- Google Search Ads, Paid Search Strategist

- Google Search Ads, YouTube Ads, Meta Ads - Facebook/Instagram, Pinterest Ads, LinkedIn Ads

- Develop strategies and implement tactics to maximize the effectiveness of paid media initiatives.- Maintain relationships with clients to ensure the success of paid media efforts.- Google Ads, Microsoft Ads, Meta Ads, Amazon Ads- Industry Served: E-Commerce

• Media Planning, Execution and Reporting for 13 brands Paid Search, YouTube, Pinterest, Facebook, Instagram, Snapchat, TikTok & LinkedIn Advertising Campaigns. Clients: Cedar Fair Entertainment Company

• Develop strategy, launch, and optimize digital media campaigns from conception to launch. Clients: Cedar Fair Entertainment Company.

• Implement, Analyze and interpret media campaign data to gain insights for continuous plan improvements. Clients: Mercury Marine, Saputo, Cotton Council International, and Cedar Fair Entertainment Company.

• Assisted in paid search and social media campaign launch and billing management. Clients: Vitamix, Edward Jones, Johnsonville, Cotton Council International, and Cedar Fair Entertainment Company.

• Primary Account Manager overseeing strategy & execution of multi-channel digital marketing efforts.• Lead monthly client status calls presenting campaign performance & testing opportunities.• Identified opportunities for improvement in Paid Search, SEO, Social Media, Reputation Management and Lead Generation Campaigns.• Google Certified for running Google Ads and used Analytics to review clients web traffic from digital ads and reported on progress.

• Cold called marketing directors to qualify leads and schedule appointments for sales consultants.• Prepared presentation decks for sales consultants to discuss digital marketing services.• Maintain detailed and accurate records in Salesforce.

• Maintained up-to-date knowledge of store policies regarding payments, returns and exchanges. • Performed as a team member with cashier duties and customer assistance.

• Researched and develop social media posts and blog entries• Reported social media performance by using analytics• Assisted in planning and writing for newsletter• Produced presentation content and PowerPoints for clients, business prospects and employees• Executed a program to increase employee awareness of strategic plan goals

• Hosted nightly jazz and talk radio shows announcing artists and upcoming events• Produced overnight show using voice tracking technology and soundboard

• Initiated relationships with business owners to provide an opportunity to advertise to ISU students.• Sold $16,355 in revenue, signed 23 clients and consistently exceeded sales quotas• Coordinated a guerrilla marketing campaign and managed a team of 10• Helped raise brand awareness on campus with social interaction on Facebook• Strong background in sales, experienced in all aspects of consultative selling from existing account management, lead generation and cold calling, needs analysis, closing and post-sales service• Highly adaptable. Continually mastered new product information

• Responsible for calling alumni of Illinois State University to update contact information and provide them with institutional updates, while initiating fundraising efforts for the university• Showcasing my strong oral and written communication skills, insightful knowledge of the institution, an ability to accept direction and a strong desire to achieve goals

• Instructed class activities and subject matter • Developed active listening skills to determine what learning strategies worked best with the children• Monitored the progression of students grades from my tutoring and made improvements when applicable• Interacted with a diverse group of fifth grade students ranging with different needs• Organized student records, faxed reports, typed lesson plans, and distributed mail