I am a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates.I have 25+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, and expert-level proficiency in a broad range of industry-leading digital marketing and e-commerce platforms.I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine.Online Portfolio: https://data-analys.isServices:* Complex quantitative data analysis * Advanced tracking implementation (via code, tag manager, or partnership with your development team) & report building* Analytics platform auditing, configuration, troubleshooting & optimization* Design & implementation of visually stunning, custom-branded omni-channel Data Studio dashboards* GDPR/CCPA cookie compliance auditing & implementationCore Knowledge Areas:* Analytics* Tag management systems* Data visualization* E-commerce conversion tracking* Custom events, dimensions & metrics* Audiences, segmentation and acquisition source attributionPrimary Platforms/Tools:* Google Analytics* Google Tag Manager* Google Data Studio* Google Ads* Google Search Console* Google OpenRefine* Google BigQuery* Amplitude Analytics* Adobe Analytics* Adobe Dynamic Tag Manager* Tealium Tag Manager* OneTrustCMS & E-commerce Platforms:* WordPress* Shopify* Magento 1 & 2* SAP Hybris* WooCommerceOther Marketing Tools/Platforms:* Site Tracking: Woopra, Piwik, Matomo, IBM CoreMetrics* A/B Testing: Google Optimize, Optimizely, Adobe Target* Email/Leads: Marketo, Hubspot, Klaviyo* Social & Multimedia: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Vimeo* Other: GCP, Rudderstack, Outbrain, Taboola, Criteo, Sizmek, CookieBot