Erin Greene Email and Phone Number

As a field marketer, I am responsible for expanding brand reach and connecting the Diligent compliance solutions with key target audiences throughout the Americas region.I own the strategy, execution and reporting for activities that generate business for the organization.Product Marketing Manager | May 2022 - October 2022• Create, implement and drive product marketing strategy for Diligent’s suite of product and service offerings• Function as a translator between what sales needs and what that means for product requirements. Conversely, translate material from the product team into actionable communications for commercial teams• Partner with business unit sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools.• Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action and crafting messaging and positioning by user/buyer persona

cPanel presented me the opportunity to bring my analytical skills to an in-house role where I could support the growth of a single brand and their robust product offering.As the sole Product Marketing Manager, I worked closely with the Product department gathering user-data to identify market value and informed strategic business decisions. I also collaborated with the Product department to construct and launch go-to-market product plans, crafted product messaging and created product resources/sales enablement documents.

Amuse Digital, a full service digital agency backed by the Houston Chronicle Media Group, presented an opportunity to utilize my skills in quantitative and qualitative analysis. I worked directly with the Director of Research in conducting first-party research initiatives to produce brand strategies, personas and audience-based messaging matrixes.

As the only WeldFit dedicated marketing representative, I was responsible for implementing new marketing + ROI strategies, conducting competitive analysis and gathering first-party data to identify market insights and opportunity.This experience helped me identify my interest in quantitative analysis and uncovering opportunities with data.