Currently, I'm teaching professional development courses on social media, SEO, e-commerce, and online marketing. Customized training is also available through CVTC. Learn more: https://www.cvtc.edu/continuing-education/business-and-professional-development

I work with clients who need help with their digital strategy, marketing, and content - whether that means training their internal teams, helping them develop their digital marketing strategies, or serving as an overflow valve when executing marketing tactics are bogging them down.As a Fractional CMO, I help small and mid-size companies assess their sales funnel, set a business case budget (marketing budgeting based on reality and math), gain new customers and delight existing ones through accountable marketing solutions.

As Marketing Director, I was in charge of creating key marketing communications pieces, managing the website and social media presence, promoting educational events, managing the sales and marketing staff, helping to ensure legal compliance in all advertising materials, and representing the marketing and sales division on the senior leadership team. Some key highlights include: - Implemented the firm's first social media pages, including developing the content strategy and creating social media policy- Worked with an external agency to redesign the firm's website to focus more on educational content, events, and lead generation- Developed a new compensation plan for the sales team- Worked closely with the compliance department to streamline and document the compliance approval process for all advertising materials using Salesforce to manage content approval stages- Learned and implemented the EOS management system

As digital marketing manager, I was responsible for developing UW-Eau Claire’s marketing strategy related to recruitment, retention, and resource development. I led a team of marketing specialists to implement the marketing strategy for internal and external audiences, and worked collaboratively with university leadership, faculty and staff across campus to reach institutional goals.In addition, I was responsible for developing and implementing the paid (advertising) and owned media (content marketing) plans as determined by the marketing strategy including mix, budget allocation, timing, optimization, agency management, analysis and sharing of results. I ensured that marketing specialists, content writers, and designers were producing, maintaining, and optimizing content according to the enterprise’s content strategy. In this position, I also was the functional lead of a cross-functional web team, overseeing marketing specialists and students, and collaborating with web developers to implement an enterprise web strategy. My primary project was redesigning the institution's website, where we not only updated the design, but restructured and reorganized the content to be more user-focused and goal-oriented. I worked with university leadership and the IT team to ensure website goals and milestones were met. We consistently focused on the continuous improvement of website performance based on a documented customer journey, data gathered from insights tools, and feedback from users both internal and external.

As a marketing specialist, I was responsible for writing content for the university's website, leading marketing campaigns, and assisting with the digital advertising strategy and implementation. I also worked with a staff of writers, designers, and web/multimedia professionals to more effectively communicate our brand story through various online and offline channels.

My marketing experience at JB Systems includes planning, writing, and implementing email marketing campaigns; managing pay-per-click campaigns, content writing / copywriting for websites, print materials, and videos, creating marketing plans, and leading our SEO program.My project management experience at JB Systems is extensive, managing anywhere between 15-25 projects simultaneously, from new client projects to updates with existing clients. Tasks include meeting with clients and assessing their needs, writing detailed proposals, budgets and timelines, delegating to and prioritizing tasks for a team of nine web professionals, managing budgets and time worked for each project, communicating with clients throughout their project, and following through to launch of a new site or update.In addition to website development marketing and project management, I also have experience in software sales and bringing a software product to market. JB Systems developed web-based software for a niche market, which I have helped manage. My experience includes trade show sales and follow up, conference or video calls to demo the software, email marketing, development of pricing model, and creation and content writing of promotional materials and website. I also work with our developers to continually enhance the software for existing and future clients.

Major activities include:Media buyingPublic relationsStrategic marketing plan development and implementationNew product marketing/product launchCorporate communications/marketing collateralOther Activities:Event planningGraphic designMarket researchCorporate identity/branding

The Mabel Tainter Theater is an amazing historic theater in the heart of downtown Menomonie, WI. The theater runs a season of shows with local, regional, and national acts, and my job was to promote the shows, build our audiences, and grow ticket sales.For each show, I created all of the promotional materials, wrote press releases and worked with local media, developed show programs, and brought new life into the marketing activities of the theater. I was in charge of marketing for events such as the Fine Arts & Crafts Fair and the Summer Art Workshops. I organized a fun booth for the local Independence Day festival to build awareness and get kids involved in the theater.Specific projects I worked on include designing and laying out a new season brochure/calendar, implementing a new multi-show pass for frequent theater-goers, and helping to launch The Gallery Store, a visual arts retail store selling local artists' work.As an avid arts lover, working at the Mabel Tainter was not only fun, but great experience early in my career. It helped me gain understanding of the non-profit world and taught me how to think creatively to get the job done within a small budget.

On the sales floor of the HOM Furniture store in Sioux Falls, SD, I was part of a team helping customers find what they're looking for in home furnishings. This position was especially intriguing to me because I had kind of grown up in the furniture industry - my dad was an independent sales rep and retail buyer for furniture companies all my life and he was a great teacher in the art of sales. This position was commission-based, and being young and new to sales, it was a challenge. It taught me to work hard and listen to the customer...understand what they want, and what they don't want...and then help them solve their problem if you can. It also taught me persevere in the face of the dreaded "no, I'm just looking" response so often heard in sales.

Worked on Verizon Business account.

Managed and tracked ads between sales and pre-press departments. Ad proofing, building.