Erin Mitchell, Mba Email and Phone Number
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Let's embark on a journey to elevate your brand, exceed KPIs, and achieve unparalleled success.With nearly two decades of diverse marketing experience spanning healthcare, CPG, manufacturing, and politics, I bring a proven track record of crafting and executing impactful marketing and communication strategies. These plans align seamlessly with overarching business goals and KPIs, consistently delivering value to both customers and stakeholders.What sets me apart?Strategic Insights and Proven Leadership. These are not just buzz words. This is my ability to see the big picture and connect the dots, while driving teams to success, both personally and professionally. My journey includes leadership roles in traditional hospital settings and innovative healthcare disruptors, providing a unique vantage point to comprehend and influence the market. I serve as a bridge, effectively translating insights across the spectrum.My specialties include: Fractional CMOMarketing & Marketing Communications Strategy and ExecutionStrategic PlanningBusiness CoachingLeadership DevelopmentMarketing and Communications Team Building KPI AlignmentCommercializationIntegrated Marketing and Communications PlanningBrand Development and BrandingPublic RelationsPatient Experience Media RelationsInternal CommunicationsContent DevelopmentCommunications PlanningMarketing CommunicationsPublic Relations Strategies Lead GenerationAccount-Based MarketingPhysician RecruitmentPhysician MarketingTarget Audience Persona DevelopmentAI Marketing and Communications Development and EducationLet's Drive Success TogetherContact me directly at 217-621-6265 or erin@betotalsolutions.com.
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Chief Executive Officer And FounderBe Total SolutionsUrbana, Il, Us
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Career CoachGies College Of Business - University Of Illinois Urbana-Champaign Apr 2024 - PresentChampaign, Il, Us -
Chief Executive Officer/FounderBe Total Solutions Aug 2023 - PresentHealthcare marketing, communications, and business strategy consulting.
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Director Of MarketingCvs Health May 2021 - Aug 2023Woonsocket, Ri, UsI led marketing for 2 startups within CVS Health: 1. CVS Kidney Care. Focused on transforming kidney care within the US by putting the patient at the center of all that we do. 2. Clinical Trial Services, a startup within CVS Health, with the mission to make clinical research accessible to all, while improving access, equity, and research effectiveness Some of my results include: ● Building the marketing team from the ground up and earning a perfect 5 manager rating on the employee satisfaction survey, as rated by my team (every year running). ● Increased leads through website 150%. ● Develop and drive successful fulfillment of KPIs, aligned to overarching business KPIs. ● Doubled total revenue for CVS Clinical Trial services in 2nd year. -
Director Of Marketing And CommunicationsOsf Healthcare Jan 2016 - May 2021Peoria, Illinois, Us● Increased ROI to 11:1 for Primary Care visits in Western Region.● Led Consumer Segmentation planning, combining Epic and Buxton data to develop a deep understanding of current patients and our communities’ needs to better understand what products and services to launch in order to attract new patients. ● Designed a marketing, communication, and change management plan to move Ophthalmology out of one hospital to another, resulting in a 33% increase, over projection capturing 96% margin instead of 66% as expected.● Improved brand preference for OB care from 5% to 22% within 6 months. ● Rated a Perfect 5 by direct reports in opinion survey, 3 years in a row. ● Leader of system-wide special projects including Saint Gabriel Digital Health Marketing Strategy, Oncology Service Line Strategy, Consumer Segmentation, Content Strategy Development, Rebranding, and Consumer Experience, leading to Ministry (system-wide) initiative to realign consumer experience with branding. -
Senior Marketing ManagerHobbico Aug 2014 - Jan 2016● Establish, maintain, and manage an innovative and consistent brand image for over 35 brands throughout all marketing initiatives, including websites, video development, social media, public relations, digital and traditional advertising.● Increased sales 8% and Facebook engagement 600%. ● Developed an industry leading, fully integrated, strategic marketing, PR, and content strategy into a full week of online advertising, leading to the most successful new product launch to date. -
Brand ManagerThe Libman Company Oct 2010 - Aug 2014● Expanded social media presence: Increased Facebook fans from 800 to over 400,000, increasing 500% in the first 2 months; launched Twitter profile and now have over 17,000 followers. ● Increased website traffic over 78% with launch of new site and improved online advertising strategy and implementation.● Managed product lines – over 350 SKUs – from strategic development of marketing and communication plans, packaging, promotions, budgets, and product life cycles through tactical deployment and maintaining brand image by overseeing agencies and print vendors. ● Developed and implemented strategic plans for social media and digital advertising; public relations; new product launches; trade show exhibiting; internal branding; and research analysis. ● Led graphics and consumer service departments – two separate teams of 3 people– by assigning and managing projects, direction setting, and managing team personnel.
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Account PlannerRoundtable Media May 2008 - May 2010• Developed strategic PR, change management, marketing, communication, Internet, and social media plans.• Managed client accounts, including the largest healthcare account of over $700,000.• Developed insights from research of target audience demographics and psychographics to develop highly targeted campaigns. My Accomplishments: • Doubled the size of a long-time client’s budget, during economic-downturn.• Named the Most Valuable Intern of 2008 (only female of eight winners) out of over 300 interns throughout The Research Park and EnterpriseWorks at the University of Illinois at Urbana-Champaign.
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PresidentWomen In Business 2007 - 2008- Elected as spokesperson and head of all women in the Illinois MBA program. - Lead 5 committees to put on several events each semester. - Organized, lead, and managed Illinois Women in Business Conference with over 75 attendees and 8 corporate speakers.
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Member Services CoordinatorNational Association Of Convenience Stores Jun 2006 - May 2007• Marketed, facilitated, and recruited attendees for the NACS Leadership Challenge, along with the Category Management Seminars, 2007 Jim Yates Scholarship, and other leadership programs.• Coordinated and managed all workshop presenters for NACS Show, with over 25,000 attendees and NACStech, with 1,500 attendees.My Accomplishments: • Through my marketing campaign, several events sold out for the first time in NACS history: Leadership Challenge, Category Management Seminar and Leadership Executive Program.• Received most applications to date for NACS Global Scholarship and Yates Scholarship.
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Special AssistantSpeaker Of The House, J. Dennis Hastert Oct 2005 - Jul 2006• Organized many national events, in partnership with the President and Vice President’s Offices. • Coordinated, organized and facilitated Republican Congressional Page Program and intern program.
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Staff AssistantSpeaker Of The House, J. Dennis Hastert Jan 2004 - Oct 2005
Erin Mitchell, Mba Skills
Erin Mitchell, Mba Education Details
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University Of Illinois Urbana-ChampaignPolitical Science -
Gies College Of Business - University Of Illinois Urbana-ChampaignGeneral Management And Marketing
Frequently Asked Questions about Erin Mitchell, Mba
What company does Erin Mitchell, Mba work for?
Erin Mitchell, Mba works for Be Total Solutions
What is Erin Mitchell, Mba's role at the current company?
Erin Mitchell, Mba's current role is Chief Executive Officer and Founder.
What is Erin Mitchell, Mba's email address?
Erin Mitchell, Mba's email address is er****@****are.org
What is Erin Mitchell, Mba's direct phone number?
Erin Mitchell, Mba's direct phone number is +121762*****
What schools did Erin Mitchell, Mba attend?
Erin Mitchell, Mba attended University Of Illinois Urbana-Champaign, Gies College Of Business - University Of Illinois Urbana-Champaign.
What skills is Erin Mitchell, Mba known for?
Erin Mitchell, Mba has skills like Marketing, Event Planning, Marketing Communications, Leadership, Social Media, Market Research, Marketing Strategy, Strategic Planning, Social Media Marketing, Management, Public Relations, Advertising.
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