Ivy & Co. Studio is a boutique growth studio. We partner with beauty & wellness brands, planting the seeds of success with our revenue-boosting email and SMS programs.Our services include CRM Consulting and Full-Service Email & SMS Management.We bring a fresh and innovative approach to your email and SMS content, with an emphasis on both conversion and education. Our specialty lies in crafting beautiful and bespoke email campaigns that not only catch attention, but also drive conversions. Our expertise (and passion) is for Email Marketing & SMS Marketing for beauty and wellness brands.A few of our past clients include: Juvia's Place, DIBS Beauty, NuFACE, Herbivore, GHD Hair, Odele, MOB Beauty, Valdé Beauty, No.8, BosleyMD, VI Derm/VI Peel, Rose&Rex, Jenny Patinkin, Reflekt Skincare and more

- Managed all North American eCommerce accounts (Sephora, Ulta, Nordstrom, Beautylish, Revolve) representing 20% of sales- Built fiscal year sales forecast to achieve 2x growth- Led cross-functional teams to innovate online product assortment, promotional plans, digital content and marketing activations

- Managed eCommerce channel accounts for Sephora, Ulta, Beautylish- Spearheaded new cross-functional strategies including creative briefing, product assortment, and digital programming- Built digital content strategy and overhauled total company creative calendar- Launched top retailer partners (Nordstrom, Revolve) in accelerated timeline <3 months from the ground up

- Created and owned trend makeup category strategy and vision- Grew total category +60% and grew share of business +2% YOY- Innovated and executed record-breaking, first ever Mobile launch, generating $3.5M+ and 5x the avg daily app downloads- Managed 30+ brands’ digital strategies, seasonal plans and product assortments- Launched 6 new brands including Huda Beauty, Milk Makeup, Natasha Denona- Responsible for pinpointing trends across social media

- Grew total category +34%, outpacing all other makeup categories, and grew share of business +2% - Planned and executed biggest product launch of 2015 grossing $1M+ and breaking record for most orders in a single day- Managed 25+ brand strategies with 90% exceeding budgets in the double digits- Launched 12 new brands (Ilia, rms beauty, Ciate London, Nudestix, Makeup Eraser, surratt, Velour Lashes, Wander Beauty) and partnered with them on product development and pipelines- Captained major cross-functional projects including 2 new marketing platforms (Scouted by Sephora, PRO Beauty)

- Grew total category +8% and solely managed 40+ brands- Locked yearly brand budgets and decided on seasonal buys- Successfully launched 10 new brands (Elizabeth and James, Maison Martin Margiela, Atelier Cologne, Nest Fragrances, Balenciaga, Burberry, Comptoir Sud Pacifique, Lady Gaga) and 6+ content pages- Merchandised the site and emails consistently exceeding sales forecasts- Created 360degree CRM plans by brand and sourced +183% cross-channel marketing samples

- Forecasted at store level SKU trends to achieve stock continuity at or above 95%- Created and maintained seasonal profiles for over 50K SKU locations- Partnered with Planners to improve parity +30% between store and vendor forecasts

- Responsible for item set up for over 50 brands- Managed vendor relationship and updates for digital Fragrance Finder

- Managed product buy, assortment and visual merchandising for two retail locations

- Managed reception and front office duties