Erin Scadden-Tate Email & Phone Number

Oversee plans for Disney 100 (upcoming year-long global event celebrating the company’s 100th Anniversary) within the Consumer Products, Games, & Publishing division.• Track workstreams, initiatives, communications, meetings, materials, clearances, and more across teams including Global Product Creative, Marketing, Product Development, Third-Party Commercialization, Public Affairs, Business Affairs, etc.• Organize information and develop confidential materials for internal and external… Show more Oversee plans for Disney 100 (upcoming year-long global event celebrating the company’s 100th Anniversary) within the Consumer Products, Games, & Publishing division.• Track workstreams, initiatives, communications, meetings, materials, clearances, and more across teams including Global Product Creative, Marketing, Product Development, Third-Party Commercialization, Public Affairs, Business Affairs, etc.• Organize information and develop confidential materials for internal and external distribution to partners, licensees, and retailers, including presentations, spreadsheets, fact sheets, guidelines, etc. Show less

Greater San Diego Area

Developed organic social media content and strategy to drive theme park visitation and promote offers, attractions, add-ons, memberships, in-park activations, events, Sesame Street partnership, etc. across Facebook, Instagram, YouTube, and blog.• Expanded catalog of digital assets by planning, filming, and editing 100+ short-form videos used in social media (inc. paid content in partnership w/ Coca-Cola), email, website, PR, and display to diversify content and engage consumers.• Grew… Show more Developed organic social media content and strategy to drive theme park visitation and promote offers, attractions, add-ons, memberships, in-park activations, events, Sesame Street partnership, etc. across Facebook, Instagram, YouTube, and blog.• Expanded catalog of digital assets by planning, filming, and editing 100+ short-form videos used in social media (inc. paid content in partnership w/ Coca-Cola), email, website, PR, and display to diversify content and engage consumers.• Grew followings on FB (+175%), IG (+65%), and YT (+35%), plus overall reach and engagement over 1.5 years by refining content, copy, and distribution and managing editorial calendar to align with rapidly-evolving brand parameters. Show less

Consulted for small businesses and advised on content, social media, branding, communications, and other business development and marketing strategies to increase exposure and engagement after identifying gaps, needs, and opportunities.• Increased sales for a small business (20% YOY) and grew Facebook following (<2K to >3K over 6 months) by developing communications and social media tactics (inc. frameworks, calendars, and content mix) to inform and engage customers.

Basking Ridge, Nj

Supported Go-To-Market initiatives to improve frontline feedback loop and reduce content rework, inc. interviewing frontline and assisting with VLSS conference planning, and participated in MBA intern business challenges and ideation days.• Presented recommendations to senior executives (and created decks) by researching marketing trends, inc. personalized experience, loyalty programs, and omnichannel marketing, to improve customer acquisition and retention strategies.

Irvine, Ca

Shaped key part of growth strategy to increase market share by conducting research and analysis to determine how to engage and convert Mazda owners into brand advocates who will share passion and content with a broader audience.• Created strategic recommendations (and edited deck + report) for branding, content creation, and online interactions by researching social media best practices to increase brand advocacy/engagement after reviewing Mazda marketing pains.• Generated above average… Show more Shaped key part of growth strategy to increase market share by conducting research and analysis to determine how to engage and convert Mazda owners into brand advocates who will share passion and content with a broader audience.• Created strategic recommendations (and edited deck + report) for branding, content creation, and online interactions by researching social media best practices to increase brand advocacy/engagement after reviewing Mazda marketing pains.• Generated above average response percentage with data and consumer insights from 510 respondents by writing, deploying, and analyzing Mazda owners survey to gain insight into online brand engagement. Show less

Provo, Utah Area

Managed concurrent implementation projects, led cross-functional teams, wrote and edited content (webinars, client communications, FAQs, etc.), and conducted online meetings with U.S. and Canadian clientele.• Reduced average project/phase lead times by 25-50% by streamlining processes and touchpoints (inc. consolidating and editing content and presentations) to require fewer client hours and resolve customer pains after determining bottlenecks.

Provo, Utah Area

Managed clients and concurrent implementation projects, led cross-functional teams, wrote and edited content (webinars, guides, cases, FAQs, etc.), and conducted meetings and trainings with nationwide clientele onsite and online.• Increased software feature utilization by 15-20% by analyzing data and consumer insights, writing individualized strategy reports, and developing webinars to improve client success and retention after observing pains and reviewing feedback.

Master Of Business Administration (M.B.A.), Marketing

• Courses: Digital Marketing | Advertising & Promotion | Creative Strategic Thinking | Consumer Behavior • Clubs: MBA Marketing.

Bachelor’S Degree, History

Extracurricular studies included theater, film, playwriting, and songwriting.