Lead marketing strategy and execution for YachtWave, an AI-powered app simplifying yacht and boat management for owners and managers.Manage paid advertising, social media, and partnerships to drive brand growth and app adoption.Successfully launched the YachtWave app to market at FLIBS 2023, increasing user engagement and visibility within the boating industry.Introduced YachtWave's Delivery Platform at IBEX 2024, transforming the handover process for boat manufacturers… Show more Lead marketing strategy and execution for YachtWave, an AI-powered app simplifying yacht and boat management for owners and managers.Manage paid advertising, social media, and partnerships to drive brand growth and app adoption.Successfully launched the YachtWave app to market at FLIBS 2023, increasing user engagement and visibility within the boating industry.Introduced YachtWave's Delivery Platform at IBEX 2024, transforming the handover process for boat manufacturers with streamlined digital solutions. Show less

Services: Digital Strategy, Social Media Management, Social Media Advertising, Content Creation, Google AdsLearn more about my work on www.mckinleymarketing.co.

Coordinate the development and execution of strategies across all digital platforms for Modernized Mobile and clients.Manage the team by creating workflows, editorial calendars, strategy documentation, and analytics reports. Hire and train members responsible for content creation and online community engagement. Skills: Leadership, Project Management, Campaign Management, Strategic Planning, CRM (Customer Relationship Management), Branding, Copywriting, Adobe Cloud, Microsoft… Show more Coordinate the development and execution of strategies across all digital platforms for Modernized Mobile and clients.Manage the team by creating workflows, editorial calendars, strategy documentation, and analytics reports. Hire and train members responsible for content creation and online community engagement. Skills: Leadership, Project Management, Campaign Management, Strategic Planning, CRM (Customer Relationship Management), Branding, Copywriting, Adobe Cloud, Microsoft Office tools, WordPress, Google Analytics Show less

Drove marketing initiatives via digital channels for clients using specific, measurable objectives. Performed thorough market research for small and medium-sized businesses to effectively communicate the value proposition. Created organic and paid content to be published on digital platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.Skills: Content creation, Copywriting, Blog writing, Press Release writing, Google Analytics A/B Testing, Community… Show more Drove marketing initiatives via digital channels for clients using specific, measurable objectives. Performed thorough market research for small and medium-sized businesses to effectively communicate the value proposition. Created organic and paid content to be published on digital platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.Skills: Content creation, Copywriting, Blog writing, Press Release writing, Google Analytics A/B Testing, Community management Show less

Maintained the Kappa Delta webpage by making copywriting edits when necessary.Maintained Kappa Delta blog by brainstorming, writing, and photographing for blog posts to be published 1-2 times each month.Skills: Copywriting, blog writing, editing, photography

Interviewed, transcribed, and analyzed data for the ENGAGE project under the College of Engineering. The project integrated a pilot computer science program into FL middle school curriculum. Conducted a 4-month long study in middle school life science class that implemented coding activities into materials that correlate with Florida State Standards. Created surveys and contributed to IRB proposal. Conducted a week-long study during a teacher development workshop hosted by UF on… Show more Interviewed, transcribed, and analyzed data for the ENGAGE project under the College of Engineering. The project integrated a pilot computer science program into FL middle school curriculum. Conducted a 4-month long study in middle school life science class that implemented coding activities into materials that correlate with Florida State Standards. Created surveys and contributed to IRB proposal. Conducted a week-long study during a teacher development workshop hosted by UF on how computer science can be integrated into classrooms. Conducted focus groups and data analysis, contributed to IRB proposal, and created coding activities in SNAP.Skills: Basic computer programming, Lesson plan creation and documentation, Interviewing, Data analysis Show less

Anchored and produced 90-second newscasts covering local, national, international headlines aired on WUFT News each week.Skills: Script Writing, On-air reading, Video production, Video editing, Teleprompter

Worked under strict daily deadlines to find stories, conduct interviews, and voice record stories aired on WUFT-FM.Skills: Scriptwriting, On-air reading, Interviewing, Sound Producing

Produced a 1-hour radio show each week featuring news articles on international, national, and local stories. The program serves those who are blind or visually impaired within Alachua County, FL.Skills: On-air reading

Competed as the female solo anchor for Winter Haven BDTV in the county-wide broadcast journalism competition. Anchored and edited 5 packages for entry. Earned Judge's Award.

Storyboarded packages that would be of interest and educational for high school students. Anchored, filmed, and edited packages aired on the daily morning news show.

Investigated and wrote stories for monthly publication. Pitched and wrote a personal fashion column. Skills: Investigative journalism, writing and editing