Erin Macdonald Email & Phone Number

United States

Connecticut, United States

Following the Highlights brand voice, I write content for product description pages on the brand site and Amazon vendor site.

Remote

Grand Rapids, Michigan, United States

Crafted messaging consistent with brand guidelines for weekly promotions, holiday campaigns, and rush projects in categories like pharmacy, over-the-counter, pets, grocery, wellness, etc. Specific copy tasks included style guides, social posts, paid ads, web pages, email campaigns, video scripts, radio ads, push/SMS notifications, billboards, and print materials.

United States

Turned complex technical content into relatable copy for Forrest’s B2B client, Crowe – a technology consulting firm – specifically focusing on NetSuite ERP and Microsoft Dynamics 365. Client assignments included SME interviews for SEO-optimized insight articles, email nurture campaigns, organic social posts, paid digital ads, event collateral, and landing pages. Collaborated with clients, designers, and strategists to execute and iterate content for audiences based on industry and personas… Show more Turned complex technical content into relatable copy for Forrest’s B2B client, Crowe – a technology consulting firm – specifically focusing on NetSuite ERP and Microsoft Dynamics 365. Client assignments included SME interviews for SEO-optimized insight articles, email nurture campaigns, organic social posts, paid digital ads, event collateral, and landing pages. Collaborated with clients, designers, and strategists to execute and iterate content for audiences based on industry and personas research and performance insights.Additionally, wrote and edited Forrest's marketing & sales initiatives including webinars, thought leadership articles, and paid social posts. Show less

Client assignment: Meijer retailCrafted messaging following brand guidelines alongside campaign strategists, product leads, designers, and creative leadership for retail promotions.

Greater Grand Rapids, Michigan Area

Collaborated with project managers, designers, and leadership to craft Symposia Labs' marketing communications.Client assignments included social posts, digital ads, email campaigns, content calendars, blog posts, slide decks & webinar scripts.

Grand Rapids, Michigan, United States

Collaborated with B2B and B2C clients, designers, creative directors, and leadership to develop brand identities, messaging frameworks, page layouts, and the best platforms for content publication.Crafted short and long-form copy like organic social posts, paid digital ads, email campaigns, articles, blog posts, slide decks, case studies, etc.

Cincinnati, Oh

2017 winner of the Cincinnati Business Courier Award for Innovation & Technology in Outstanding Marketing Innovation.Developed and managed the user acquisition strategy by focusing on new content creation and strategic partnerships. Tactics included multi-channel content development, researching current parenting trends, writing and editing copy, tracking and adjusting content based on performance data, and recruiting and hiring freelance writers.Assisted in a company rebrand… Show more 2017 winner of the Cincinnati Business Courier Award for Innovation & Technology in Outstanding Marketing Innovation.Developed and managed the user acquisition strategy by focusing on new content creation and strategic partnerships. Tactics included multi-channel content development, researching current parenting trends, writing and editing copy, tracking and adjusting content based on performance data, and recruiting and hiring freelance writers.Assisted in a company rebrand, new product development, and national launch strategy. Show less

Remote

Crafted social media posts from industry research and developed internal and external newsletter content.

Remote

Wrote and edited white papers, customer stories, and web copy to align with the company rebrand. Other duties included sales support, leadership ghostwriting, and boosting inbound traffic through strategic keyword/phrase inclusion in rebranded content.

Cincinnati, Ohio

Created and executed strategic marketing for programs, fundraisers, events, company website, social profiles, and press dealings.HP4K members came to me for program know-how and best practices when communicating with community leaders. I wrote and designed each program’s toolkit and helped manage events.

Cincinnati Area, Ky

As the Director of Communications, I conducted an internal audit of programs, events, partnerships, and methods of planning, promotion, and communication with the congregation, its leaders, and the public. I was tasked with advising committees on how to manage development and implementation of successful marketing and communication campaigns.Initiatives were created for the congregation to cultivate the Knox brand, mission, and positioning within the community. Additionally, digital… Show more As the Director of Communications, I conducted an internal audit of programs, events, partnerships, and methods of planning, promotion, and communication with the congregation, its leaders, and the public. I was tasked with advising committees on how to manage development and implementation of successful marketing and communication campaigns.Initiatives were created for the congregation to cultivate the Knox brand, mission, and positioning within the community. Additionally, digital content, graphics, and collateral were crafted to maintain an up-to-date, accurate web presence. Show less

Covington, Kentucky

As a Marketing Consultant, I assisted in the rebranding of LÛCRUM to become Clear Measures. Developed and implemented marketing strategy and planning to enhance the brand through collaboration with the sales team, marketing team, and C-level executives.In this role, I also acted as Managing Editor of the company blog: Making Data Meaningful. Topics were determined through keyword research, industry trends, and research into client-personas. I wrote and edited targeted and original… Show more As a Marketing Consultant, I assisted in the rebranding of LÛCRUM to become Clear Measures. Developed and implemented marketing strategy and planning to enhance the brand through collaboration with the sales team, marketing team, and C-level executives.In this role, I also acted as Managing Editor of the company blog: Making Data Meaningful. Topics were determined through keyword research, industry trends, and research into client-personas. I wrote and edited targeted and original content alongside a team of writers.The position included developing and executing the company’s first email marketing campaign with segmentation, A/B testing, and personalization. Show less

Cincinnati, Ohio Area

Contributed health and fitness blogs to SkinnyMom.com.

Bachelor'S Degree, Marketing And International Business

Education record

Activities and Societies: Mason High School Varsity Softball (4 years)

200 Ryt, 200 Hour Yoga Level 1

Activities and Societies: Yoga Alliance certified 200 hour registered yoga teacher (200 RYT)