Erin Reynolds

Erin Reynolds Email and Phone Number

National Sales Director @ Natural Immunogenics Corp.
Portland, OR, US
Erin Reynolds's Location
Portland, Oregon Metropolitan Area, United States, United States
Erin Reynolds's Contact Details
About Erin Reynolds

I'm a go-getting, forward-thinking strategist and problem solver – specializing in consumer-packaged goods (CPG) – with a history of successfully building dynamic teams and sales processes that deliver consistent, positive bottom-line results. I love to contribute a foundation to support sustainable and long-term growth initiatives through the partnering of a versatile background and a passion for cultivating long-lasting relationships.Want to know more about me? Check my recommendations from industry colleagues below. SKILLSGo-to-market (GTM) strategy | Budget/P&L management | Financial reporting | Sales forecastingTeam building, training & leadership | Brand building | Broker/distributer management | Direct distribution Product innovation | Promotion/pricing strategy & management | Market research | Consumer trends Ingredient & nutrition label expertise | Syndicated data & analysis (SPINS, IRI, Nielsen)KEY RELATIONSHIPSWhole Foods Market (WFM) | Sprouts | Natural Grocers by Vitamin Cottage (NGVC) | GNC | Vitamin Shoppe Fresh Thyme Market | Bristol Farms | Fruitful Yield | HERG Group | H-E-B | Central Market | NCG | INFRA | Central Market Mother’s Market | Lassen's | Harris Teeter | Kroger | Rite Aid | Walgreens | Walmart | Target | BJ’sPresence Marketing | Maximum Marketing | UNFI | KeHE | Palko | Threshold#directorofsales #naturalproducts #foodandbeverages #vpofsales #cpg #nationalsales #dietarysupplements #functionalfoods #keyaccountmanager

Erin Reynolds's Current Company Details
Natural Immunogenics Corp.

Natural Immunogenics Corp.

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National Sales Director
Portland, OR, US
Website:
natural-immunogenics.com
Employees:
52
Erin Reynolds Work Experience Details
  • Natural Immunogenics Corp.
    National Sales Director
    Natural Immunogenics Corp.
    Portland, Or, Us
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  • Basic Research
    Senior Director Of Sales
    Basic Research Sep 2023 - Jun 2024
    Salt Lake City, Utah, Us
    Award-winning, multimillion-dollar distributor in the dietary supplement, skincare and wellness industries.Worked cross-functionally with VP of sales in the development of strategies, analysis, direction and overall management & execution for the sales team. Proposed & assisted in ingredient product development across all departments for innovation from concept to launch.• Cultivated and oversaw $6MM+ business encompassing 4 brands for national accounts in the FDM class of trade.• Identified opportunity and secured contract with Walmart for addition of 1 sku in 242 stores.• Grew SeroVital business, increasing door count in Walgreens by 7%.
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  • Nutrawise Health And Beauty
    Director Of Sales
    Nutrawise Health And Beauty Nov 2021 - Sep 2023
    Irvine, Ca - California, Us
    Leading manufacturer of health & wellness products, including youtheory the award-winning line of health & beauty supplements that are sold in 600K+ retailers worldwide (acquired by Jamieson Wellness in July 2022).Developed strategies, insights and analysis, providing overall direction for regional sales managers, broker partners and retailers to grow business in natural and FDM channels. Managed and mentored sales team, working cross-functionally to develop, support and execute corporate initiatives for the sales department.• Built and fostered national account relationships for $15MM business in natural and FDM.• Enhanced existing business in the natural channel: increased sku count in Sprouts from 9-21 and added 3 skus into WFM.• Oversaw distributor business – UNFI, KeHE and Threshold – achieving multiple new item adds across all accounts.• Provided strategic recommendation to restructure broker network, eliminating national broker partner and transitioning to a team of best-in-class regional/boutique brokers.• Expanded western territory by 13% YOY in 2021.• Grew natural channel sales 114% in 2023
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  • Nutrawise Health And Beauty
    Western Regional Sales Manager - Nutrawise/Youtheory
    Nutrawise Health And Beauty May 2020 - Nov 2021
    Irvine, Ca - California, Us
    • Directed and coordinated activities for broker team regionally involving sales of Youtheory product line through Natural/FDM/Specialty channels.• Supervised, mentored and guided brokers to determine focus of sales efforts and ROI of 8% growth.• Executed Youtheory sales & marketing strategies, employing approved selling materials and promotions to new and existing customers.• Advised accounts on all corporate policies and procedures to ensure optimal effectiveness of business• Assessed marketing potential of new and existing accounts, considering ROI, KPI, statistics and expenditures to support all company iniatives and sales objectives.
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  • Straight Hemp
    Director Of Sales
    Straight Hemp Jul 2019 - May 2020
    Arvada, Co, Us
    Innovator and manufacturer of premium, pure hemp-based products (AKA Natural Dynamics).Developed strategic sales approach and collaborated on new product ideas and launches to expand into retail. Directed and coordinated activities for product line sales through existing independent retail and mid-level chain accounts in specialty and natural channels.• Managed $5MM startup business P&L and national account relationships for the natural class of trade.• Secured test run in 79 Sprouts locations.
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  • Nordic Naturals
    National Key Account Manager
    Nordic Naturals Jun 2015 - Jul 2019
    Watsonville, California, Us
    Family owned & operated manufacturer of award-winning omega-3 fish oil and other foundational nutrients that are research supported, expertly formulated, rigorously tested, proven effective and great tasting. Directed and coordinated all sales activities for 18 national & regional key accounts across the specialty/natural channel.• Grew $29MM business by 14% for national key accounts in the natural class of trade.
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  • Threshold Enterprises
    Western Regional Sales Manager
    Threshold Enterprises Jun 2009 - Jun 2015
    Scotts Valley, Ca, Us
    Wholesale distributor and manufacturer of dietary supplements & health care products to the natural foods industry and health care professionals.Planned, executed and oversaw sales & promotional activities across natural channel. Developed and maintained strong relationships with buyers across all accounts.• Expanded territory to 16% average YOY growth.• Organized, mentored and trained 30+ field representatives/brokers/inside account representatives to achieve sales goals.• Oversaw sales team through IT transition, successfully navigating substantial OOS issues over a one-year period.
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  • Rainbow Light
    Midwest Regional Sales Manager
    Rainbow Light Oct 2007 - May 2009
    Sunrise, Florida, Us
    Award-winning nutritional supplement company.Drove sales, built market share and increased brand awareness while establishing relationships with distributors, brokers and key customers within the natural & specialty channel.• Expanded territory to 16% average YOY growth.• Organized, mentored and trained 30+ field representatives/brokers/inside account representatives to achieve sales goals.• Oversaw sales team through IT transition, successfully navigating substantial OOS issues over a one-year period.
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  • Borlind Of Germany
    National Sales Manager
    Borlind Of Germany Apr 2002 - Oct 2007
    North American distributors of Börlind cosmetics and All Terrain natural insect repellent products.Conducted quality assurance and reported sales plans, growth opportunities, P&L and ROI to executive leadership. Provided extensive sales representative support through staff training, education and promotional program support at key retailers.• Increased promotion consistency, strengthened the demo schedule and adjusted shelf signage to show value vs. cost, achieving 32% sales growth for Börlind and 27% for All Terrain products over a 3-year period.• Organized, mentored and trained 30+ field representatives/brokers/inside account representatives to achieve sales goals.
  • Gse Specialty
    Regional Sales Representative
    Gse Specialty 2000 - 2002
    • Established, managed, and ran all shipping procedures for Universal Nutrition Distribution for Texas and the southwest region.• Independent Broker for Nature's Life, Gaia Herbs, Innovative Naturals, Health from the Sun, Borlind of Germany, Oshadhi, and Universal Nutrition.• Worked assigned health food stores and solicited orders for natural products to introduce new products and identify/create sales opportunities.
  • Whole Foods Market
    Category Merchant, Vitamin & Housewares Buyer, Assistant Team Leader, Multiple Roles
    Whole Foods Market 1990 - 2000
    Austin, Tx, Us
    Vitamin, Herb and Housewares/Lifestyle buyer. Managed top sales for the largest store in the chain at the time (before WFM Lamar in Austin was remodeled). Also led DFW regional buying team through meetings with vendors for Vitamins, Bodycare and Housewares prior to regions being set up. The Plano WFM was the top grossing store at the time, and I was asked to help the company build out promotional and buying processes for the upcoming launch of their first company region (Southwest) in the late 90's.
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Erin Reynolds Skills

Sales Sales Operations Sales Management Retail Competitive Analysis Marketing Strategy Supplements Nutraceuticals Team Building Marketing Merchandising Management Trade Shows Nutrition New Business Development Training Sales Presentations Product Development Food Strategic Planning Product Marketing Wellness Business Development Customer Service Alternative Medicine Creative Merchandising Business Strategy Private Label Consumer Products Experienced Trainer Inventory Management Direct Marketing Organic Products Key Account Management Nutrition Education Entrepreneurship Forecasting Cross Functional Team Leadership Grocery Account Management Natural Foods Key Account Development P&l Management Public Speaking Brand Management Purchasing Nutritional Counseling Healthcare Pricing Market Planning

Erin Reynolds Education Details

  • The University Of Texas At Arlington
    The University Of Texas At Arlington

Frequently Asked Questions about Erin Reynolds

What company does Erin Reynolds work for?

Erin Reynolds works for Natural Immunogenics Corp.

What is Erin Reynolds's role at the current company?

Erin Reynolds's current role is National Sales Director.

What is Erin Reynolds's email address?

Erin Reynolds's email address is er****@****ail.com

What is Erin Reynolds's direct phone number?

Erin Reynolds's direct phone number is +121480*****

What schools did Erin Reynolds attend?

Erin Reynolds attended The University Of Texas At Arlington.

What skills is Erin Reynolds known for?

Erin Reynolds has skills like Sales, Sales Operations, Sales Management, Retail, Competitive Analysis, Marketing Strategy, Supplements, Nutraceuticals, Team Building, Marketing, Merchandising, Management.

Who are Erin Reynolds's colleagues?

Erin Reynolds's colleagues are Joy Lipshutz, Mira Desai, Filomena Mackler, Sharon Creagh, Rob Hasselman, Diana Hinkle, Sasha G..

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