Erin Milburn, Cppm Email & Phone Number

Minneapolis, Mn, Us

•Oversees the build project process and build partner relationships.•Responsible for organizing and taking minutes for the board, executive, financial, project and dream home selection committee meetings.•Maintain Salesforce data and reporting.•Manage the dream home selection process.•Assist with the grant calendar and grant writing process.•Support fundraising event preparations and with key donor fundraising efforts/donor database management.•Content creation for publications, social media, blog, and marketing materials.

Responsible for external & internal outreach activities for the company, 9,000 members, consumers & media.STRATEGIC COMMUNICATIONS•Develop & implement strategic marketing & communications plans to achieve objectives ensuring consistent messaging on projects. •Lead development of materials to promote strategic communications & ideas to stakeholders.BRANDING/MARKETING•Create & maintain the organization’s corporate & brand identity standards ensuring ongoing brand awareness & consistency in all materials. •Champion marketing campaigns designed to increase awareness & membership engagement.•Led successful rebranding collaboration between agency & internal team.•Executed logo redesign & brand refresh across all journey touchpoints.•Sought opportunities to increase corporate sponsorship dollars by 50%.WEBSITE, SOCIAL MEDIA, EMAIL CAMPAIGNS •Manage digital distribution channels, including website, newsletters, emails, blog, social media accounts.•Launch an awareness social media campaign that increased our Facebook fanbase by 25%. •Led website launch to improve functionality, customer experience, maximize SEO & reinforce company's brand.•Directed agile newsroom approach to increase newsletter open rate by 20%.CONTENT CREATION•Identify members’ needs by survey and leverage market data to gauge appropriate themes & topics.•Work collaboratively with stakeholders to create relevant & engaging content.•Established workflow to request, create, edit & publish content.PROJECTS, EVENTS, BUDGET MANAGEMENT•Establish & lead marketing project/event process across the company outlining clear expectations & yielding 25% increase in work efficiency & 20% in event participation.•Develop productive relationships with SMEs & vendors to implement events, videos, marketing materials & conduct marketing campaigns ensuring on-time deliverables. •Oversee the marketing & communication $400K budget.•Evaluate project effectiveness with metrics.

• Assisted in the implementation of a brand launch campaign.• Revised, enhanced and promoted ADC’s brand manual.• Managed internal brand-related guidelines and strategies.• Facilitated, distributed and tracked results from the brand launch survey.• Led email campaign to push users to ADC’s website.• Developed tools to support the brand (i.e. promo mailers, print collateral, road show, presentations).

Graduate Certificate In Marketing Communication

Bachelor Of Arts, Management (Emphasis In Marketing)