Erin Todd Email and Phone Number
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Erin Todd is a Sr. Director, Digital CX at Zaxby's Franchising LLC at Zaxby's Franchising LLC. She possess expertise in marketing, advertising, sports marketing, leadership, public relations and 12 more skills. Colleagues describe her as "Erin has a passion for marketing, and a skill to manage deployment of the vision. She managed many concurrent ongoing projects to completion. Stood up for her marketing vision and saw them through to great revenue creation. A pleasure to work with. One of the smartest and kindest people I know.", "Erin was, without a doubt, one the strongest colleagues I have ever had. Her work ethic, passion, and attention to detail made her a truly integral part of the team and our overall success. Erin constantly went above-and-beyond her daily tasks in an effort to make those around her more successful. She is a natural leader and an exceptional contributor to the culture and to the company moral. Up-beat and optimistic, Erin inspired those around her to push their work and efforts even further. Erin was the consummate team player, selflessly providing her time and efforts to whatever the business required during and outside of standard business hours. I can confidently say her devotion and expertise directly brought EvoShield’s marketing, public relations, and the overall business to where it is today. Erin was exceptionally strong in all of her responsibilities at EvoShield and consistently delivered work that was thorough, timely, and insightful. She was a cornerstone of the business and culture and a model of passion and commitment for our team.", and "Being a member of Erin’s team, I was privy to a prime example of service leadership. She has that rare and delicate balance of incredible skill with remarkable humility. More often than not, Erin would be first to arrive at a problem’s solution, have the winning idea, or the most astute observation; but she always credited her team as whole even if she herself so clearly deserved it most. Her attention to detail and dogged work ethic near-perfected many a paper or project. I am very lucky to have worked with and learned from her."
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Sr. Director, Digital CxZaxby'S Franchising Llc Sep 2022 - PresentAtlanta, Georgia, Us
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Sr. Director, Digital Cx & Consumer InsightsZaxby'S Franchising Llc Jun 2021 - Sep 2022Atlanta, Georgia, Us
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Director, Brand MarketingZaxby'S Franchising Llc Sep 2020 - Jun 2021Atlanta, Georgia, Us
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Sr. Brand ManagerZaxby'S Franchising Llc Sep 2016 - Sep 2020Atlanta, Georgia, Us
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Brand ManagerZaxby'S Franchising Llc Sep 2014 - Sep 2016Atlanta, Georgia, Us
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Director, Marketing & PrEvoshield 2010 - 2014Director of Marketing & PRDrove annual revenue growth of +120% for 4 consecutive years through the creation, development and execution of the brand’s integrated marketing strategy. Managed multi-million dollar budget for major marketing initiatives. Reported directly to CEO. Brand Management, New Product Strategy, Channel Positioning: Developed marketing & positioning strategy for EvoShield Baseball, EvoShield Football and EvoShield Fastpitch. • Identified key market opportunities to help develop new product lineup, product updates, etc. • Directed team in positioning and development of product packaging, messaging and branding for more than 25 new products and product lines. • Negotiated partnerships with key National Governing Organizations (NGOs), including Cal Ripken Baseball, Baseball Youth, and FBU. • Led execution of major license agreement with Major League Baseball, including rollout of endorsement on products, packaging and marketing materials. • Planned & managed the execution of nationwide PR campaigns; oversaw agency relationship. Retail Marketing: Led retail rollout of EvoShield’s product line to major retailers nationwide, including The Sports Authority, Dick’s Sporting Goods, Academy Sports & Outdoors, and more. • Developed in-store merchandising strategy, messaging and signage plan; secured vendors and delivered custom displays to thousands of locations nationwide. • Managed catalog and digital presence with national retailers; created EvoShield product presentation standards and managed relationships with key account managers. Project Management: Led and managed efforts of internal teams (and external agencies) to ensure quality, on-time delivery of branded marketing programs. • Advertising (print/digital), direct mail, collateral development; EvoShield.com, email campaigns, organic/paid search; experiential marketing – onsite event presence, interaction. -
Marketing ConsultantDigital College Network Aug 2009 - May 2010Woodstock, Georgia, Us -
Mba Class Of 2010Terry College Of Business, University Of Georgia 2008 - May 2010Athens, Ga, Us -
Marketing & Special Events CoordinatorBarnsley Gardens Resort Nov 2006 - Jun 2008Adairsville, Ga, UsSpecial Events Coordinator • Provided high touch management for 10+ special events per week. Coordinated with other on-site department heads to customize event elements. Worked closely with personal network of trusted vendors to negotiate pricing and finalize contracts for external services. Achieved near 100% satisfaction rate while exceeding expectations and gaining referrals from virtually all clients. • Awarded Employee of the Month, February 2008 for exemplary performance of newly expanded responsibilities. • Redefined business development process to educate upcoming brides about Barnsley Garden wedding events. Established new personal contact system and for rapid response to inquiries with upgraded content. Combined with personal tour, increased closing rate for event booking from 60% to 75% on prospect’s first visit to the resort. • Conducted revitalization project which increased average transaction revenue approximately 65%, achieved by: Defining target market, developing and implementing strategy for reaching designated market; Restructuring pricing to increase profit margin, refocusing and redirecting marketing dollars to earn a better ROI: Refining and revamping creative content for web/print and promoting sales of all property outlets to brides: Developing strong vendor partnerships; Developing handbook for clients to guide them through planning process. • Initiated and implemented new “day group” visitor package and corresponding marketing materials. Tripled revenue per transaction while lengthening customer visit time, providing more exposure to other fee based services of the resort. • Promoted August 2007 to Assistant Wedding Coordinator & Conference Services Assistant. Added responsibilities: Acted as contact for corporate clients, coordinated the turnover of new bookings from the sales team. -
Marketing Research AssistantBerry College Marketing Department Aug 2005 - May 2006• Designed and conducted focus group research in conjunction with The New Man proposal for the National Textile Center• Reviewed literature on current/historical trends in men’s fashion and wrote abstracts for preliminary research
Erin Todd Skills
Erin Todd Education Details
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University Of Georgia - Terry College Of BusinessMarketing -
Berry College - Campbell School Of BusinessAnd Related Support Services
Frequently Asked Questions about Erin Todd
What company does Erin Todd work for?
Erin Todd works for Zaxby's Franchising Llc
What is Erin Todd's role at the current company?
Erin Todd's current role is Sr. Director, Digital CX at Zaxby's Franchising LLC.
What is Erin Todd's email address?
Erin Todd's email address is er****@****ing.com
What is Erin Todd's direct phone number?
Erin Todd's direct phone number is +170655*****
What schools did Erin Todd attend?
Erin Todd attended University Of Georgia - Terry College Of Business, Berry College - Campbell School Of Business.
What skills is Erin Todd known for?
Erin Todd has skills like Marketing, Advertising, Sports Marketing, Leadership, Public Relations, Event Management, Social Media, Integrated Marketing, Marketing Research, Digital Media, Management, Social Media Marketing.
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