Erin Broughton Email & Phone Number

Richmond, VA, US

Richmond, Virginia Area

• Managed a team of copywriters in the Adult Learner Recruitment division (as many as 10 including contractors)
• Edited my team of copywriters work to ensure that it follows the school's brand and tone and that it follows strategy and marketing best practices
• Led tone and branding calls with partners to ensure that the creative team accurately captures their voice and goals in our materials
• Presented creative materials and overall strategy to partners to get their feedback and buy-in using PowerPoint and Figma
• Wrote email copy for more complex partners and schools in Marketo, Acquia and RMS (an EAB CMS)
• Created direct mail pieces, including letters, reply forms, self-mailers and offers, for more complex partners/schools

Richmond, Virginia Area

• Served as one of the only copywriters in the company specializing in writing copy for graduate schools
• Regularly met with the leadership team to inform strategy for the adult learner population
• Worked with Web Designers to write landing page copy
• Collaborated with Art Directors to write and offers and direct mail pieces (letters, postcards and self-mailers)
• Led calls with colleges and universities to learn more about their tone and brand prior to starting work
• Partnered with strategic leaders and account managers to ensure that partners were happy with their creative

Richmond, Virginia Area

• Wrote copy for emails going to high school students inviting them to apply or learn more about a college or university
• Collaborated with Web Designers to write landing page copy
• Worked with Art Directors to write and offers and direct mail pieces (letters, postcards and self-mailers)
• Led calls with colleges and universities to learn more about their tone and brand prior to starting work
• Partnered with account managers to ensure that partners were happy with their creative
• Aligned with project managers to prioritize and meet deadlines using the tool Workfront

Richmond, Virginia Area

• Created copy for company presentations and marketing materials including brochures, business cards and cut-sheets
• Worked closely with the CEO on a day-to-day basis, answering telephone calls, scheduling travel, managing appointments and calendars, and handling payments and invoices
• Drafted PowerPoint presentations for company-wide events and wrote e-mails and faxes for the CEO
• Produced content for the company Web site and worked alongside the designers to create the look and brand of the company
• Prepared process flow diagrams for new ideas and practices using Microsoft Visio
• Sourced job candidates and conducted telephone interviews for the managed services side of the company

Richmond, Virginia, United States

• Wrote informative and sales-driven direct mail copy for clients
• Worked closely with the art department to edit the direct mail mechanicals before they went to print
• Contributed to the conceptual development of creative projects and developed copy for concept presentations to clients
• Ran the company blog and created posts about pertinent topics to the company and the industry
• Created marketing e-mail blasts and managed the client and potential client contact lists

Richmond, Virginia, United States

• Edited approximately 150 products a week for circuitcity.com, an over $1 billion Web site and #16 on the list of top ecommerce Fortune 500 sites
• Checked PCs, gaming, new business and PC solutions products for grammar and style accuracy before pushing live on the site
• Managed three copywriters at a time. Met with them several times a week and served as a mentor. Assisted them with meeting their performance evaluation goals
• Collaborated with Web merchants, vendors and product manufacturers daily to ensure that correct product content and images went live on the site
• Handled customer-submitted site corrections and took the necessary steps to ensure that customer care issues were resolved
• Wrote product descriptions for various products when the team was short-staffed including PCs and monitors for circuitcity.com

• Created the copy for various products including PCs, PC solutions and new business for circuitcity.com
• Produced content for eight PC transitions, one of the biggest drivers to the site with $350 million in annual revenue
• Worked closely with Web merchants and vendors to ensure that the correct product description, specifications and images went live on the site
• Approved or denied individual customer product reviews before they went up on the site
• Edited DIRECTions, the Circuit City Direct newsletter, received by employees

• Edited over 15 financial/banking newsletters and two journals each month using the Associated Press style
• Worked directly with freelance writers on newsletter or journal content to ensure that tight deadlines were met
• Laid out newsletters and journals using QuarkXPress, Adobe InDesign and Adobe PageMaker in a clean and attractive format

• Researched and wrote about current topics and trends in travel for the U.K.’s leading consumer magazine about travel to the US and Canada
• Edited copy, did research and selected photographs for stories
• Collaborated with contributing writers to ensure that the publication was sent to press on time

• Wrote stories weekly for the JMU newspaper including my fashion column, “Fashionab-Lee,” feature articles, restaurant, music and theater reviews
• Produced and researched innovative story ideas for the Style/Variety section, including fashion, art, film, and other topics interesting the diverse JMU student and faculty population

• Researched and fact checked articles for Richmond Magazine – distributed to approximately 200,000 people
• Conducted interviews and wrote numerous articles on various topics including Virginia schools and area businesses
• Served as a fashion assistant during photo shoots and helped coordinate outfits for the different settings