I’m Erin Tapp, a senior executive with a robust business strategy, brand marketing and expansion background across industries, including Financial Services. Healthcare, Real Estate, and Academia. I have repeatedly built new programs, unified branding, and catapulted growth – unlocking hundreds of millions in revenue. Maximizing the performance of large, complex marketing, communications, and licensing programs – at the highest efficiency and lowest-possible cost – is where I excel. My approach is about more than strategy – effective leadership builds consensus,earns “buy-in”, and strengthens partnerships. This business- and consumer-centric focus has been critical to my success, and I have repeatedly delivered record-breaking results for companies like UAB, Regions, and Daniel Corporation. A few career achievements and highlights include, but are not limited to:- Building the business case, earning senior leadership/board approval, and setting up a brand new Office of Trademarks & Licensing at UAB. - Unifying branding across UAB University and Health System footprints – publications, print materials, e-newsletters, magazines, websites, social media, and video. - Revamping brand identity and developing in-house omni-channel marketing capabilities for Daniel Corporation. - 10-year executive career with Regions/Union Planters Bank – retained/promoted through 7 acquisitions – culminating as VP & Director – Advertising, Creative Services & Brand Management across a 16-state footprint. I consider myself a “relentless explorer” of emerging trends and technologies – I don’t just guide, I partner with business leaders and executive teams to unify disparate brands, fueling revenue and market share. EXPERTISE ► Business Planning – Marketing & Communications Strategy – Brand Expansion – Growth & Profitability Always ready to take on a challenge, build mastery, and deliver results – I’m open to new connections and relevant industry conversations. I welcome new connections or direct contact: tapp.erin@gmail.com