Erin Murphy Email & Phone Number

San Francisco, CA, US

Stockholm, SE

Strategize and develop the overall B2B strategy for Klarna based on the goals outlined by the CXO team and strategies in place from GTM leadership. Own and execute B2B marketing efforts for merchant acquisition, B2B communication, and to increase adoption of Klarna growth products across 21 markets and 13 languages. Establish company-wide processes for B2B.

Stockholm, SE

Owning the global B2B digital marketing strategy, managing a team of digital marketers to execute these strategies globally, and leading a team of marketing operations professionals, overseeing marketing tech stack, marketing automation, KPI and budget tracking standards, and marketing analytics (data and intelligence).

Stockholm, SE

Responsibilities in this role included demand generation, digital marketing strategy and execution of digital marketing within the US market. Additional activities in this role included management of team to expand US digital marketing and build marketing operations function for the US, campaign strategy and management of a global campaign (14 markets) for.

Westerville, Ohio, US

• Develop, plan and execute integrated marketing activities through team management and collaboration with marketing and cross functional teams
• Create and execute compelling marketing campaigns to drive awareness, new acquisition and customer retention
• Identify target buyer and client personas including messaging and activities, to create and implement engaging email automations through CRM platform
• Manage content team to increase strategy, execution and promotion of all content including blog articles, website content, company news and PR.
• Manage social media team member and strategy to increase key metrics for engagement, traffic and leads through social sites
• Plan and manage a team to optimize customer emails outside of the automation process

Westerville, Ohio, US

• Develop, plan and execute integrated marketing activities through collaboration with marketing and cross functional teams
• Create and execute compelling marketing campaigns to drive awareness, new acquisition and customer retention
• Identify target buyer and client personas including messaging and activities, to create and implement engaging email automations through CRM platform
• Plan and optimize customer emails outside of the automation process
• Build and create paid search, display and social media campaigns by industry, client, services and brand through, but not limited to, Google AdWords, GDN and Facebook Ads
• Identify and recommend strategic improvements to maximize engagement and conversion including other marketing efforts and brand online presence

Westerville, Ohio, US

• Communicate and manage digital marketing strategies while fostering business relationships with over 40 clients covering a wide range of industries
• Optimize and create digital marketing strategies based on data and industry trends to achieve client goals
• Develop and improve digital marketing campaigns by effectively utilizing Google Analytics and Google Adwords to analyze user behavior and traffic
• Collaborate with business owners to create and achieve short term and long term marketing goals
• Manage local search, social media, content marketing, website optimization, and paid advertising efforts for numerous clients through productive collaboration with respective teams within the company
• Responsible for aiding in the new strategist training and ongoing training and development of 11 team members

Westerville, Ohio, US

• Consulted for and collaborated with business owners by identifying marketing and advertising opportunities
• Created digital marketing strategies for small and medium sized businesses in various industries to align with their company goals
• Executed strategic tasks on behalf of companies to elevate their online presence, and improve online rankings within search engines
• Promoted business through utilization of strong descriptions, and promotions
• Managed the online reputation of clients through monitoring and increasing online reviews and business response, in turn garnering increased positive brand image

Orlando, Florida, US

• Responsible for supervision and development of a staff of over 40.
• Trusted to successfully run the business (balancing costs to the business and guest satisfaction).
• Consistently multi-tasking while ensuring guest and employee satisfaction.
• Responsible for all product ordering and managing food cost and waste.
• Drove sales to reach weekly goals.
• Increased guest satisfaction and improved guest experience.

Orlando, Florida, US

• Supervision of staff.
• Taking care of guests and ensuring their needs are met.
• Constant multi-tasking.
• Preventing and resolving guest concerns.

Columbus, Ohio, US

• Aided office staff with clerical tasks such as, faxes, mail, data entry, and communication with patients.
• Responsible for various office projects including organizing and categorizing information for meetings and presentations, and aiding the transition to paperless charts.

Master Of Science (M.S.), Marketing/Marketing Management, General

Bachelor Of Science (B.S.), Allied Health Diagnostic, Intervention, And Treatment Professions

Spanish Language And Literature