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Accomplished Marketing Director with a proven track record in brand strategy, digital media, online sales growth, and lead generation. Leveraging almost 20 years of experience to drive impactful campaigns that resonate with audiences and deliver tangible results. Passionate about crafting compelling narratives and leveraging data-driven insights to optimize marketing efforts.At CMI Limited Co., my focus is on orchestrating digital growth strategies that enhance our online presence and drive market engagement. Our team's collaborative efforts in content strategy, spanning SEO and competitive analysis, have been instrumental in advancing our marketing initiatives.Previously at GO2 Partners, I contributed to the development of comprehensive marketing plans, leveraging my expertise in inbound marketing and content creation. My commitment to delivering innovative marketing solutions is reflected in the successful execution of campaigns that resonated with diverse audiences and achieved our strategic goals.
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Director Of MarketingCmi Limited Co. Feb 2023 - PresentWoodstock, Georgia, UsLeading the charge as the Director of Marketing at CMI, a prominent national manufacturer. Entrusted with spearheading all facets of marketing, branding, and communication strategy, including innovative approaches in digital marketing, PR, product marketing, creative services, and strategic partnerships. Thrive on developing comprehensive brand strategies, tactics, and programs to propel the company's market presence forward.Key Responsibilities:Conceptualize and implement robust marketing strategies to drive brand development and enhance market positioning.Collaborate closely with sales, engineering, and innovation teams to align marketing efforts with overarching company objectives.Oversee budget management, hiring, and day-to-day operations of the marketing team, ensuring seamless execution of initiatives.Foster strategic relationships and partnerships to maximize brand exposure and drive business growth.Continuously assess and optimize marketing tactics to adapt to evolving market trends and customer needs.
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Digital Growth Marketing SpecialistGo2 Partners Jun 2022 - Feb 2023Des Plaines, Il, UsWork with the Digital Marketing team to develop and execute digital and inbound marketing initiatives that align with our clients’ and internal goals. Responsible for the execution of all aspects of the strategic marketing plans implemented for GO2 Partners and our customers.Collaborate with my team in the development of complete content strategies including buyer personas, competitive analysis, SEO, keyword research, market research, and strategic planning.Write blog posts, eBooks, whitepapers, case studies, sales communication, infographics, emails, social media, ad copy, website, and more.Develop, present, and execute content (editorial) calendars with documentation to support the plan.Own the entire content development process from strategy to execution, including collaboration with other marketing, graphics, and technology team members.Strategize, develop, implement, manage, track, report, and analyze marketing deliverables for digital, interactive, and inbound customers.Manage and grow paid social, paid search, and ad buying programs.Work with traditional Marketing and Technology teams to explore cross-channel campaigns for stronger customer relationships and deliverables. -
Marketing DirectorKidvantage Jul 2021 - Jun 2022- Strategized and executed all online sales conversion assets including Facebook,TikTok, and Instagram paid advertising.- Created daily social media content to drive website traffic and online leadgeneration.- Participated in weekly KPI calls and presented monthly online social and websiteanalytics and reporting.- Filmed and photographed high-intensity workout segments weekly for socialdistribution.
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Social Media Marketing SpecialistPdus2Go.Com Jun 2017 - Jun 2022Atlanta, Ga, Us -
FounderEq Productions Jan 2017 - Jun 2022- Assist individuals and businesses with creating compelling online content with a strong focus on brand growth and sales.- Contracted with multiple small to $100m+ sized organizations managing their online presence through social content creation, web design, and strategic marketing efforts.- Produced daily content for multiple vendors including professional photography, professional videography, graphic design and strategic social advertisements.Supported the growth and start-up of over 20 businesses, from both start-up branding through ongoing annual brand management and daily social posting.
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Social Media ManagerSuburban Hematology Oncology Jan 2017 - Jun 2022Lawrenceville, Georgia, Us- Acted as marketing director/digital content manager for one of Georgia's top performing oncology practices.- Provided professional photography, videography, and website design services for allcustomer and client-facing resources.- Created daily social media posts, weekly blogs, and internal graphic design materials. -
Videographer And EditorGrm Jan 2017 - Jun 2022Alpharetta, Georgia, Us- Created monthly video and graphic design pieces for ad agency clientsincluding Georgia Power, Dale Cardwell, Traditions of Braselton, and Porsche.- Strategized and executed new social media advertising initiatives to increasetraffic and boost organizational sales. -
Senior ProducerAtlanta Business Video Nov 2015 - Jun 2022Tucker, Ga, Us- Assist former partner with ongoing sales, marketing, and online social media advertising; act as senior producer, videographer and editor as needed to manage growing client base. -
Video Editor & Graphic DesignerDentalpost Feb 2021 - Nov 2021Atlanta, Ga, Us- Provided graphic design and video production services for the worlds top Dental app- including organization artwork, email marketing assets, social media advertising video, and industry submitted graphics. -
Marketing Communications SpecialistWell-Run Concepts Jan 2016 - Aug 2020Ocala, Florida, Us- Acted as marketing director to strategize, design, and execute compelling online campaigns to drive sales and customer engagement.- Produced updated marketing materials to use in professional training courses for high-level executives and corporations.- Created new videos, photography, and website materials to help the corporation evolve to meet current online marketing needs and standards. -
Marketing DirectorSober Living America May 2014 - Jan 2017Atlanta, Ga, Us- Was responsible for strategic marketing initiatives that grew this new non-profit to a robust organization with 20 regional locations in 3 years.- Lead the design and execution of all branding, social content strategy, video production, and marketing strategy for this national organization.- Lead a nationwide 'Fight Against Addiction' campaign focused on educating college students about the signs of addiction on college campuses across America. -
Social Media & Marketing SpecialistThe Deal Closer; Daniel Grissom Mar 2014 - Jan 2017- Assisted top-tier speaking professional with online marketing materials- including regular video production for online distribution, training materials, corporate branding strategy and graphics, and managing a highly-engaging LinkedIn social presence.
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Partner And Studio ManagerAtlanta Business Video Jun 2008 - May 2014Tucker, Ga, Us- Spearheaded the development of this digital video production startup, including introducing andconceptualizing internet video production techniques during the onset of this new technology.- Produced over 1,000 digital productions both instudio and on location, managing all facets ofproduction from sales to post-production distribution.
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VideographerEvolution Video 2007 - Jan 2009
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Freelance EditorLife Is My Movie Jan 2008 - 2009Primary editor on the documentary Before The Gates, and part of the editing staff on An Inconvenient Tax, due in theaters 2009.
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Business DevelopmentBuilding Systems Design Aug 2007 - Jun 2008
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Media Production Editor/Videographer; Associate ProducerWorld Leadership Group Mar 2003 - Aug 2007Us- Main responsibilities included the production and editing of all videos created to assist in the training and motivation of all WLG field agents including (but not limited to): weekly installments of Leadership Live, a 40 minute web-based news program; monthly installments of Leadership Network, a 2 hour long training DVD; and various promotional and training works created daily to meet the needs of our agents.- Assistance with and responsible for all lighting, set design, production set up and tear down, and running the teleprompter and taking time code notes when necessary.- Responsible for handling media in all formats and taking them from raw footage to final viewing product: both in DVD format and for web use.- Responsible for all organization of studio items; including pre-production scripting and planning, studio equipment, tape logging and organization, production and time code notes, and all filing/organization of production-related scripts and paperwork.
Erin O'Callaghan Dyer Skills
Erin O'Callaghan Dyer Education Details
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Georgia State UniversityFilm -
Georgia State UniversityPsychology
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University Of North GeorgiaPsychology
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Sandler
Frequently Asked Questions about Erin O'Callaghan Dyer
What company does Erin O'Callaghan Dyer work for?
Erin O'Callaghan Dyer works for Cmi Limited Co.
What is Erin O'Callaghan Dyer's role at the current company?
Erin O'Callaghan Dyer's current role is Director of Marketing at CMI LC.
What is Erin O'Callaghan Dyer's email address?
Erin O'Callaghan Dyer's email address is er****@****ica.org
What is Erin O'Callaghan Dyer's direct phone number?
Erin O'Callaghan Dyer's direct phone number is +140439*****
What schools did Erin O'Callaghan Dyer attend?
Erin O'Callaghan Dyer attended Georgia State University, Georgia State University, University Of North Georgia, Sandler.
What are some of Erin O'Callaghan Dyer's interests?
Erin O'Callaghan Dyer has interest in Football, Casinos, Grandkids, Aviation, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports.
What skills is Erin O'Callaghan Dyer known for?
Erin O'Callaghan Dyer has skills like Video Production, Video, Final Cut Pro, Videography, Post Production, Documentaries, Media Production, Camera, Film, Video Editing, Marketing, Camera Operating.
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