Provide marketing expertise for a private practice serving individuals with speech, language, and literacy needs. Manage launchtherapies.com and perform content updates, edit site organization, and monitor analytics. Advise owner on communication strategies and outreach efforts for securing new business.

Led marketing efforts for Boston’s premier institution dedicated to providing authentic French and Francophone cultural and educational programming.

WEBSITE REDESIGN: Spearheaded redesign of organization’s website into responsive, mobile-friendly site; collaborated with external design and development company; strategized on content inventory, wireframes, mockups; led internal team on data entry processCOMMUNICATIONS: Wrote, edited, and reviewed website content, weekly e-newsletter (10,000 subscribers), targeted e-blasts, press releases and social media posts; ensured branding and style guidelines were followed, tone was appropriate… Show more WEBSITE REDESIGN: Spearheaded redesign of organization’s website into responsive, mobile-friendly site; collaborated with external design and development company; strategized on content inventory, wireframes, mockups; led internal team on data entry processCOMMUNICATIONS: Wrote, edited, and reviewed website content, weekly e-newsletter (10,000 subscribers), targeted e-blasts, press releases and social media posts; ensured branding and style guidelines were followed, tone was appropriate for audience, and copy was error-free VISUAL IDENTITY: Provided art direction on print and online promotional materials maintaining brand consistency; created flyers, course programs, advertisements using InDesign and IllustratorEVENT MARKETING: Built brand equity for signature Bastille Day festival with 2,000 attendees (event sold out in 2014, and sold out in advance in 2015, 2016); promoted cultural programs including sold-out author lectures, food and wine tastings, film screenings, fundraising soirées; secured press coverage in The Boston Globe, The Boston Herald, The Improper Bostonian, The Boston Sun, The Beacon Hill TimesBRAND AWARENESS: Launched organization’s first advertising campaign in the MBTA (Boston subway system) bringing visibility to its signature Bastille Day festival, classes, events, library and membership offerings; executed several campaigns resulting in above-target enrollments in Summer in French program and sold-out Bastille Day events Show less

Provided marketing collateral, promotion and advertising for the Center as a whole as well as its individual departments (Education, Cultural Events, Library, Development); managed and maintained the Center's online presence (website, Facebook, Twitter).

• Worked with head teachers and curriculum supervisors for both children's education programs and adult education department• Brainstormed activities and games based on weekly themes• Assisted teachers in several classes with young children (ages 1 – 3)• Created pedagogical resources for special intensive adult programs

School of EducationMichigan-Project on Oral language, Writing, and Reading (M-POWR), funded by U.S. Department of Education Grant• Packaged nine story books using InDesign• Oversaw curriculum design created for elementary school teachers• Edited lesson plans• Communicated with authors, illustrators, and project staff

University Center for the Development of Language and Literacy• Maintained languageexperts.org and aphasiahelp.com using content management system• Managed creation and production of annual yearbook using InDesign• Developed marketing materials (brochures, flyers, etc.)• Consulted on content, editing, and SEO for dyslexiahelp.umich.edu

• Oversaw and managed author websites• Drafted proposals for website design/development• Interfaced with clients and publishers via email, phone, and in-person meetings• Created and updated production calendars to ensure that projects were kept on target• Checked websites before they went live for quality control• Followed up with clients for website updates after launch

University Center for the Development of Language and Literacy • Prepared and edited internal and external publications for grammar, structure, style, and audience • Maintained two websites using a content management system• Managed creation and production of annual yearbook• Provided editorial support during writing of an academic research book• Worked closely with the administrators and the marketing program

University Center for the Development of Language and Literacy• Compiled reference lists and edited academic manuscripts according to APA format• Administered and scored standardized and informal assessments of elementary-grade students • Transcribed and coded language samples for the Michigan Project on African American Language