budget and strategic direction of DTC marketing across diverse media platforms and digital channels and introduced creative positioning and brand image for new product suite. Coordinated strategic marketing efforts to increase shareholder value, maximize profitability, and create new revenue streams by leveraging audience engagement, messaging, media channel optimization, and reporting. Developed predictive models and forecasting frameworks to reveal key insights from leads to drive sales. • Created enhanced lead scoring, reporting, and analysis models for first-party data, utilizing advanced analytics and visualization tools and third-party data to segment audience and provide predictive and prescriptive analytics. • Introduced new call center that increased call efficiency; lowered call center costs; more adeptly captured first-party data to improve nurturing, lead scoring, and modeling; and enhanced user experience to drive online revenue.
  • Integrated Media Solutions, Llc (Mdc Partners)
    Managing Director And Senior Vice President Of Strategy
    Integrated Media Solutions, Llc (Mdc Partners) 2005 - 2012
    Advanced through progressive roles and played critical role in expanding agency revenue from $20M to $350M by designing and implementing strategic plans for long-term clients. Steered client strategy and directed media department, leveraging extensive experience to design and introduce operational efficiencies and optimized media strategies and marketing plans. Accelerated new business acquisition by broadening services and improving client marketing performance. • Increased revenue of leading national cancer hospital from $150M to $1B by introducing analytics and media strategies that targeted core audiences, supporting substantial client business growth. • Expanded client business from $50K trial to $15M marketing expenditure by increasing customer base ten-fold for national senior telecommunications company, representing customer base of 500,000 subscribers.

Erin Michael Barr Skills

Media Buying Marketing Strategy Analytics Integrated Marketing Strategy Direct Response Direct Marketing Marketing Online Advertising Lead Generation Mobile Marketing Digital Marketing Sem Customer Acquisition Email Marketing Digital Strategy Google Adwords Web Analytics Web Marketing Interactive Marketing Advertising Strategic Partnerships Media Planning Digital Media Database Marketing New Business Development Google Analytics Online Marketing Seo E Commerce Ppc Affiliate Marketing Brand Development Multi Channel Marketing Mobile Advertising Alteryx Search Advertising

Erin Michael Barr Education Details

  • Ucla Extension
    Ucla Extension
    Marketing

Frequently Asked Questions about Erin Michael Barr

What company does Erin Michael Barr work for?

Erin Michael Barr works for Elevate Marketing, Llc

What is Erin Michael Barr's role at the current company?

Erin Michael Barr's current role is Integrated Marketing Executive | Digital Media & Brand Strategy | Data Analytics & ModelingElevatemktg.com.

What is Erin Michael Barr's email address?

Erin Michael Barr's email address is eb****@****gen.net

What schools did Erin Michael Barr attend?

Erin Michael Barr attended Ucla Extension.

What are some of Erin Michael Barr's interests?

Erin Michael Barr has interest in Human Rights, Children, Poverty Alleviation.

What skills is Erin Michael Barr known for?

Erin Michael Barr has skills like Media Buying, Marketing Strategy, Analytics, Integrated Marketing, Strategy, Direct Response, Direct Marketing, Marketing, Online Advertising, Lead Generation, Mobile Marketing, Digital Marketing.

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