Erin Neoh Email & Phone Number

Vancouver, British Columbia, Canada

Burnaby, British Columbia, Canada

As brand manager for LifeScan’s Shopper Marketing program, I work directly with multiple agency partners across North America. I have successfully led numerous multi-level programs to support online engagement platforms and in-store executions, with results of a 45% increase in opt-ins and 20% rise in retail sales.A notable recent accomplishment is having OneTouch named the #1 physician recommended brand for 2017. This achievement followed my work to regionalize our global project plans to ensure a seamless brand identity, and definition of MarCom strategies and guidelines for sales force roll out. To support shoppers marketing programs, my work supports national retail program roll outs for retailers like Walmart, Sobeys, Jean Coutu Pharmacy, Shoppers Drug Mart. Overall, my work in our national advertising and promotional program roll outs result in product sales increases of 10 to 60%.My experience with LifeScan Canada also includes: data analysis, strategic business planning, consumer research studies, and various campaign strategies including targeted mail, ad cards and national campaign development. My work as brand manager has evolved since 2013, with consistent promotions into roles with increased autonomy and budgets of up to $4.5M:Brand Manager, Shopper Marketing (Consultant) – January 2015 to presentSenior Assistant Brand Manager, Channel Marketing – January 2014 to December 2015Assistant Brand Manager, CRM – January 2013 to December 2013

Vancouver, Bc

Amica Mature Lifestyles Inc. is one of Canada’s top operators of high-end private retirement residences. I worked with West Vancouver’s Arbutus Manor sales and marketing team, which was voted the #1 local residence from 2009 to 2012 inclusive, and was also the highest grossing property from 2009 to 2011, across 26 locations, for a 40% revenue increase during this period.This amazing revenue increase was due to our record-breaking full occupancy for 28 consecutive months. This achievement was the direct result of my development and implementation of our new guest stay model, which was subsequently adopted as a national program.My work with Arbutus Manor focused on relationship marketing, with development of a new data mining technique which lead to an increase of 45% in sales close rates, achieved through customized communications tactics. In addition, I targeted print marketing campaign and special events to key niche markets with the result of doubled foot traffic.

Richmond, Bc

Worked with Teldon’s Alive Magazine, a natural health and wellness print and online publication. Soon after joining the Alive team, I was promoted to assume all marketing functions, and quickly increased retail partnership revenues by 20%. I also increased traffic to alive.com by 80%, through a series of new content delivery models.Teldon released a new publication, blush Magazine, during my tenure, and I developed and executed the design and launch of blushmom.com. The website had 30,000 unique page views within the first quarter, with an average of 3.2 pages per visit and a bounce rate of only 10%.

Vancouver, Bc

Sales support and project management for a Vancouver-based career apparel manufacturer that specializes in front-of-house and back-of-house uniform design for the hospitality industry.

Lower Mainland, Bc

Managed special events at top retail accounts across the Lower Mainland region as a sales consultant for global cosmetics empire Estee Lauder.

Bachelor Of Business Administration (B.B.A.), Double Major In Marketing And English, Honours

Marketing And Digital Design