MACcelerate is the MedTech and digital health accelerator for McMaster University DeGroote School of Medicine Waterloo Regional Campus.

Have you hit a bump in the road and need a boost to move forward? Are you ready to make an exciting change but feel stuck in place?Erin Skimson Coaching works with change agents who want to make a difference in the world guiding them through their own personal and professional transformation. These are leaders, entrepreneurs, and product, sales & marketing professionals in high-growth tech, academic and public sectors who are hungry to rise to their full potential and impact. An experienced coach, Erin helps high-achieving leaders and teams overcome challenges and achieve their goals. With 20+ years leading high-performing teams, Erin brings a pragmatic, insightful, and honest approach to addressing the mindset that’s keeping you stuck, misalignment of actions and values, and barriers to maximum performance. Whether you're looking to launch a business or product to change the world, looking to enhance your leadership effectiveness, struggling with discord, or seeking to reignite your passion for work, Erin can guide you. Contact Erin at erin@erinskimson.com to take your leadership to the next level.

Provide executive coaching to support the leadership growth and transformation objectives of EY clients.

Responsible for building products that elevate the transit rider experience. Trapeze software technologies streamline and advance all aspects of transit agency management.- Led the Product Management function and adoption of customer-centric product development and human-systems design consideration - Launched six new product initiatives with monthly financial and technical governance - Led strategic business renewal from service-led to product-led model- Oversaw Quarterly Business Reviews - Liaised with Sr. Executive leadership on technology and product strategy evolution - Coached & mentored leaders across business with focus on: leadership, adoption of pragmatic-marketing framework, empathetic communication & negotiation, and self-management strategies.

Miovision's hardware and SaaS solutions provide data for decision makers to improve the transportation experience for everyone. Supported by Computer Vision, Machine Learning powered networks, and edge compute platforms, our product help make roads safer, less congested, and less polluted.- Led the talented and diverse Product team of 30+ staff worked across Product Management, Product Marketing, Product Ownership, User Experience, Compliance, and Corporate Programs (PMO)- Articulated and executed strategic product vision, contributing to successful $120M Series C capital raise- Defined and communicated the product roadmap backed by business rationale & collaboration w/ customers, market experts, and cross-functional teams - Grew market share with launch of disruptive customer-centric hardware and software products- Identified & executed product & commercial partnerships aligned to product & technology vision- Architected business processes, product taxonomy, P&L and team structures, GTM strategy, partner contracts, and backend integrations to support the introduction of SaaS platform and global expansion at scale- Established New Product Introduction (NPI) stage-gate process and measures to efficiently vet prospective products, joint-ventures, partnerships, solution integrations, and build/buy/partner decisions- Cross-functional management of resources and priorities to ensure OKRs achievedWith customers in 60+ countries, the product team was challenged to think globally, and deliver locally. Focus areas included Canada, the United States, EMEA and AsiaPac.

At Miovision, we believe in the promise of Smart Cities to improve public mobility, safety, congestion & the environment.Rapidly established the product compliance function and team, which resulted in:- Unblocked ~75% of sales pipeline within 9-months; 100% APL submissions (>130 files) within 2 yrs- Strengthened product offering by communicating regulatory requirements to Product & Engineering- Recruited and trained staff & oversaw triage and performance on regulatory files, Established adaptive business processes and resilient information system for scalability, enabled channel support, budget responsibility, and provided ongoing coaching, mentoring, training.In leading the Market Development function at Miovision I:- Identified, influenced and exploited funding opportunities with sales, resulting in >$9M grants won- Leveraged my knowledge of market dynamics, political priorities, KOLs, and funding programs in the Transportation market to support sales in penetrating new customer accounts, developing strategic funding relationships, influencing funding allocation, and building relationships with key decision makers. - Acted as Miovision representative as Vice Chair of ITE Industry Council and #FreeTheMIBS advisory board, spokesperson for market presentations, and government and industry liaison.

Responsible for marketing launch of a disruptive product and segment in the Intelligent Transportation Systems (ITS) market. Working with sales and product engineering, responsible for: product positioning, branding, storytelling and marketing, sales coaching, asset development, recruiting influencers, and demand generation.Developed, revised and executed brand messaging, product position, segmentation strategy, digital marketing strategy, sales training, outreach events, and demand generation campaigns.Managed marketing budget successfully supported by Salesforce and Pardot analytics. Developed trusting relationships with key influencers, academics, government representatives, and partners.

Innovation Guelph is building prosperity for community wellbeing by providing mentorship and business support programs and services to help innovative enterprises start, grow and thrive.

Responsible for leading the University of Guelph’s technology transfer and industrial liaison office. Oversee and provide strategic direction to all aspects of the University’s intellectual property management and technology commercialization activities, including: patenting and commercialization opportunities, licensing, start-up ventures, entrepreneurship, and industry led research opportunities.U of G is a global leader in research related to food, human and animal health, the environment and communities. The Catalyst Centre is where that ingenuity meets the marketplace, and great ideas reach their full potential.

The Volunteer Centre of Guelph/Wellington provides resources and leadership to enable the development of people and organizations to make sure everyone engages in building a vibrant, healthy, resilient community.We believe that every member of our community has both an opportunity and the ability to build the community in which they wish to live, work and play in a way that is meaningful to them. We believe that our community is vibrant, healthier and more resilient because of what we do.

French-speaking Board member responsible for governance of La Garderie de l'arc en ciel, a French language licensed daycare in Guelph. The program accepts children with special needs, and offers: * full day programs * offers French program for English or French-speaking children * before and after school program for school-age children

Lead Service team to develop and execute business planInnovate Service productsDeveloped strategic marketing collateral to create competitive advantage for sales organizationManaged P&L

Managed marketing growth strategies and teams for Endoscopy, Instruments, Communications and Patient Handling business units.

Developed and executed annual strategic marketing plans to optimize sales focus and brand management, actively participated in sales process, managed RFP responses