Erin Brown Email & Phone Number

Prince Frederick, Md, Us

Prince Frederick, Md, Us

Remote

As Growth Marketing Manager at simpleshow, I lead strategic marketing initiatives that drive lead generation and enhance brand positioning. My role includes managing product releases, spearheading communication strategies, and orchestrating high-impact lead-generation campaigns.Key Responsibilities:Manage internal and external communications for product releases and lead generation campaigns.Host and manage workshops and webinars to engage potential clients and generate high-quality leads.Analyze insights from social media, email campaigns, and webinars to inform strategic marketing plans.Key Achievements:Webinar & Workshop Strategy: Established and maintained a robust cadence for webinars and workshops, resulting in a 70% increase in lead generation.Social Media Revamp: Overhauled the company’s social media strategy, introduced social selling techniques, and delivered LinkedIn sales training to optimize sales managers' profiles. This initiative garnered significant stakeholder buy-in and improved engagement metrics.AI-driven Campaigns: Successfully launched five AI-driven product update campaigns, showcasing our innovative edge and capturing market interest.Skills Gained/Used:Strategic Marketing: Developed and executed comprehensive marketing strategies aligned with business goals.Conversion Optimization: Implemented optimization techniques that increased the conversion rate from MQLs to SQLs.Growth Marketing: Leveraged data analytics to fuel continuous improvement in marketing efforts.Impact:My strategic initiatives and data-driven approach have significantly bolstered lead generation efforts, achieving a remarkable 70% increase in Marketing Qualified Leads (MQLs) transitioning to Sales Qualified Leads (SQLs). Through innovative campaigns and a revamped social media strategy, I have helped position simpleshow as a market leader, driving sustained growth and engagement.

At PDS, I devised and executed digital marketing strategies to drive business vision and growth. My focus was on managing comprehensive campaigns, optimizing brand presence, and building strategic partnerships.Key Responsibilities:Developed digital marketing strategies and project plans.Managed email campaigns to boost engagement and lead generation.Promoted a successful monthly webinar series.Ensured brand consistency across social media platforms.Supported SEO initiatives to enhance content and keywords.Fostered partner relationships to expand brand exposure.Crafted and distributed press releases to boost visibility.Oversaw social media strategies for brand building and revenue.Key Achievements:Webinars: Boosted content marketing and lead generation.Email Campaigns: Increased engagement and lead metrics.SEO: Improved search rankings through content and keyword optimization.Partnerships: Expanded exposure via key relationships.Press Releases: Enhanced visibility with strategic releases.Social Media: Built brand and drove revenue-focused initiatives.Skills Gained/Used:Digital Marketing Strategy: Aligned strategies with business goals.Content Marketing: Managed content-driven campaigns.SEO Optimization: Enhanced content and keywords.Brand Management: Maintained consistency across platforms.Impact:My strategic and data-driven approach led to significant improvements in lead generation, brand visibility, and overall marketing performance, contributing to PDS's growth and success.

Saint Leonard, Md

Contracts both individual marketing projects, as well as long-term marketing contracts.SpecialtiesMarketing strategy development and implementationCopywriting and editingContent creation to drive customer engagement Social media, email campaigns, and blogsProject ManagementGovernment Contract fulfillment Paid media development and execution

Worked with customer service team to establish goals and initiatives for streamlining customer service related tasksReviewed and established Standard Operating Procedural documents, in order to improve workflow and cohesiveness of processesResponded to customer inquiries that required high levels of attentionWorked collaboratively with the webpage management team to rework landing pages, product descriptions and overall editing of any distributed contentGenerated content and graphics for cross-promotional social media, including Facebook, Instagram, and Blog

Prince Frederick, Md

Created and organized marketing database for local real estate agent with 3000 plus contactsEstablished and implemented social media and Facebook/IG strategy for Curtis HomesDeveloped copy for quarterly newsletter and quarterly marketing magazine for local real estate agentExecuted and planned community eventsManaged budgetCreated and implemented a customer retention program

Saint Clements, Md

Worked with prominent members of the local community and government to foster relationships and build networking connections in order to fill volunteer opportunities at a local museumCoordinated all communications with staff and volunteers as well as disseminated all materials

Waldorf, Md

Created and edited website content including copywriting and basic HTML coding as well as mobile app and mobile website developmentManaged community outreach efforts with a focus on volunteerism within the company and in the communityImplemented and coordinated annual events including American Red Cross Blood Drive, Toys for Tots toy collection, and a Food DriveManaged all internal and external public communications including press releases, email marketing, internal company-wide communications, and annual/quarterly shareholder reportsCreated and implemented a style guide for all bank communicationsDeveloped content for sub-brands of the bank, including logo and tagline creation

Provided administrative staff support on tasks related to planning and conducting Professional Education programs Managed spreadsheets to tracking finances including budget cycle Developed text and layout for Professional Education meeting materials Managed recruitment and organization of Abstract Reviewers

Developed copy and creative for company newsletterDeveloped taglines for company creativeCreated press releases and fostered media contact relationshipsManaged distribution of guest satisfaction and thank-you card programs

Bs, Mass Communications

Tracks: Advertising, Public Relations Concentration: Journalism Certificate: Marketing

Master Of Business Administration - Mba, Business Administration And Management, General