Led Clif Bar sales for the Natural Channel retailers, including but not limited to Whole Foods, Sprouts, UNFI, and KeHE. This was a new channel for Mondelez as Clif Bar was acquired in 2023. Developed sales strategies by analyzing market trends and sales data to develop tailored recommendations targeted to drive category growth. Collaborated closely with retail partners, ensuring optimal product assortments, shelf placements, and promotional strategies that aligned with both the retailers' objectives and Mondelez's goals. Worked cross-functionally with sales, marketing, and revenue growth management teams to deliver impactful solutions that supported the continued success and growth of our brands within the competitive natural foods market.

Spearheaded the strategic development and execution of sales initiatives nationally across Conventional and Natural retailers and distributors (Whole Foods, Market Basket, Sprouts, UNFI (including SuperValu), KeHE, Lowes/MDI), driving significant growth. Responsible for collaborating and managing multiple broker partners to maximize distribution and brand presence. Expert in Distributor management.

Responsible for overseeing retail execution in the natural channel across the East Coast and Midwest regions. I managed and directed broker retail teams, working collaboratively with the Senior Field Sales Manager West, Senior Account Managers, and the Director to ensure optimal in-store execution and alignment with company goals.

• Responsible for all aspects of Conventional, Specialty, Natural & Alternative classes of trade • Managed 7 broker teams- responsible for evaluating and motivating brokers as well as making necessary coverage changes• Responsible for new item presentations, business development, promotional strategy and budgeting for all key Conventional, Specialty and Natural retail accounts including, but not limited to, Kroger, Ahold/Delhaize, Meijer, HyVee, CVS, Wakefern, Harris Teeter, Whole Foods Market, Wegmans, NCG, INFRA, Earth Fare, and Fairway• Lead Area Sales Manager in setting and achieving his regional goals

• Responsible for the management of 15 merchandisers, sales representatives and account executives for Mid-Atlantic and North East natural channel grocery accounts • Worked closely with manufacturers to develop quarterly sales goals and with both natural and conventional team to execute goals• Utilized SPINS and Whole Foods portal reporting tools to analyze movement, lift, placement, and voids; work with sales team to manage, monitor and maximize implementation of placement, plus-outs and promotions• Lead natural sales team to meet & exceed all yearly sales goals and increased profits for the past two consecutive years• Developed and coach multiple sales representatives to earn promotional opportunities• Developed and maintain focus tools to assist sales representatives in organizing all information• Refined our inside sales department by implementing efficiencies that streamlined promotions for small e-commerce accounts

• Conducted regional corporate headquarter calls to the Whole Foods North Atlantic, North East, Mid-Atlantic regions and Fairway Market• Established and grew strong relationships with buyers from multiple departments and regional coordinators• Planned, managed, and submitted promotional opportunities of existing and new products for clients• Ensured the delivery of business objectives through distribution, volume, share, promotions, new items and spending objectives• Successfully fostered and managed productive & strong relationships between manufacturers & regional buyers• Supervised sales representatives and merchandisers who call on Whole Foods and Fairway at store level