Erin Mitchell, Mba Email & Phone Number

Urbana, IL, US

Champaign, IL, US

Healthcare marketing, communications, and business strategy consulting.

Woonsocket, RI, US

• I led marketing for 2 startups within CVS Health: 1. CVS Kidney Care. Focused on transforming kidney care within the US by putting the patient at the center of all that we do. 2. Clinical Trial Services, a startup.
• Building the marketing team from the ground up and earning a perfect 5 manager rating on the employee satisfaction survey, as rated by my team (every year running).
• Increased leads through website 150%.
• Develop and drive successful fulfillment of KPIs, aligned to overarching business KPIs.
• Doubled total revenue for CVS Clinical Trial services in 2nd year.

Peoria, Illinois, US

• Increased ROI to 11:1 for Primary Care visits in Western Region.
• Led Consumer Segmentation planning, combining Epic and Buxton data to develop a deep understanding of current patients and our communities’ needs to better understand what products and services to launch in order to.
• Designed a marketing, communication, and change management plan to move Ophthalmology out of one hospital to another, resulting in a 33% increase, over projection capturing 96% margin instead of 66% as expected.
• Improved brand preference for OB care from 5% to 22% within 6 months.
• Rated a Perfect 5 by direct reports in opinion survey, 3 years in a row.
• Leader of system-wide special projects including Saint Gabriel Digital Health Marketing Strategy, Oncology Service Line Strategy, Consumer Segmentation, Content Strategy Development, Rebranding, and Consumer.

• Establish, maintain, and manage an innovative and consistent brand image for over 35 brands throughout all marketing initiatives, including websites, video development, social media, public relations, digital and.
• Increased sales 8% and Facebook engagement 600%.
• Developed an industry leading, fully integrated, strategic marketing, PR, and content strategy into a full week of online advertising, leading to the most successful new product launch to date.

• Expanded social media presence: Increased Facebook fans from 800 to over 400,000, increasing 500% in the first 2 months; launched Twitter profile and now have over 17,000 followers.
• Increased website traffic over 78% with launch of new site and improved online advertising strategy and implementation.
• Managed product lines – over 350 SKUs – from strategic development of marketing and communication plans, packaging, promotions, budgets, and product life cycles through tactical deployment and maintaining brand image.
• Developed and implemented strategic plans for social media and digital advertising; public relations; new product launches; trade show exhibiting; internal branding; and research analysis.
• Led graphics and consumer service departments – two separate teams of 3 people– by assigning and managing projects, direction setting, and managing team personnel.

• Developed strategic PR, change management, marketing, communication, Internet, and social media plans.
• Managed client accounts, including the largest healthcare account of over $700,000.
• Developed insights from research of target audience demographics and psychographics to develop highly targeted campaigns. My Accomplishments:
• Doubled the size of a long-time client’s budget, during economic-downturn.
• Named the Most Valuable Intern of 2008 (only female of eight winners) out of over 300 interns throughout The Research Park and EnterpriseWorks at the University of Illinois at Urbana-Champaign.

- Elected as spokesperson and head of all women in the Illinois MBA program. - Lead 5 committees to put on several events each semester. - Organized, lead, and managed Illinois Women in Business Conference with over 75 attendees and 8 corporate speakers.

• Marketed, facilitated, and recruited attendees for the NACS Leadership Challenge, along with the Category Management Seminars, 2007 Jim Yates Scholarship, and other leadership programs.
• Coordinated and managed all workshop presenters for NACS Show, with over 25,000 attendees and NACStech, with 1,500 attendees.My Accomplishments:
• Through my marketing campaign, several events sold out for the first time in NACS history: Leadership Challenge, Category Management Seminar and Leadership Executive Program.
• Received most applications to date for NACS Global Scholarship and Yates Scholarship.

• Organized many national events, in partnership with the President and Vice President’s Offices.
• Coordinated, organized and facilitated Republican Congressional Page Program and intern program.

Bachelor Of Arts - Ba, Political Science

Master Of Business Administration - Mba, General Management And Marketing