Erin O'Callaghan Dyer Email & Phone Number

Woodstock, Georgia, Us

Leading the charge as the Director of Marketing at CMI, a prominent national manufacturer. Entrusted with spearheading all facets of marketing, branding, and communication strategy, including innovative approaches in digital marketing, PR, product marketing, creative services, and strategic partnerships. Thrive on developing comprehensive brand strategies, tactics, and programs to propel the company's market presence forward.Key Responsibilities:Conceptualize and implement robust marketing strategies to drive brand development and enhance market positioning.Collaborate closely with sales, engineering, and innovation teams to align marketing efforts with overarching company objectives.Oversee budget management, hiring, and day-to-day operations of the marketing team, ensuring seamless execution of initiatives.Foster strategic relationships and partnerships to maximize brand exposure and drive business growth.Continuously assess and optimize marketing tactics to adapt to evolving market trends and customer needs.

Des Plaines, Il, Us

Work with the Digital Marketing team to develop and execute digital and inbound marketing initiatives that align with our clients’ and internal goals. Responsible for the execution of all aspects of the strategic marketing plans implemented for GO2 Partners and our customers.Collaborate with my team in the development of complete content strategies including buyer personas, competitive analysis, SEO, keyword research, market research, and strategic planning.Write blog posts, eBooks, whitepapers, case studies, sales communication, infographics, emails, social media, ad copy, website, and more.Develop, present, and execute content (editorial) calendars with documentation to support the plan.Own the entire content development process from strategy to execution, including collaboration with other marketing, graphics, and technology team members.Strategize, develop, implement, manage, track, report, and analyze marketing deliverables for digital, interactive, and inbound customers.Manage and grow paid social, paid search, and ad buying programs.Work with traditional Marketing and Technology teams to explore cross-channel campaigns for stronger customer relationships and deliverables.

- Strategized and executed all online sales conversion assets including Facebook,TikTok, and Instagram paid advertising.- Created daily social media content to drive website traffic and online leadgeneration.- Participated in weekly KPI calls and presented monthly online social and websiteanalytics and reporting.- Filmed and photographed high-intensity workout segments weekly for socialdistribution.

Atlanta, Ga, Us

- Assist individuals and businesses with creating compelling online content with a strong focus on brand growth and sales.- Contracted with multiple small to $100m+ sized organizations managing their online presence through social content creation, web design, and strategic marketing efforts.- Produced daily content for multiple vendors including professional photography, professional videography, graphic design and strategic social advertisements.Supported the growth and start-up of over 20 businesses, from both start-up branding through ongoing annual brand management and daily social posting.

Lawrenceville, Georgia, Us

- Acted as marketing director/digital content manager for one of Georgia's top performing oncology practices.- Provided professional photography, videography, and website design services for allcustomer and client-facing resources.- Created daily social media posts, weekly blogs, and internal graphic design materials.

Alpharetta, Georgia, Us

- Created monthly video and graphic design pieces for ad agency clientsincluding Georgia Power, Dale Cardwell, Traditions of Braselton, and Porsche.- Strategized and executed new social media advertising initiatives to increasetraffic and boost organizational sales.

Tucker, Ga, Us

- Assist former partner with ongoing sales, marketing, and online social media advertising; act as senior producer, videographer and editor as needed to manage growing client base.

Atlanta, Ga, Us

- Provided graphic design and video production services for the worlds top Dental app- including organization artwork, email marketing assets, social media advertising video, and industry submitted graphics.

Ocala, Florida, Us

- Acted as marketing director to strategize, design, and execute compelling online campaigns to drive sales and customer engagement.- Produced updated marketing materials to use in professional training courses for high-level executives and corporations.- Created new videos, photography, and website materials to help the corporation evolve to meet current online marketing needs and standards.

Atlanta, Ga, Us

- Was responsible for strategic marketing initiatives that grew this new non-profit to a robust organization with 20 regional locations in 3 years.- Lead the design and execution of all branding, social content strategy, video production, and marketing strategy for this national organization.- Lead a nationwide 'Fight Against Addiction' campaign focused on educating college students about the signs of addiction on college campuses across America.

- Assisted top-tier speaking professional with online marketing materials- including regular video production for online distribution, training materials, corporate branding strategy and graphics, and managing a highly-engaging LinkedIn social presence.

Tucker, Ga, Us

- Spearheaded the development of this digital video production startup, including introducing andconceptualizing internet video production techniques during the onset of this new technology.- Produced over 1,000 digital productions both instudio and on location, managing all facets ofproduction from sales to post-production distribution.

Primary editor on the documentary Before The Gates, and part of the editing staff on An Inconvenient Tax, due in theaters 2009.

Us

- Main responsibilities included the production and editing of all videos created to assist in the training and motivation of all WLG field agents including (but not limited to): weekly installments of Leadership Live, a 40 minute web-based news program; monthly installments of Leadership Network, a 2 hour long training DVD; and various promotional and training works created daily to meet the needs of our agents.- Assistance with and responsible for all lighting, set design, production set up and tear down, and running the teleprompter and taking time code notes when necessary.- Responsible for handling media in all formats and taking them from raw footage to final viewing product: both in DVD format and for web use.- Responsible for all organization of studio items; including pre-production scripting and planning, studio equipment, tape logging and organization, production and time code notes, and all filing/organization of production-related scripts and paperwork.

Ba, Film

Ba, Psychology

A.A., Film, Psychology

Education record