Erin Fletcher Email & Phone Number

United Kingdom

Alongside my role as a Marketing Manager, I am also Co-Chair of the Social Mobility Network at Crown Commercial Service. This role covers:- Development and implementation of the network strategy - Working with stakeholders across the organisation to contribute to the wider I&D strategy - Leading initiatives and outreach work - Advocacy and organising.

Liverpool, England, United Kingdom

• Contributing to the development of the over-arching marketing and comms strategy, aligning it to business objectives and wider Government priorities
• Developing and delivering innovative and integrated marketing campaigns to help achieve key corporate objectives of growth and increased savings
• Driving and implementing marketing activities to help shape brand positioning and high levels of awareness across target markets
• Using market and competitor research to segment and define target markets; refine and improve product value propositions and implement best market-penetration strategies
• Implementing and maximising the use of up-to-date digital marketing tools, techniques and automation to create generalised and differentiated customer journeys
• Managing internal and external stakeholders, agencies and marketing services

Liverpool, Merseyside, United Kingdom

• Campaign development and delivery
• Utilising market and competitor research to segment and define target markets and audiences
• Refining and improving key messages/USPs related to products/services/sectors
• Using digital marketing tools and automation programmes to achieve campaign objectives such as email campaigns, social media, webpage development
• Internal and external stakeholder management
• Copywriting content including news stories, blogs, case studies, to support campaign delivery and objectives

• Product management for a variety of product ranges (Molecular, Faecal Immunochemical Testing, Veterinary, Culture media, Antibiotic Susceptibility Testing)
• Developing marketing campaigns for key product areas and sectors
• Conducting market research to identify new and emerging markets and product opportunities
• Product training to customers, distributors and colleagues
• Composing presentations and reports for senior management
• Events management for attendance at both UK and International exhibitions

Bootle, Merseyside

• Quality control testing of culture media, paper products and freeze dried supplements for antibiotic susceptibility testing
• Bioburden testing, antibiotic assays and environmental monitoring
• Ensuring the completion of documentation for change control
• Authorising products to be released for sale
• Training and supervision of new staff
• Conducting complaint investigations

Liverpool, United Kingdom

• Managing office and client account ledgers
• Carrying out mortgage payments and other specialised legal finance functions
• Corresponding with customers and suppliers regularly regarding account information
• Adhering to strict anti-fraud policies due to handling of customer monies
• Managing and dispensing petty cash

Certificate In Professional Marketing, Marketing, Digital Marketing And Integrated Communications

A professional qualification focused on applied marketing, customer insight, campaign planning and metrics, and digital marketing.

Bachelor'S Of Science - Bsc (Hons), Biomedical Sciences, 2:1

A broad overview of human bioscience and diagnostic science, including medical microbiology, immunology, histology, haematology, medical.