Erinn Sala Bocock, Mba, Pmp Email & Phone Number

Baton Rouge, La, Us

- Led a cross-functional team that supports the development and execution of Direct Marketing acquisition, retention, and member engagement strategies to grow and retain our customer portfolios - Served as a liaison between Direct Marketing and other internal and external stakeholders - Oversaw all aspects of the Direct Marketing team’s operations- Developed marketing plans, communicates job expectations, monitors and enforces policies and procedures regarding various aspects of the Direct Marketing campaign development including but not limited to project management, logistical and operational planning, quality control, etc.- Was responsible for operationalizing and executing the grassroots and field marketing strategy, including educational and sales events, sponsorships, etc. - Served as a liaison and product owner in the development and/or maintenance of marketing websites and member portals, business reply card processing, and future operational projects

Baton Rouge, Louisiana Area

Baton Rouge, Louisiana Area

Primarily responsible for the strategic development of consumer marketing necessary to ensure awareness of retail mix, drive tenant traffic/sales and implement property specific events and public relations plans. -In March 2018, brought all previous agency-of-record tasks in-house, thus providing an annual cost reduction of $72,960. -Brand Management – executed the property’s 2017 re-branding and provided strategic guidance during the 2018 multi-million dollar renovation. -Event Marketing – developed and executed annual event plans reflective of property positioning and conducive to the needs of the local market, while driving retailer sales. -Advertising - responsible for the planning, procurement and execution of all advertising initiatives inclusive of print, radio, OOH and digital mediums. -Digital Marketing- ongoing duties included website management, targeted email marketing, social media strategy, influencer programs, data collection and monthly reporting. -Public Relations – effectively managed development and execution of PR strategy, including media relations, press release generation and emergency response. -Retailer Specific Marketing – initiated cross-communication and collaborative marketing efforts with retailers via weekly emails, bi-monthly manager meetings and bi-annual manager mixers.

Baton Rouge, Louisiana Area

-Managed the departmental marketing strategic initiative including print, digital media, and web tactics in an effort to promote Executive Education’s programs.-Served as the primary contact for the annual LSU 100: Fastest Growing Tiger Businesses Honoree event, which included all marketing efforts, operations and development tasks. -Developed and maintained Executive Education's image and identity and recommended ways to enhance the organization’s brand.-Reviewed quality of final promotional pieces prior to release to external or internal customers for compliance with College of Business and University guidelines.-Evaluated and analyzed the effectiveness of marketing strategies by looking at impact on program enrollment, market share, and consumer perceptions.

Baton Rouge, Louisiana Area

-Assisted with programs including, but not limited to, the LSU 100: Fastest Growing Tiger Businesses, Entrepreneurship Bootcamp for Veterans, and Louisiana Economic Development Certification.-Assisted operations manager and faculty with event and program logistics and execution. -Created and implemented a Fellows PR plan to raise awareness and increase enrollment numbers in the program. -Assisted in the development of LSU Executive Education's microsite for our PMP course.

Baton Rouge, Louisiana Area

-Assisted with the development of the new VBR website site map, CMS content creation and image curation in preparation for the website launch. -Created social media content via Twitter, Facebook, Instagram, LinkedIn, Pinterest and Blogger.-Wrote bi-weekly posts for VBR’s RedStick Blog.-Managed ad placements, schedules and market values for outdoor digital billboard campaign. -Assisted with event logistics and social media coverage for the 2015 Miss USA Pageant. Attended multiple 2015 Miss USA Pageant events on behalf of the organization to help/assist the contestants, local vendors, media, etc.

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Mass Communication & History, Cum Laude

Activities and Societies: National Society of Collegiate Scholars, Rho Lambda Honor Society, LSU Panhellenic Executive Council, Kappa.