Erin Schamberger Email & Phone Number

- Work alongside Senior Marketing Manager to develop, execute and manage promotional product strategies and create documentation for company visibility- Establish and optimize procedures around sales page and email workflow from ideation to execution- Collaborate with Compliance Director and Legal to create work that is both compelling and compliant- Contribute to email and sales page strategy and continually optimize through A/B testing- Organize and analyze data as it relates to email and promotions- Maintain email journeys and document important events and changes- Design all promotional materials, including email graphics, sales pages and web ads

When I was hired as a marketing graphic designer, my main role was to create world-class designs for marketing teams. I quickly became a member of the social media team in addition to the design team, taking on marketing specific projects in addition to design projects. This team integration created a deeper understanding of needs and limitations, which in turn, helped me create designs that met or exceeded achievement metrics.Design Team:• Adhere to brand standards while providing innovative solutions for web pages, paid ads, organic posts, emails, brochures, posters, flyers, postcards, business cards, t-shirts, patches, tents, and more• Collaborate with marketing teams including social media, affiliate, email, events, b2b, media buys, ppc, and organic web• Project manage magazine ads; strategizing ads per issue, setting deadlines, assigning designers and proofing before print• Assist in expanding upon brand guidelines with the goal of reducing inconsistencies and limitations • Photograph and/or direct photoshoots that adhere to platform requirements and marketing objectives• Work with photo team to bridge the gap between magazine and marketing needs of compositions, subject matter, and mood for each marketing platformSocial Media Team:• Diving into analytics in Facebook Ads Manager, Iconosquare, Crazy Egg, and Instapage to identify weak-points and implement solutions that meet or exceed goal metrics• Research and develop tests for paid social sales pages and squeeze pages•Responsible for organic Instagram strategy, planning and execution to increase brand awareness and ultimately sales• Grew Instagram account from 22,000 followers to 89,000 in 2 years, while achieving growth rates of impressions 302%, reach 400%, likes 271%, comments 415%, saves 333%, website clicks 150% and email clicks 146%• Partner in strategy and execution for organic Facebook and Twitter• Assist with video content creation strategy for organic posts, ads, and landing pages

I run a small business assisting small businesses with their marketing and graphic design needs.- Create and/or refresh brand identities- Run organic and paid social media campaigns- Upkeep google business pages and websites- Create and support marketing strategies

Greater Milwaukee Area

I started working for the owner, Alvaro, in 2012, when I was hired as a bartender for a business he co-owned. In 2015, I went to work for Alvaro as he opened up his own restaurant and have worked for him in many capacities since then.- Create the brand identity for La Cabaña, Matteo's and Little Italy- Create drink recipes and design a corresponding drink menu- Design and upkeep food menus for 5 unique locations- Design other marketing collateral including business cards, coupons, gift certificates and more- Create employee expectations, task lists, and other management documents- Manage inventory, orders, and employee conduct- Deal with difficult employee or customer situations in a calm and fair manner

Oshkosh, Wisconsin Area

- Create internal and external marketing materials for Residence Life- Design event posters, t-shirts, brochures, booklets, mailers and more- Work one on one with clients throughout the design process

Oshkosh, Wisconsin

- Produce posters and signs while adhering to brand guides- Create point of sale from start to finish at a fast pace to meet deadlines- Design and produce promotional material digitally to print or cut in vinyl

- Conduct independent market research- Manage, organize and interpret market data for eleven segments- Present weekly to discuss developments and upcoming goals- Develop a working document with active links and equations for all data

West Bend, Wisconsin

- Manage multiple projects from start to finish with very little direction, while meeting deadlines- Design and create ads for multiple mediums- Conduct marketing research projects to give direction for future campaigns- Assist with the development and layout of a 22 page financial literacy booklet for High Schools- Evaluate vendors and research additional marketing channels

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Student Honors Exhibition 2015 & 2016Emphasis: Retail Management Minor: Art Design

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