Erin Jacobs Email & Phone Number

Vallejo, Ca, Us

Solano County, California, United States

Advancing the mission of Catholic elementary schools in Solano County through enrollment management, community engagement, and development programs.

Vallejo, Ca

Create engaging communications that inspire and share stories of success across our community. Leading advancement in a Marketing, development, and communications capacity, I execute dynamic promotional programs that increase enrollment, advance fundraising, and actively promote the school to the community at large. • Initiated and implementing a communications strategy that included the launch of a new school motto in 2019, Arise Today. Telling SPSV’s 150-year story in a modern and relevant way. The campaign included updates to the school brand, new Arise Today graphics, apparel, campus signage, and marketing materials• Developed and executed a complete marketing plan in support of our Summer at SPSV sports and academic day camps that exceeded enrollment goals and profitability. • Redesigned and maintain an effective St. Patrick-St. Vincent Website across all audiences, prospective families, current families, alumni and donors• Grow our social media campaigns highlighting the success of our students, faculty and staff in delivering an exceptional academic, social, and spiritual high school experience. • Execute promotional strategies to support a strong admissions season and user experience from feeder school to student registration• Implemented a monthly community email newsletter that goes to all parish, feeder school, and Catholic ministry leaders. Each email campaign positions SPSV as a champion for excellence in the Solano community promotes our student successes, and solicit the support of our local Catholic community support for our academic, athletic and community programs• Improving the consistency of brand identity across campus clubs and teams fundraising by establishing templates, promoting standards and creating a review and approval process for greater effectiveness• Supporting the Parent’s Regents Committee with event promotion and execution of high-quality campaigns to attract funds and build engagement with high profile donors

Benicia

Overhauled our church brand for all marketing and communications, including a new logo design, mission statement, website, Sunday bulletin, and presentation materials for ministry promotion. Utilized SEO and online marketing best practices to re-engage past members and increase stewardship.Established a robust online community of active parish members, volunteers and friends through social media content on Facebook, Instagram, Pinterest, and Email.Led the communication efforts for the Diocesan Appeal Campaign. Provided a personal testimony at events, created content to be presented at Town Hall Meetings, managed direct mail campaigns to promote the campaign and meet diocesan goals.Raised over $1 Million dollars in 18 months through a capital campaign for the building and completion of a new rectory house for Dominican clergy.Managed a Ministry Fair Events for over 30 ministries to connect with new volunteers and donors. Designed and produced new brochures for several participating ministries. Supported St. Dominic School in the design and production of all marketing and communications materials for annual Catholic Schools Weeks and Parent Teacher Group Fundraising Events. Apply best practices in database marketing for promotion and registration processes for SDS Admissions programs attracting new families and increasing parish support of school fundraising.

San Francisco Bay Area

San Francisco Bay Area

As Vice President of Marketing for the leading talent management app on force.com, I managed Public Relations, Analyst Relations, Sales and Product Marketing Tools, Branding, Demand Generation, Trade shows, Events, and Strategic Alliances, and a Marketo ImplementationResults:$15M in Pipeline Generated, 75% Increase year over year, Bookings Increase 2.5x, Winner, Best HR & Recruiting App by Salesforce.com customers, Brandon Hall Gold Award for Excellence in Recruiting Technology, 7 Cool Mobile Recruiting Apps

Marketing Consultant specializing in b2b lead generation, customer acquisition, conversion and retention programs. Building revenue channels through: email marketing, online advertising, SEM management, event marketing, affiliate programs, webinars, marketing communications, and public relations. Industry specialties include: SMB, wine and food, online retail, enterprise technology, CRM. Client list includes recent projects with Demandbase and SlideRocket.

Hired and managed 12 member marketing team that included customer acquisition, conversion, and retention marketing managers. Reduced cost per customer by more than 30% while increasing volume of accounts by 60% through online advertising, affiliate management, SEM, event programs, webinars, demos, and partner marketing. Developed marketing communications content to educate small business community on value of easy and affordable marketing tactics to grow their business. Evangelized the use of email marketing, postcards and surveys through webinars, blogs, and speaking engagements for small business associations and industry events.Member of the executive team that achieved profitability and grew company revenues by more than 50% year over year.

Managed strategic product development and marketing for Marketing Services Company. Corporate Communications, Lead Generation, Marcom, Sales Enablement, Customer Development, Executive Speaking Opportunities, and Client Relationship Management.

I managed all areas of marketing communications, including branding, lead generation, web marketing, events, and advertising.

Consulted with start up technology companies including Kadiri, Electron Economy, AlterEgo Networks, and Docent (Sum Total Systems) to design, implement, and manage closed loop marketing and lead generation programs. Specialized in campaign strategy, CRM/SFA application implementations, vendor management, copywriting, direct marketing, roadshows, event management, marketing ROI and Performance Management.