Erin Tan Email & Phone Number

Singapore

Singapore, Singapore

Singapore

• Lead the accounts team in a 360° integrated communication agency, ensuring a consumer-focused mindset across all brand management functions and strategic excellence in campaign planning. Supervised and trained two.
• Acted as the annual full-service retainer for Vita Coco, handling all strategic campaign planning, 3D animation video production, social media management, and event coordination.
• Expanded the American Express business portfolio and secured two new product teams, generating S$1.1M in revenue in a single year.
• Named the key account lead for American Express, establishing fruitful partnerships with 6 product teams to successfully manage up to 10 simultaneous projects such as ATL/CRM collaterals, eDMs, and card launch events.
• Known for the ability to provide marketing strategies for specific product areas and complete company offering based on strong profiling of diverse consumer profiles and competitor analysis Show less

Singapore

• Served as the primary strategic and project lead for tradeshow and emporium events connected to Singapore Fashion Week, overseeing all marketing, digital, and events planning in collaboration with the sales team.
• Managed and optimized the S$230K marketing and events budget, effectively strategizing a holistic and creative ad campaign that carried through digital, ATL/BTL, collaterals, and event design.
• Developed a new four-pillar product offering, including a newly initiated… Show more
• Developed a new four-pillar product offering, including a newly initiated education series for designers presented by industry leaders, which enhanced sales opportunities and overall product value by 15%.
• Achieved S$800k+ in PR & Social Media coverage and doubling sell-in through support of Cointreau’s regional trade & consumers programs by leveraging off- and on-line engagement.
• Researched the Chinese market and completed an in-depth study on luxury consumer insights, using results to plan and manage a large-scale equine lifestyle festival targeting Chinese HNIs and UHNIs. Show less

Singapore

• Implemented innovative content and strategies across the Bosch Home Appliances Singapore Facebook page, achieving 65% audience growth and building an average engagement rate of 4%.
• Ensured the timely and productive flow of creative work by coordinating assignments with the Traffic Manager.
• Supported the Account Director in designing and delivering strategic pitches and campaign proposals to current and potential clients.

Singapore

• Independently developed and designed a website for the Swiss skincare brand Celuva, utilizing Adobe Dreamweaver to integrate online booking and content population into the site.
• Selected to manage a wide range of technology and marketing projects, including overseeing local and regional advertising and market coordination.
• Supported in promotional marketing strategies for multiple departments, providing distribution plans and social media marketing strategies that increased… Show more
• Supported in promotional marketing strategies for multiple departments, providing distribution plans and social media marketing strategies that increased engagement and brand exposure. Show less

Bachelor Of Arts (B.A.), Economics

Activities and Societies: London International Model United Nations 2012 (university select team) Relevant Coursework: Marketing and.

Certificate, Ux/Ui Design

Summer Programme, Fashion/Apparel Design

A-Levels

Math, Economics, History, Chemistry